Picture this: the lush coffee fields of <a href="https://www.starbuckscoffeefarm.com/en/">Hacienda Alsacia</a> in Costa Rica, where the rich aroma of coffee hangs in the air and the beans are at their prime. It is here that the 2023 Starbucks LAC Barista Championship will soon unfold, celebrating the art and science of crafting the perfect cup of handcrafted coffee. For its 8th year, the competitive and celebratory event will bring together passionate green apron partners (employees) from Latin America and the Caribbean (LAC), each bringing with them a deep-seated love for all things coffee.

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Over three energy-filled and aromatic days, <a href="https://historias.starbucks.com/en-es/stories/2023/brewing-excellence-meet-the-green-apron-partners-participating-in-the-2023-starbucks-lac-barista-championship/">21 National Barista Champions from LAC</a> markets will battle it out to seize the prestigious championship title. In the end, only one competitor will emerge victorious and be officially crowned as the LAC Barista Champion. As a preview of what’s to come, we chatted with several of our LAC market champions who will be competing for the regional title to get the lowdown on their secret tips and tricks for brewing that exceptional cup of coffee. So, grab your favorite mug or tumbler and get ready to discover the inside scoop on how to elevate your coffee game!

Coffee Basics and Storage

Let's kick off with the essentials. Iván from Argentina shared a nifty tip to improve coffee quality: forget about the fridge for your coffee—it's a no-go. Keep it simple and store your beans in their original packaging in a cool, dry spot to keep them fresh and flavorful between cups. Meanwhile, Carlos from Bolivia recommended that coffee makers always preheat the paper filter and cup, especially when using V60 or Pour Over brewing methods. Sebastián from Perú noted that he always focuses on the four cardinal rules of coffee-making: grind, freshness, water, and proportions. Get these right, and your coffee set up will always be several notches above the ordinary.

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Carlos from Bolivia preheats his paper filter and cup before brewing.

Creative Coffee Adventures

Once you've got the basics down, it's time to take a flavorful leap. From the sunny shores of Aruba, Mistika serves a sweet twist for coffee lovers - Coffee Popsicles, noting that they're easy and oh-so-delightful, especially on warm days. Just blend cream, iced coffee and your choice of syrup or sugar for a cool treat on those warm afternoons.

Meanwhile, over in Puerto Rico, Rubi levels up the flavors in each cup she serves by adding a dash of spice to each cup. Her secret? Mix cinnamon with your ground coffee before brewing, and a hint of vanilla to create a whole new level of sweet and spicy flavors.

Mistika from Aruba enjoys a sweet twist in her coffee.

Exploration and Imagination

Fabiana from Chile is all about exploration in the coffee she brews and serves. "In the coffee world, curiosity is key," she says. "Don't hesitate to explore different beans and roasts until you find your personal favorite."

From the lush setting of Costa Rica, Brayan echoes Fabiana’s sentiment, encouraging coffee enthusiasts to let their imaginations run wild. "Experiment with new flavors, invent your own pairings, and don't be afraid to embrace novelty, even if it occasionally leads to a few taste-testing bumps along the way."

When making coffee, Fabiana from Chile is always driven by curiosity.

For a more profound and meaningful coffee experience, Brazilian barista Juliana gave us a heartfelt piece of advice. She suggested that coffee lovers trying to find their perfect blend take a journey through the world of coffee by attending a Starbucks tasting. "It's not just about falling in love with the beverage, but also about forging connections with the stories and the people behind the coffee," she shared. 

Juliana from Brazil encourages partners to take a journey through the world of coffee.

These insights from the Starbucks LAC Barista Championship national winners provide a diverse palette of ideas to elevate your coffee brewing and sipping experience. Whether you're refining the basics, exploring new creative dimensions, embarking on a coffee journey, or simply forging a deeper connection with your beverage, these tips are here to enhance your coffee ritual and make every cup one to celebrate.

Brew Like a Pro: Insider Coffee Tips from Starbucks LAC Barista Championship Contestants - Historias-en

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Historias-en

Brew Like a Pro: Insider Coffee Tips from Starbucks LAC Barista Championship Contestants

Picture this: the lush coffee fields of Hacienda Alsacia in Costa Rica, where the rich aroma of coffee hangs in the air and the beans are at their prime. It is here that the 2023 Starbucks LAC Barista Championship will soon unfold, celebrating the art and science of crafting the perfect cup of handcrafted coffee. […]

https://historias.starbucks.com/en-es/stories/2023/brew-like-a-pro-insider-coffee-tips-from-starbucks-lac-barista-championship-contestants/

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It is that time of the year again; the much-anticipated Starbucks LAC Barista Championship has returned for another year of competition and celebration! With the aroma of freshly brewed coffee and the clinking of cups, this annual event is a celebration of craftsmanship, passion and coffee knowledge.

This year, from November 13 to 16, the Championship will return to the LAC region, providing green apron partners (employees) with a stage to showcase their coffee passion and skill. Over the course of four exciting days, National Barista Champions from 21 distinctive LAC markets will compete in Costa Rica and at <a href="https://www.starbuckscoffeefarm.com/en/">Hacienda Alsacia</a>, Starbucks first and only coffee farm, for the coveted title of LAC Barista Champion.

The objectives of this championship go beyond the thrill of competition: the competition serves as a platform to shine a spotlight on Starbucks coffee craft expertise. Through the experience, Starbucks aims to elevate partner pride by showcasing the talented participants and demonstrating how they are the backbone of Starbucks coffee leadership and mission.

Hacienda Alsacia, located on the slopes of the Poás&nbsp;volcano in Costa Rica, is not only a symbol of Starbucks commitment to sustainable coffee cultivation; it also serves as a global Research and Development center. It is here that Starbucks continues to innovate and create a future for coffee that benefits everyone.

The LAC Barista Championship is an embodiment of Starbucks commitment to delivering the finest coffee experience to customers. Champion baristas and competitors bring their craft and creativity to stores across the region, ensuring that every cup of Starbucks coffee is a work of art.

Join us in this celebration of excellence, sustainability, and the journey of coffee from farm to cup, along with getting to know this year’s contestants!

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Brewing Excellence: Meet the Green Apron Partners Participating in the 2023 Starbucks LAC Barista Championship - Historias-en

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Brewing Excellence: Meet the Green Apron Partners Participating in the 2023 Starbucks LAC Barista Championship

The much-anticipated Starbucks LAC Barista Championship has returned for another year of competition and celebration! Get to know our 21 Barista Champions who will compete at Hacienda Alsacia in November!

https://historias.starbucks.com/en-es/stories/2023/brewing-excellence-meet-the-green-apron-partners-participating-in-the-2023-starbucks-lac-barista-championship/

In celebration of Starbucks 20th anniversary in Peru, Starbucks Latin America and Caribbean is proud to <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-introduces-peru-mujeres-de-junin-a-celebration-of-women-in-coffee/">launch Starbucks® Perú Mujeres de Junín</a>, a new whole-bean coffee grown by more than 130 women coffee farmers from the Caniari producer association, in the Junín province in the Amazon rainforest east of Lima.

Ahead of the coffee debut, 44 Green Apron partners (employees) from Starbucks Peru – managed by licensed retail operator Delosi – visited the association in June. They met and learned from the farmers, connected with the coffee at its origin and announced the donation of 40 drying beds and a coffee quality lab, made possible through the <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-expands-we-are-all-coffee-initiative-to-support-coffee-growers-in-the-junin-region/">Todos Somos Café</a> (We Are All Coffee) campaign.

Started in 2019, the campaign aims to positively impact the lives of coffee-growing communities and strengthen the connection between Starbucks Peru partners, customers and coffee farmers.&nbsp;

The relationship with Junín builds on Starbucks previous community investments in Peru, including a <a href="https://historias.starbucks.com/en-es/press/2022/delosi-co-invests-in-grant-alongside-the-starbucks-foundation-to-support-education-initiative-in-peru-coffee-communities/">Global Community Impact grant awarded in 2022</a> to Peruvian nonprofit Transforma by The Starbucks Foundation – to support the development of early childhood education programs in coffee-growing communities – and the <a href="https://historias.starbucks.com/en-es/press/2023/the-starbucks-foundation-and-technoserve-partner-to-empower-women-in-coffee-farming-households-in-peru/">Mujeres CAFÉ initiative</a>, The Starbucks Foundation’s partnership with international nonprofit TechnoServe to develop leadership and communications skills in 1,300 women coffee farmers.

Hear directly from four women who are helping to bring Starbucks® Perú Mujeres de Junín to life, a bean-to-cup journey, a tribute to women: a farmer who grows the coffee, the business leader who manages the Starbucks Peru brand and two Green Apron partners who returned from their visit to Junín with a newfound perspective on the coffee they’re selling in their stores - and the people behind it.

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Seferina Cáceres, Junín coffee farmer

Coffee is a heritage from my parents. My parents were already dedicated to coffee production and were engaged in livestock farming. But I went more to coffee cultivation because it is more profitable. Most of the people here in San Martín de Pangoa, –most of them grow coffee. 

I am a single mother; I have two kids (15 and 9 years old). I have two stable employees and there are also people who come and harvest during the growing season. Here, there are several women, several mothers, like me, who are single, who have their own coffee, who dedicate themselves to coffee, and who have improved thanks to coffee. It has a great social impact. 

Since I started working with the Caniari producer association in 2019, they started to offer technicians, they came to visit and support me: when is the right time to sow, when to fertilize, how to renovate (old trees), how to wash and dry coffee, offering consistent and fair prices.

Coffee for me is a way out of many economic problems. Thanks to coffee, many things can be done. Of course, at the beginning everything is difficult, everything has its lows. But the reward at the end, the satisfaction of having achieved, of having been able to do your own things, your own business, your own chacra (farm), that is something great, something fulfilling. It will be difficult for anyone to bring you down from where you are. 

I would like to own a big house for my children. So that the day I am gone, they will be safe and well. And for my children, to leave them with a good social status. And that's what coffee allows me to do: to pay for that. To my children, I want to tell them that I love them with all my life. They have been my strength, my engine. All this is for them, and everything that is going to be done, everything that is going to be built is for them, for their future.

I made up my mind at the age of 25 to go out on my own. I, a woman with only a high school diploma, I have been able to get ahead. You have to stand firm in what you want for your life, for your future.

Cristel Delgado, Starbucks Peru brand manager

In Latin America, in agriculture, there are not the same opportunities for women. The great majority of women are only dedicated to taking care of the home, cooking and caring for the children. Having the possibility from the brand to make this tribute to women allows us to put them in a very relevant place – where we talk about a society that transmits equity, where women can play a leading role in the economy of their families. This coffee pays tribute to these women.

I value very much Seferina – her strength, her integrity, her joy. She told all those stories with great joy. That's what I take away, how can there be so much strength in one being? I put the <a href="https://stories.starbucks.com/stories/2022/the-coveted-starbucks-coffee-master-black-aprons-return/">Coffee Master apron</a> on her. I told her that for us she is a Coffee Master, and I showed her the Perú Mujeres de Junín bag and told her that in that bag were her coffee beans, and that this is in gratitude for the role she plays as a woman who provides for her family.

I grew up in a home with a very caring, honest, but also very empathetic and very hospitable mom and dad. They taught me love for others, love for neighbors, towards our communities. Being a leader to more than&nbsp; 1,700 partners makes me feel a big responsibility. As a personal goal within my leadership, we aim to build a better society and help our partners become better individuals – more empathetic, more human, more humble – capable of sharing and being that small change in our country. This trip helped me look at my purpose again and say that I am on the right path, I am in the right organization.

Our country has an urgent need for education, empathy, respect for others and solidarity. In our country, we have faced many crises. From our role, we can make a difference and do things differently. Sometimes we think that this is the task of bigger people or companies, but the change starts with us.

This experience visiting Junín has been one of the most beautiful. We have learned many things. I think the first one is how we have connected with the beginning of the coffee. Getting to know the coffee growers, understanding their needs, identifying the hard work that they do, but also the responsibility and respect that they have for their crops makes us look at coffee today with a different perspective, from our role as partners, identifying the responsibility that we should have. We have come home with a sense of responsibility because we are part of that chain.

We feel very proud to be able to reach 20 years in Peru with a coffee that will represent us, that will tell the stories of a community that has needs, that has dreams, to which we can continue to commit ourselves. 

Allison Díaz del Olmo, Starbucks Peru barista

I have been with Starbucks Peru for four years. I feel that after this experience, when I go back to my store and brew a coffee, I will see the coffee farmer in every cup I am going to brew. We have learned, both from their work and from their life too. Every time I make a cup of coffee I’m going to think of them…They are going to be my motivation. 

I always thought that the coffee trees grew on flat ground, but that is not the case. There are farms much higher up (in the mountains). I had the opportunity to go up to the top (to a coffee farm). I imagine that the farmers, who do it every day, have a lot of willpower to climb up to the last tree.

My mom, she’s a single mother. The producer we went to the farm with (Seferina) she’s a single mother too. I’ve seen how she’s raised her children, working harder, teaching them. She reminds me a lot of my mother because my mother had me alone and my mother worked day and night.

Jhoselyn Trinidad, Starbucks Peru district manager

I’m a district manager, in charge of 10 stores. I started as a barista, then became a shift supervisor assistant store manager, a store manager and then I moved to the marketing department for a year. But I came back to operations.&nbsp; 

Seeing how much effort the women coffee farmers put into picking coffee cherries, carrying sacks of coffee beans, selling them, and the steps involved in the process, it truly gives you a different perspective and makes you value what we have even more… It makes me see and reaffirm that Peruvians are entrepreneurs and always give their best for their families. I identify with that because I’m a mother, a student and a worker. They work hard for their families, and I do the same.

Many times, we enjoy drinking our coffee without fully realizing the immense work that goes into it. My commitment to the coffee farmers is to continue providing the best experience through a cup of coffee and to ensure that we continue to have this growth that benefits everyone.

This Tribute to Women - Historias-en

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In celebration of the 20th anniversary of Starbucks in Peru, meet the people behind Latin America and the Caribbean’s newest coffee: Starbucks® Perú Mujeres de Junín.

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This Tribute to Women

The Starbucks Experience has arrived in Paraguay with our <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-opens-first-store-in-paraguay/">first Starbucks store</a>, located at Shopping DelSol in the capital city of Asunción. &nbsp;

This first store celebrates the local cultural and coffee traditions and marks several milestones for the company including Starbucks 24th market in Latin America and the Caribbean, 86th market globally, and 12th together with Alsea. It is also the first of three Starbucks stores planned to open in Paraguay this year.

Check out our list of the top things to discover at this special store.

1. Beautiful store design that takes inspiration from the Guaraní people

Designed to create a warm and welcoming space rooted in local traditions and coffee heritage, Paraguay’s first Starbucks store features elements inspired by the history of the Guaraní people – a South American group that settled geographically in Paraguay and other South American countries. The store also pays homage to Paraguay’s unique culture, including a striking mural by renowned local artist Oz Montanía.

The mural tells the story of Iara, the ‘Mother of Waters’ in local folklore, which Montanía describes as a deity that protects rivers and its creatures. Peacefully resting on her arm, holding a coffee branch, the Siren protects the local sea life around her. Customers can enjoy the beautiful artwork inside the store’s café, or sip on their favorite handcrafted beverages in its relaxing exterior patio.<a id="_msocom_1"></a>

2. Passionate green apron partners who share their knowledge of the coffee craft

Our green apron partners have, and always will be, at the core of everything we do. Every day, our partners create meaningful moments of connection for our customers, sharing their passion for coffee and delivering our customers’ favorite handcrafted beverages. The new store employs more than 15 partners locally, all of whom have been trained not only in the fundamentals of coffee, but also in the way Starbucks connects with its customers and the larger community. &nbsp;

3. Coffee at the core of everything at Starbucks Paraguay

For more than 50 years, Starbucks has delivered high-quality coffee from diverse regions across the globe, and coffee continues to be the core of our business. Following this principle, our new store in Paraguay will offer classic preparations and innovative beverages for different tastes and seasons, as well as wide variety of whole bean coffee sourced from around the world including Starbucks® Espresso Roast, Starbucks® Caffè Verona®, Starbucks® Sumatra, Decaf Komodo Dragon Blend®, Starbucks® Pike Place® Roast, Starbucks® Guatemala Antigua, Starbucks® Colombia, Starbucks® Kenya, and Starbucks® House Blend.

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4. Delightful local Guaraní treats

With appreciation for different cultures and traditions, we are happy to offer locally relevant menu items at the Paraguay store as a familiar treat for customers. &nbsp;This includes the Guayaba Pasta Frola, a traditional pie prepared with guava paste and decorated with a latticed crust, and the Chipa with Anís, a Guaraní cultural product made from cassava starch and Paraguayan cheese.

5. A chance to join Starbucks sustainability journey

At Starbucks, we aspire to be a resource positive company, giving back more than we take from the planet. As part of our global commitment, every customer who brings their own reusable cup to the Shopping DelSol Starbucks store will receive a $4,000 guaranis discount. In addition, the store will feature Starbucks Grounds for Your Garden program, where customers are given a free bag of used coffee grounds to enrich their gardens and compost.

5 Things to Discover at Paraguay’s First Starbucks Store - Historias-en

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5 Things to Discover at Paraguay’s First Starbucks Store

The Starbucks Experience has arrived in Paraguay with our first Starbucks store, located at Shopping DelSol in the capital city of Asunción. &nbsp; This first store celebrates the local cultural and coffee traditions and marks several milestones for the company including Starbucks 24th market in Latin America and the Caribbean, 86th market globally, and 12th […]

https://historias.starbucks.com/en-es/stories/2023/5-things-to-discover-at-paraguays-first-starbucks-store/

The <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-opens-first-store-in-guyana/">first Starbucks store in Guyana</a> marks a historic milestone for the company in Latin America and the Caribbean. As the company’s 23rd market in LAC, and 85th market globally, the Guyana debut is the latest proof point in the company’s long-term commitment to and investment in the region. The new store is located at Amazonia Mall, a shopping and dining hub on the east bank of Georgetown’s Demerara River.&nbsp;

Want to know more? Here are the five top things to know about Starbucks first store in Guyana.

1. It represents the intersection of convenience and connection.

The new location in Guyana’s capital boasts a convenient drive-thru lane and walk-up window designed for the dynamic hustle and bustle of the city. Customers can order their favorite Starbucks handcrafted beverages from the comfort of their own vehicles or pick up their orders while on-the-go. For those who wish to relax, unwind and enjoy Starbucks iconic coffeehouse experience, the store also features a spacious 2,475 sq. ft. café and a cozy outdoor patio.

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2. It features locally-inspired design.

When designing the Amazonia Mall store, Starbucks store designers took inspiration from Guyana’s unique ecosystem of lush rainforests as well as the textures, patterns, materials and culture of this special market. A stunning four-piece mural by Guyanese artist, Nigel “Nix” Butler, anchors the store. This engaging and dynamic composition features Guyana’s national animal, the jaguar, in his natural environment, looking towards the bar. The piece makes visitors feel as if they’re enjoying their cup of coffee in the rainforest!

3. At Starbucks Guyana, you will be greeted by passionate green apron partners.

Guided by our Mission and Values, Starbucks is committed to attracting and retaining an industry-leading team of partners (employees) and creating opportunities to develop fulfilling careers in the coffee industry. As a testament to this, Starbucks green apron partners for the Amazonia Mall store underwent a three-month barista training in Trinidad &amp; Tobago where they learned how to prepare Starbucks signature handcrafted coffee beverages. In our Starbucks Amazonia store, we have 20&nbsp;partners proudly wearing the green apron. They are happy to talk to you about brewing methods, whole bean coffee, Starbucks latest beverages, and more!

4. Coffee is at the core of our Starbucks Guyana café.

A key piece of the Starbucks Experience is how our partners connect with customers every day over their deep passion and love for coffee – from sharing their knowledge of the coffee craft to helping customers find their favorite beverage that meets their unique tastes and preferences. At the new store, customers can also find a range of whole bean coffees on display and a Guyana Been There mug, perfect for enjoying any daily cup of coffee.

5. The store represents Starbucks aspirations for a sustainable future.

Starbucks is committed to becoming resource positive and giving more than we take from the planet. The new Guyana store was built with ethically purchased and responsibly produced products of the highest quality. The store also offers strawless lids and participates in Starbucks Grounds for Your Garden program, which provides customers with spent coffee grounds from the store to use as a compost additive for their plants and gardens.

Top 5 Things to Know About Starbucks First Store in Guyana - Historias-en

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Top 5 Things to Know About Starbucks First Store in Guyana

The first Starbucks store in Guyana marks a historic milestone for the company in Latin America and the Caribbean. As the company’s 23rd market in LAC, and 85th market globally, the Guyana debut is the latest proof point in the company’s long-term commitment to and investment in the region. The new store is located at […]

https://historias.starbucks.com/en-es/stories/2023/top-5-things-to-know-about-starbucks-first-store-in-guyana/

The Starbucks Foundation has a 25-year history of investing in communities across the U.S. and globally. In March 2022, The Starbucks Foundation <a href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-launches-global-community-impact-grants-initiative/">announced</a> a $30 million investment by 2030 in its Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world.

In the second year of the Global Community Impact Grants program, The Starbucks Foundation awarded grants to more than 90 nonprofits, all of which were nominated by Starbucks international licensees and will reach communities in more than 45 markets. Between grants and co-investment from international licensees, more than $3.8 million was awarded in 2023 to date for causes aligned to The Starbucks Foundation’s community impact goals, including youth workforce development, inclusion &amp; diversity, social services, hunger relief, economic opportunity, and coffee-, tea- and cocoa-growing communities.

In the Latin America and the Caribbean (LAC), The Starbucks Foundation awarded 37 grants across 14 markets for causes ranging from youth workforce development to economic opportunity to promoting inclusion &amp; diversity. Grants were awarded to nonprofit organizations in Argentina, Barbados, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Guyana, Mexico, Paraguay, Puerto Rico and Uruguay.

<a href="https://stories.starbucks.com/global-community-impact-grants/">Learn more</a>&nbsp;about the program and organizations we are supporting in LAC and across the globe.

Supporting Youth Workforce Development, Economic Opportunity and Inclusion &amp; Diversity in Latin America and the Caribbean - Historias-en

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Supporting Youth Workforce Development, Economic Opportunity and Inclusion &amp; Diversity in Latin America and the Caribbean

Updated September 28, 2023 The Starbucks Foundation has a 25-year history of investing in communities across the U.S. and globally. In March 2022, The Starbucks Foundation announced a $30 million investment by 2030 in its Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world. In the […]

https://historias.starbucks.com/en-es/stories/2023/global-community-impact-grants-lac/

Supporting Youth Workforce Development, Economic Opportunity and Inclusion & Diversity in Latin America and the Caribbean

Starbucks expands its Greener Stores program in Latin America and Caribbean, advancing progress toward its resource positive goals. 12 markets in region obtain first-in-market Greener Store certifications. By the end of 2023 and going forward, Starbucks will build all new stores in LAC under the Greener Stores framework.

Today, Starbucks announced the continued expansion of its Greener Stores program across Latin America and the Caribbean (LAC) with 52 new Greener Stores certified across 12 markets, including the region’s first drive-thru Greener Store in Mexico City.

This means 13 markets across LAC have certified Greener Stores – Argentina, Bahamas, Barbados, Colombia, Dominican Republic, El Salvador, Guatemala, Jamaica, Mexico, Peru, Puerto Rico, Uruguay, and <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-first-greener-store-in-latin-america-certified-in-chile/">Chile</a>, which had the region’s first certified Greener Store.

“At Starbucks, we have always looked for ways to help protect our planet, and through our open-source Starbucks Greener Stores Framework, we have created a benchmark in environmentally responsible retail for design, construction and operation,” said Tom Ferguson, president, Latin America and the Caribbean at Starbucks. “With our new Greener Stores in the region, we are not only reducing our environmental impact, but also driving innovation at scale to ensure a sustainable future for all.”

Starbucks Greener Stores Framework, co-developed with the World Wildlife Fund, includes a set of 25 performance-based standards across environmental impact areas such as energy efficiency, water stewardship, and waste diversion. Each Greener Store has a different combination of sustainable features that help it receive its third-party verification. Some stores have obvious elements like solar panels or water recycling tanks. While others have less obvious features behind the counter like high efficiency appliances, low-emitting paint and sealants, recycling tampers, and energy efficient HVAC temperature systems.

By the end of 2023 and going forward, Starbucks will build all new stores in LAC under the Greener Stores framework. Globally, Starbucks has certified 3,508 Greener Stores across 20 markets, which sets the company well on its way to achieving its goal of 10,000 Greener Stores by 2025.

“With a company of Starbucks scale – any one action, no matter how small, has the potential for massive impact,” said Michael Kobori, Starbucks chief sustainability officer. “I’m so proud to see our Greener Stores Framework continue to scale for good globally. The program we have created will continue to move us closer towards our resource positive goals.”

LAC is similarly demonstrating its commitment to sustainability with Earth Month activations across the region focusing on building awareness on the little choices one can make to create big changes. On April 22, and while supplies last, participating stores are offering a reusable cup as a gift with purchase of any beverage, while others are offering a free beverage with a purchase of any reusable cup.

Starbucks Surpasses 50 Greener Stores in Latin America and the Caribbean - Historias-en

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Starbucks Surpasses 50 Greener Stores in Latin America and the Caribbean

Starbucks expands its Greener Stores program in Latin America and Caribbean, advancing progress toward its resource positive goals. 12 markets in region obtain first-in-market Greener Store certifications.

https://historias.starbucks.com/en-es/stories/2023/starbucks-surpasses-50-greener-stores-in-latin-america-and-the-caribbean/

Latin America and the Caribbean (LAC) is a region that has always been close to Starbucks heart and key to the brand’s growth. Since 1971, Starbucks has purchased coffee from local farmers and today, half of the company’s coffee is sourced from coffee farmers in LAC.

And now, 20 years since opening its first stores in Mexico and Puerto Rico, Starbucks is more committed than ever to investing in thriving communities across the region – including in a <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-accelerates-growth-with-more-than-100-new-stores-planned-for-latin-america-and-the-caribbean-by-the-end-of-2023-announces-market-entry-into-guyana/">new market: Guyana</a>.&nbsp;

Starbucks recently surpassed its <a href="https://historias.starbucks.com/en-es/press/2023/starbucks-opens-first-drive-thru-store-in-dominican-republic-with-expansion-to-punta-cana/">1,600th store milestone in the region</a> and expects to open approximately 120 more stores by the end of 2023, continuing to meet the needs of local customers in the communities it serves.

Every day Starbucks works towards creating unique experiences that reflect the values and history of the local community. Part of that, of course, comes from Starbucks stores, where customers can enjoy their favorite hot or cold espresso-based beverages in a comfortable and welcoming environment.

As the company opens more stores in new cities, the focus will remain on meeting our customers’ needs, emphasizing on-the-go lifestyles and growth in new drive-thru stores. Since early 2022, Starbucks has opened nearly 50 drive thrus regionally, including five first-in-market drive-thru stores.&nbsp;

The first, located in Cali, <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-surpasses-50-stores-in-colombia-opens-its-first-drive-thru/">Colombia</a>, features a mural inspired by the city and its people, depicting the local music (salsa) and dance traditions. In <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-opens-first-drive-thru-store-in-barbados/">Barbados</a>, the building that houses Starbucks El Sueño drive-thru was once a lighthouse that dates back to 1910 and is located close to Worthing Beach. The stores in <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-expands-store-portfolio-in-the-bahamas-unveils-its-first-drive-thru/">The Bahamas</a> and <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-opens-first-drive-thru-store-in-jamaica/">Jamaica</a> are specially designed to provide a unique, on-the-go experience, featuring beautiful designs and murals that create inviting atmospheres for customers who come and wish to stay awhile. The newest store in Punta Cana, <a href="https://historias.starbucks.com/es/press/2023/starbucks-abre-su-primera-tienda-drive-thru-en-republica-dominicana-con-expansion-en-punta-cana/">Dominican Republic</a> pays homage to the popular destination, also known as the “Jewel of the Caribbean”, combining high-quality Arabica coffee and a comfortable, relaxing atmosphere inspired by the local culture.

Additionally, and in keeping with the theme of customer convenience, Starbucks opened a small-format location in <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-barbados-expands-its-store-portfolio-with-the-unveiling-of-a-new-kiosk-in-holetown/">Barbados</a>, where customers can purchase their favorite Starbucks menu items while visiting Barbados’ renowned platinum coast. In Punta del Este, <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-opens-first-store-in-punta-del-este/">Uruguay</a>, customers can visit the beautiful Starbucks store that features walk-up windows, located within walking distance of the popular Brava Beach.

Starbucks is also committed to growing in LAC through a commitment to building a more equitable, resilient and sustainable future. The company strives to give more than it takes from the planet and to cut water, waste, and carbon footprints by 50% by 2030. To achieve this goal and become a truly resource positive company, Starbucks&nbsp;opened its first&nbsp;Greener Store&nbsp;in the region, located in&nbsp;<a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fhistorias.starbucks.com%2Fen-es%2Fpress%2F2022%2Fstarbucks-first-greener-store-in-latin-america-certified-in-chile%2F&amp;data=05%7C01%7CMariana.Flores%40edelman.com%7C8d98af8484c44b0c5e8d08db137d1a51%7Cb824bfb3918e43c2bb1cdcc1ba40a82b%7C0%7C0%7C638125200295974942%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=mIQA4b0kl6N7A8Rz7dm%2FZQsSRIG2oICsfu8PoszkRqY%3D&amp;reserved=0">Chile,&nbsp;</a>designed to use 50% less water and produce 20% less carbon.

This is only the first of many Greener Stores to come, as Starbucks aspires to build all new stores in Latin America and the Caribbean under the Greener Stores framework by the end of 2023 and moving forward.

Finally, at Starbucks, coffee is a means of connection. This is why it is of utmost importance to honor the traditions of LAC communities with programs that support local coffee farmers and stores that celebrate local art, architecture, and history.

Such is the case with Starbucks first store in <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-celebrates-1500th-store-milestone-in-latin-america-unveils-first-cafe-in-antigua-guatemala/">Antigua</a>, Guatemala that was opened as Starbucks&nbsp;1,500th store in LAC. This already iconic store was <a href="https://historias.starbucks.com/en-es/stories/2022/top-5-things-to-see-at-starbucks-new-store-in-antigua-guatemala/">designed in partnership with local artists and artisans</a> to capture the artistic, warm and colorful spirit of this historic city.

In addition to highlighting the beauty of the amazingly restored building, the store features artwork ranging from murals to woodwork and impressive tapestries. The store also includes a magnificent patio where customers can enjoy their favorite beverages al fresco.

Elsewhere, the Teatro Nacional, an incredible French-style building in the heart of El Salvador’s capital, houses one of Starbucks most magical stores. With a classic look and one-of-a-kind ceiling mural styled after the original art of the building, this store is worth a visit.&nbsp;

Another stunning architectural gem is <a href="https://historias.starbucks.com/en-es/stories/2022/starbucks-20-anniversary-latam-stores/">Bolivia’s Café 24 store</a>. Once the former residence of one Santa Cruz’s most important citizens, Melchor Pinto, a prominent local doctor and activist, this unique building has been restored to its historic, colonial style, preserving the original wood and hand-made cement tile floors.

With stores in every corner of the region, Starbucks is highlighting the beauty and history of the outstanding local community and proudly participating in a rich coffee heritage.

Because Starbucks is all about connection. This means bringing the coffee experience the company is known for to people near and far, providing consistent, personalized moments and &nbsp;building on a history of sustainability in the region.

Find out more about how we’re growing and elevating the Starbucks Experience in the region on the <a href="https://historias.starbucks.com/en-es/">Historias Starbucks site</a>.

From Greener Stores to Inspiring Design: How Starbucks is Growing in Latin America - Historias-en

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From Greener Stores to Inspiring Design: How Starbucks is Growing in Latin America

Latin America and the Caribbean (LAC) is a region that has always been close to Starbucks heart and key to the brand’s growth. Since 1971, Starbucks has purchased coffee from local farmers and today, half of the company’s coffee is sourced from coffee farmers in LAC. And now, 20 years since opening its first stores […]

https://historias.starbucks.com/en-es/stories/2023/from-greener-stores-to-inspiring-design-how-starbucks-is-growing-in-latin-america/

Asking someone out for a coffee may seem a bit too traditional for some, but there are ways to make it an extraordinary date. At Starbucks we are always excited to celebrate connections between people and what better occasion for this than on Valentine’s Day?! This is why we’ve come up with some ideas that can take a seemingly run-of-the-mill coffee date to the next level.&nbsp;

Who says you must stay put on a coffee date? The world’s your oyster. Switch things up by going on a picturesque stroll, a bike ride or you could even ask your partner to go skating!

Whether you choose to sit at a park and partake in people watching, comment on the scenery as you ride by or even see who can skate the fastest, take your coffee with you! Make it theme-appropriate and environmentally friendly with Starbucks new adorable reusable cups. There’s a variety of styles to choose from that are perfect for hot beverages or a delicious, iced beverage on the go. Plus, reusables cups and drinkware can be a lovely memento of your meet cute!

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A box of candy is a Valentine’s Day classic, so why not incorporate it into your next coffee date? Starbucks Love Bonbon Latte is the perfect choice for this, and the gorgeous mix of white chocolate, mocha, espresso, and hazelnut will most definitely make your date flavorful and, of course, unforgettable. Available to personalize with your favorite milk alternative across Latin America and the Caribbean from February 10 to 15.

Tell your crush how you feel, surprise your bestie, or remind that special someone in your life how important they are to you, through a unique Valentine.

Forget the flower bouquet and instead send love, kisses, and delicious Starbucks treats via UberEats! From February 10 to February 15, you can make your order and send it along with a personalized message in the cup. “You’re brew-tiful”, “Thanks a latte for being my friend”, whatever you want to share, just click on the "Send it as a Gift" message in the UberEats app and start delivering a whole lotta love.

Now you know how to make this Valentine’s Day an affair to remember, so let’s go beyond coffee and make it about connection, wherever you are in the region.

A few ideas that can take a seemingly run-of-the-mill coffee date to the next level. 

This Valentine’s Day have a coffee date with a twist - Historias-en

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This Valentine’s Day have a coffee date with a twist

https://historias.starbucks.com/en-es/stories/2023/this-valentines-day-have-a-coffee-date-with-a-twist/

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Starbucks stores around the world are designed to celebrate local coffee culture and traditions while delivering delicious, handcrafted beverages. Our <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-celebrates-1500th-store-milestone-in-latin-america-unveils-first-cafe-in-antigua-guatemala/">new café</a> in the heart of Antigua, Guatemala – the first Starbucks location to open in the historic city – is no different. As part of a UNESCO World Heritage Site, the café was designed in partnership with a range of local artists and artisans to capture the artistic, warm and colorful spirit of Antigua.&nbsp;&nbsp;

With much to discover through an immersive coffee experience, don’t miss some of the highlights of this beautiful 800 m2 store:&nbsp;&nbsp;

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Starbucks Antigua’s historic building was beautifully restored with the guidance of William Porras of Tres Mas Uno Arquitectos, a local architecture firm specializing in preservation and restoration in Antigua. At the store's main lobby, a unique piece of art from local artist Daniela Rivas displays the Volcano Agua – a 3,500m stratovolcano that towers over the city. A second piece in the Lounge room is a large-scale tapestry made from a combination of cotton, clay and wood, representing the roots of Guatemala.&nbsp;

The café features murals by local artist Alvaro Tzaj Yotz highlighting Antigua’s natural beauty and generations of Guatemalan women in the coffee industry. Next to the main coffee bar is a stunning painting depicting three women, portrayed as hummingbirds, nurturing a coffee tree and sharing its cherries. In Mayan culture, the hummingbird is considered a good omen and representation of past generations. See if you can spot all the little birds Alvaro has hidden throughout the store – hint: there are 50!&nbsp;

At the heart of the store, customers can gather in the courtyard to enjoy handcrafted Starbucks beverages and the company of friends and family. This space features another coffee bar, a large green wall designed by Hernán Perla of Ecojardines, and an abundance of local plants. Two fountains preserved from the original building create a soothing ambiance. One of the fountains showcases two mermaids that stand out from the wall, reminiscent of the iconic Starbucks siren. Every element of the courtyard brings to life the beautiful work of local artists: hand-woven furniture crafted by Lupita de Blanco of Dblanco, hand-made mosaic tabletops by Jorge Larios, concrete tables by Joan Lima and his team at Hortus, adorned with vibrant cushions from textile artisans Jackeline López and Danilo Bolbito of Museo Casa del Tejido Antiguo.&nbsp;

Our new café boasts three gathering rooms, each with its own style highlighting local culture and tradition and featuring hand-made light fixtures by Megalamparas. The Sharing and Community Rooms both feature a captivating photo gallery wall with images from local photographers Gerson Cifuentes, Selvin Rodriguez and Celia Talbot Tobin celebrating local coffee farms as well as The Starbucks Foundation’s partnership with Mercy Corps.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

In this one-of-a-kind store, you will find intricate wooden features at every corner. Local artisan Hugo Lopez hand-crafted the ornate wood detail and furniture found throughout the store, including the stunning carved bar front panels, moldings, community table, console tables, and wood benches in the courtyard. Hugo’s work effectively pulls all the artisans together into one beautiful store.&nbsp;&nbsp;

Top 5 Things to See at Starbucks New Store in Antigua, Guatemala - Historias-en

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Top 5 Things to See at Starbucks New Store in Antigua, Guatemala

Starbucks stores around the world are designed to celebrate local coffee culture and traditions while delivering delicious, handcrafted beverages. Our new café in the heart of Antigua, Guatemala – the first Starbucks location to open in the historic city – is no different. As part of a UNESCO World Heritage Site, the café was designed […]

https://historias.starbucks.com/en-es/stories/2022/top-5-things-to-see-at-starbucks-new-store-in-antigua-guatemala/

(updated September 29, 2022)

The Starbucks Foundation has a 25-year history of investing in communities across the U.S. and globally. In March 2022, The Starbucks Foundation&nbsp;<a href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-launches-global-community-impact-grants-initiative/">announced</a>&nbsp;a $30 million investment by 2030 in its Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world.

In the inaugural year of the <a href="https://stories.starbucks.com/emea/stories/2022/supporting-youth-empowerment-hunger-relief-and-refugees-in-emea/">Global Community Impact Grants</a> program, The Starbucks Foundation awarded&nbsp;grants to nearly 90 nonprofits, all of which were nominated by Starbucks international licensees and will reach communities in more than 40 markets. Between grants and co-investment from international licensees, over $3.2 million was awarded in 2022 for causes aligned to The Starbucks Foundation’s community impact goals, including youth empowerment, inclusion &amp; diversity, social services, hunger relief, economic opportunity, and coffee-, tea- and cocoa-growing communities.

In the Latin America and the Caribbean (LAC), The Starbucks Foundation awarded 31 grants across 14 markets for causes ranging from youth empowerment and hunger relief to promoting inclusion &amp; diversity and advancing economic mobility &amp; opportunity. Grants were awarded to nonprofit organizations in Argentina, Bahamas, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Mexico, Peru, Puerto Rico, Trinidad and Tobago, and Uruguay.

Supporting Youth Empowerment, Hunger Relief, and Economic Mobility in Latin America and the Caribbean - Historias-en

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Supporting Youth Empowerment, Hunger Relief, and Economic Mobility in Latin America and the Caribbean

(updated September 29, 2022) The Starbucks Foundation has a 25-year history of investing in communities across the U.S. and globally. In March 2022, The Starbucks Foundation&nbsp;announced&nbsp;a $30 million investment by 2030 in its Global Community Impact Grants portfolio designed to drive locally relevant impact in the communities where Starbucks operates around the world. In the […]

https://historias.starbucks.com/en-es/stories/2022/supporting-youth-empowerment-hunger-relief-and-economic-mobility-in-latin-america-and-the-caribbean/

Coffee is at our core. We are committed to sourcing coffee responsibly, for the betterment of people and planet, so we can ensure a <a href="https://stories.starbucks.com/press/2019/building-a-sustainable-future-for-coffee-together/">sustainable future of coffee</a>.

ETHICALLY SOURCED COFFEE

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Goal: Committed to 100% ethically sourced coffee in partnership with Conservation International From 2015 to 2019, 99% of Starbucks coffee was verified as ethically sourced as measured by C.A.F.E. Practices, our ethical sourcing verification program developed in partnership with Conservation International. Measuring farms against economic, social and environmental criteria, the C.A.F.E. Practices program is designed to promote transparent and sustainable coffee growing practices while also helping protect the well-being of coffee farmers and workers, their families and their communities.

In FY20, due to restrictions caused by COVID-19, auditing teams were unable to complete all the necessary in-person, on-farm audits of our coffee production, resulting in expiration for farms whose verification ended in FY20 and were not audited. This resulted in 98.6% of our coffee coming in FY20 from C.A.F.E. Practice-verified farms.

50 Million to Date, 10 Million in FY20

Goal: Provide 100 million trees to farmers by 2025 In FY20, we distributed 10 million trees to farmers in Mexico, Guatemala and El Salvador. Over the past five years as part of our 10-year, 100 million-tree commitment, Starbucks has donated nearly 50 million coffee trees to farmers. These new trees are bred to be resistant to coffee rust, a disease associated with climate change, and they’re replacing trees declining in productivity, which can, in turn, help farmers improve the quality and yields of their harvest and improve their revenue.

Nine Farmer Support Centers, 200,000 Farmers Trained

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