In the context of World Down Syndrome Day, Starbucks Peru honors those living with Down syndrome and shares their stories through a photography exhibition at the Miraflores district.

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Lima, Peru – On March 21, in recognition of World Down Syndrome Day, Starbucks – operated by licensed business partner Delosi in Peru – inaugurated the photography exhibition “Elijo lo que quiero hacer” (“I choose what I want to do”), an initiative to combat discrimination of the working capacity of people with Down syndrome. The exhibition – located within Parque Salazar at Miraflores district (Malecón de la Reserva, block 6) – showcases the stories of Ximena, Jaime and Wilfredo, Starbucks partners (employees), as well as actors Octavio, Paola and Diana.

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Integral to Starbucks culture, the company seeks to create spaces and experiences where all are welcome. With its commitment to inclusion and diversity, Starbucks Peru is committed to furthering development of leadership skills to provide opportunities for people living with Down syndrome to help them strengthen their abilities and feel greater inclusion in the broader community.

Starbucks Peru is supported in efforts to combat discrimination towards the Down syndrome community by local nonprofit organization, Teatro La Plaza. For over five years, La Plaza has staged performances of Shakespeare’s “Hamlet” fully performed by talented actors with Down syndrome who share testimonies of how they are free to choose their profession and do whatever they want to do.

“Through this exhibition, we want to share our partners’ stories that inspire us to be better human beings and who teach us to eliminate prejudice and to be more empathetic,” said Cristel Delgado, Business Unit Manager of Starbucks Peru. &nbsp;

Additionally, Starbucks Peru partnered with the Retos Center Attention to Diversity program, which focuses on providing attention and resources for children, adolescents, youth and adults with intellectual disabilities, with the purpose of helping them develop leadership skills. With an evolved goal to focus on inclusion, the program has since been renamed “Opportunity for All.”

According to the National Registry of People with Disabilities of CONADIS, about 20 thousand Peruvians are living with Down syndrome. In honor of the Down syndrome community throughout the world, the United Nations established March 21st as World Down Syndrome Day.

The holiday is intended to generate greater public awareness of the community while recognizing the inherent dignity and valuable contributions of people with intellectual disabilities, as promoters of well-being and diversity in their communities. In addition, this date highlights the significance of their autonomy and independence, as well as their freedom to make decisions of their own.&nbsp;

The exhibition will be open to the public from March 21 to 28 to celebrate the people who, through their stories, inspire us to work together to create better opportunities for everyone.

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Starbucks Peru opens photography exhibition to propel the inclusion of people with Down syndrome - Historias-en

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Starbucks Peru opens photography exhibition to propel the inclusion of people with Down syndrome

In the context of World Down Syndrome Day, Starbucks Peru honors those living with Down syndrome and shares their stories through a photography exhibition at the Miraflores district. Lima, Peru – On March 21, in recognition of World Down Syndrome Day, Starbucks – operated by licensed business partner Delosi in Peru – inaugurated the photography […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-peru-opens-photography-exhibition-to-propel-the-inclusion-of-people-with-down-syndrome/

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My cup is full with gratitude and optimism on&nbsp;this morning&nbsp;of my first Starbucks Annual Meeting of Shareholders.

While Monday may have been&nbsp;<a href="https://stories.starbucks.com/press/2023/laxman-narasimhan-assumes-role-of-starbucks-chief-executive-officer/">“day one”</a>&nbsp;for me in my new role, the past six months of my immersion into the company have been shaped by so many of you who have taught me about our very special culture at Starbucks.

With you, I’ve experienced every aspect of the business to learn what it truly means to wear the green apron. You’ve welcomed me into our stores, trained me in how to be a barista, taught me about the work in our support centers, immersed me in our brand, our supply chain and manufacturing business, and you’ve introduced me to our agronomists and farmers in Origin where our coffee is sourced – all to help me deeply understand what we do, how we do it, and the challenges and opportunities facing us.&nbsp;&nbsp;

<a href="https://stories.starbucks.com/press/2023/message-from-laxman-to-all-partners/">Thank you</a>&nbsp;Starbucks partners and, of course, Howard, our founder, for taking such care and time with your support for me as I embarked on this journey.

Through my immersion, Howard, the leadership team, and I have spent a significant amount of time discussing the universal need for human connection – something Starbucks is uniquely positioned to deliver – in a world full of isolation, loneliness, and social exclusion. Together, we have acknowledged the opportunity&nbsp;for a refounding of Starbucks – to nurture the limitless possibilities for our partners, our customers, our communities, our farmers, our earth, and our shareholders by prioritizing human connection over every cup of coffee.

To fully realize our limitless potential, however, we have to first address what is limiting us.&nbsp;With our reinvention plan introduced last year, we will continue our focus on improving the store, customer, and of course, the partner experience, including long-term hiring and retention, and continuing our investment in partner wages and store operations. Actioning our reinvention plan has been a critical step in unlocking our limitless potential. We know we have more work to do, and we will keep our partners updated as we continue to make progress too.

While our performance is strong, our health needs to be stronger. We must care for the artists and the theater in the front of our stores, and the factory in the back. We strive to be&nbsp;a different kind of company operating in a different kind of world. We must appreciate our history and honor what made Starbucks great; while evolving and modernizing our brand, our business, and our culture to meet the needs of today.

For long-term, sustainable growth, we will look to discover ways to further&nbsp;elevate the brand through coffee and in our stores; building on our leadership position, we will&nbsp;strengthen and further scale digital experiences for our customers; we will evolve to a&nbsp;more global presence&nbsp;for our business and our brand; we will work to&nbsp;become less wasteful and move with greater speed; and, critically, we will&nbsp;reinvigorate our culture around what it means to be a partner at Starbucks.

We are a team of partners, and as ceo, I will continue to earn my green apron every day. As we innovate and grow, with rigor and vigor, we will be directly engaging with retail partners to guide us. I have learned so much about the retail experience from working in our stores. To keep us close to the culture and our customers, as well as to our challenges and opportunities, I intend to continue working in stores for a half day each month, and I expect each member of the leadership team to also ensure our support centers stay connected and engaged in the realities of our stores for discussion and improvement.

I’m excited to get to know more of you as we begin creating this future together, and I want you to know that I’ll be bringing the heart, hands, mind, and spirit required to lead Starbucks. I will always be a fierce advocate for our partners and our culture. And importantly, I’ll balance our pursuit of brand innovation and operational excellence with our commitment to building meaningful human connections over coffee to bring out the best in our partners and help us all thrive, together.

As a company that started with just one store in Pike Place market, to now over 36,000 stores in over 80 markets around the world, we celebrate the millions of connections and conversations that happen at Starbucks and the one question we ask our customers each day, “How may we serve you today?”

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Dear partners, My cup is full with gratitude and optimism on this morning of my first Starbucks Annual Meeting of Shareholders.

Laxman Letter to Partners: With Gratitude and Optimism - Historias-en

Laxman Letter to Partners: With Gratitude and Optimism

https://historias.starbucks.com/en-es/press/2023/laxman-letter-to-partners-with-gratitude-and-optimism/

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Mexcio City - Today Alsea Foundation, The Starbucks Foundation and World Vision Mexico announced they will install 25 AquaTower water filtration systems over the next five years, through their partnership with Planet Water Foundation. This initiative will guarantee access to clean and safe water for up to 45,000 people in various communities across Mexico and in markets where Alsea operates Starbucks stores.

The AquaTower systems to be installed will feature a three-stage filtration system, which will allow them to produce 1,000 liters of clean, safe drinking water per hour, and include integrated soap dispensers so that children in the community can wash their hands. The projects will also include the implementation of a hygiene and health education program to encourage behavioral change regarding water use, as well as a system called the AquaSan, which provides surface disinfection capabilities.

“We are sensitive to the situation that many of our communities are suffering from water scarcity, a basic element to preserve life,” said Ivonne Madrid, Director of Alsea Foundation. “We are grateful for the partnership with The Starbucks Foundation, World Vision Mexico and Planet Water Foundation as we know this project will change the lives of tens of thousands of people, ensuring they have access to clean water every day."

“We believe that access to clean and safe water is a basic right, which is why we have collaborated with Planet Water Foundation for more than 10 years, starting in Indonesia and recently expanding to Latin America,” said Alicia Vermaele, director of The Starbucks Foundation. “We are proud that this new initiative will accelerate access for communities in Mexico, Colombia and other places where clean water is lacking, with the help of our local Starbucks partners (employees) as volunteers, who know their communities best."

Each water tower will be installed by Starbucks volunteers and other Alsea employees, under the direction of Planet Water Foundation. Volunteers will also conduct a water hygiene and health education program with students and community members to help create changes in behavior, beliefs and knowledge about life-saving hygiene practices.

"At World Vision we are convinced that access to water is a fundamental element to help the children of Mexico reach their full potential. This alliance will help transform the lives of dozens of vulnerable communities and open new opportunities for their development," said Ana Paula Fernandez del Castillo, President of the Board of World Vision Mexico.”

“We are extremely grateful for the support from Alsea Foundation, World Vision Mexico, and our long term partner The Starbucks Foundation in helping us address challenges around access to clean water in Latin America” said Mark Steele, Founder &amp; CEO, Planet Water Foundation. “We are looking forward to helping transform the lives of impoverished communities as we expand our footprint in the region.”

These efforts kicked off this month when, in celebration for World Water Day, Starbucks partners in Cundinamarca, Colombia helped to install the first AquaTower in Colombia. In April, during Starbucks Global Month of Good, Starbucks partners in Mexico will install two towers in Oaxaca and Puebla, Mexico.

Access to clean water is a growing problem worldwide. According to UNICEF and the World Health Organization, 2.1 billion people lack access to safe drinking water services. During 2022, Mexico faced a water supply crisis, especially communities in the northern part of the market.

Alsea Foundation, The Starbucks Foundation and World Vision announce partnership with Planet Water Foundation to guarantee access to clean water for vulnerable communities - Historias-en

Alsea Foundation, The Starbucks Foundation and World Vision announce partnership with Planet Water Foundation to guarantee access to clean water for vulnerable communities

Mexcio City &#8211; Today Alsea Foundation, The Starbucks Foundation and World Vision Mexico announced they will install 25 AquaTower water filtration systems over the next five years, through their partnership with Planet Water Foundation. This initiative will guarantee access to clean and safe water for up to 45,000 people in various communities across Mexico and […]

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https://historias.starbucks.com/en-es/press/2023/alsea-foundation-the-starbucks-foundation-and-world-vision-announce-partnership-with-planet-water-foundation-to-guarantee-access-to-clean-water-for-vulnerable-communities/

I accept the position of ceo of Starbucks with the deepest of humility. I am thankful to chair Mellody Hobson and the Board of Directors for entrusting me with this responsibility.

Starbucks is an incredible company and its best days are ahead of it. We have a critical role to play in bringing human connection to a world that’s quite disconnected. And in that quest, the best days for you, my partners, are ahead of you.

I met Howard Schultz a year ago in New York City. From that moment, he has been a sensei who has introduced me to the company and to its ways — and the importance of coffee. Throughout my six month immersion journey, Howard has been generous in his advice and guidance, all steeped in ensuring I understood the history of Starbucks and its cherished culture. At one point, someone asked why my immersion was to take six months. I replied that the question was asked with a Western lens. If the question was asked with an Eastern lens, it would be: “Why did the immersion take only six months?”

Howard believes strongly that the partners in this company come first. While there is always more we can do, and will do, the investments set in-place by Howard over the last year have set the table for a new future for the company. He knows — because he came up with it — that in order to exceed the customer expectations, we must first exceed partner expectations. For that, Howard deserves nothing but all the praise and the gratitude.

I know this to be incontrovertibly true, even if some in the world may choose to assert a different view. For Howard, every decision, every idea, and every innovation has to be viewed through the lens of our partners and how it will shape their experience. Take our newest innovation, Oleato- a creation that came from Howard’s mind. While we may all take great pride in the excitement from our customers, Howard’s biggest joy was seeing that partners were energized by the idea, eagerly queuing up to try the product at the Seattle Support Center.

I was at Pike Place last week very early in the morning. It was before the store opened. And then we opened it. There was silence. I walked the store, touching the wood on the shelves. I saw the hook that stood near the entrance that was meant for Caroline, a customer who came there to connect with employees. I saw the shelves — exactly as they were when the store first opened many years ago. The espresso machines slowly turned on. The market began bustling. And soon, lines of customers formed. Customers that craved what Starbucks has to offer.

Think of this. Our business is a human connection business. It’s a human connection business over coffee. It took genius to take Starbucks from 11 stores to 36,000. It took genius to make us the first company that gave out Bean Stock. It took genius to lead on healthcare and benefits — including our transgender healthcare. It took genius to be the first company in China to provide benefits no other company had. It took genius to coin the phrase “performance through the lens of humanity”.

And it took 40 years of work. Of inspiration. Of struggles. Of doing the right thing even when no one thought it to be the case. And it took the genius of the individual coupled with the symphony of thousands of partners to create the magic of Starbucks. And that is the foundation of the limitless future that I know we will enjoy as a brand. A brand that our partners make special, every day.

And as Howard leaves, let me repeat what I said in our town hall. He will always be our founder. We will always honor him.

Quite simply, and with love: Thank You Howard.

Message from Laxman to All Partners - Historias-en

Dear partners, I accept the position of ceo of Starbucks with the deepest of humility. I am thankful to chair Mellody Hobson and the Board of Directors for entrusting me with this responsibility. Starbucks is an incredible company and its best days are ahead of it. We have a critical role to play in bringing […]

https://historias.starbucks.com/en-es/press/2023/message-from-laxman-to-all-partners/

Message from Laxman to All Partners

As I step down as interim ceo of Starbucks, I am leaving you with this letter, written on the sunset of my last day as ceo for all of you to read on the morning of this new era. This is not a letter with advice. Everything you need to know resides inside of each of you.

What I want to write to you about is the love and responsibility for our company that we all share. Today, I am entrusting you all with Starbucks – something that holds a place in my heart second only to that of my beloved family.

Starbucks truly has been my life‘s work – but more than that, it’s always been about the lives of the millions of partners over the years who have proudly worn the green apron and it’s about the hundreds of thousands more who will join Starbucks in the years to come. It’s about every customer who comes through our doors. It’s about the communities our stores call home. Our company is like a river – the stewards of it will change over time, but it’s always growing and changing, carving a new path and moving forward to something better.

As I step away, I leave you all as the stewards, in service of all of our partners. They are the heart and soul of our company – the living embodiment of human connection. Through the years, I’ve seen over and over the profound impact our partners have on our customers, from a new parent whose first outing is to a Starbucks to introduce their baby to their favorite barista, to a store where partners learned sign language to better serve a deaf customer, to a widower who said that when he goes to his Starbucks, it may be the only time all week someone greets him by name. Our partners are making a difference in millions of lives a day. Serve them well.

I want to acknowledge that there are times when the responsibility for our partners, customers and communities around the world will feel heavy. But as partners, know that you are not shouldering the responsibility alone. Lean into one another – you will find support everywhere, from the boardroom to partners in plants to store managers to the newest baristas. Our partners have been teaching me for more than 40 years. They will help you all continue to earn your green apron every day.

And, importantly, lean into the joy. There is so much joy. Every single interaction that we have as partners and that we have with customers is an opportunity for meaningful connection. It adds up to a limitless capacity for joy, love and support, with the center being Starbucks. Remember that.

As I turn Starbucks over to you now, know that you have my utmost confidence, trust and love. You all are the future of Starbucks.&nbsp;The world needs Starbucks – and Starbucks needs all of you.

The privilege and honor of being part of Starbucks has been the gift of my lifetime. I know it will be yours as well.

“As I step away, I leave you all as the stewards, in service of all of our partners. They are the heart and soul of our company – the living embodiment of human connection,” wrote Howard Schultz to the senior leadership team on the eve of Laxman Narasimhan’s first day as Starbucks new chief executive officer.

‘You are the future of Starbucks’: Howard Schultz’ letter to leaders as he steps down

https://historias.starbucks.com/en-es/press/2023/you-are-the-future-of-starbucks-howard-schultz-letter-to-leaders-as-he-steps-down/

SEATTLE – Starbucks (NASDAQ: SBUX) announced, effective today, Laxman Narasimhan has assumed the role of chief executive officer and will join the company’s board of directors. Narasimhan was named incoming ceo on <a href="https://stories.starbucks.com/press/2022/starbucks-names-laxman-narasimhan-as-next-chief-executive-officer/">September 1, 2022</a>, succeeding company founder and now former ceo, Howard Schultz.

Following the global search for the new leader of Starbucks, Narasimhan joined the company as incoming ceo on October 1, 2022, bringing nearly <a href="https://stories.starbucks.com/leadership/laxman-narasimhan/">30 years of experience</a> leading global consumer goods businesses and advising retail, grocery, restaurant and e-commerce companies. Over the past five months, he has embarked on a unique immersion experience, traveling to work with partners (employees) in over 30 stores, manufacturing plants and in support centers around the world, earning his barista certification along the way. He became immersed in the reinvention plans for the company led by Schultz who returned as interim ceo effective April 4, 2022.

Since Schultz returned last year, Starbucks unveiled a company-wide reinvention strategy and continued to deliver on more than $1 billion in investments in retail partners and stores for prioritized areas such as increased pay and sick time accrual, new financial well-being benefits, modernized training and collaboration, store innovation and equipment and the celebration of coffee.&nbsp;The company saw a 47 percent stock price increase since the Q2 FY22 earnings call through the Q1 FY23 earnings call, and market cap growth of approximately $40 billion during that same time. The company also delivered 50 percent in Total Shareholder Return in this time period, far outpacing the S&amp;P 500.&nbsp;Starbucks was also most recently named the most valuable restaurant brand for the 7th consecutive year by <a href="https://brandirectory.com/rankings/restaurants/" target="_blank" rel="noreferrer noopener">Brand Finance</a>.

Schultz shared a letter to the company’s senior leadership team on the eve of the announcement – viewable <a href="http://stories.starbucks.com/press/2023/you-are-the-future-of-starbucks-howard-schultz-letter-to-leaders-as-he-steps-down/">here</a>.

“The board wants to express our sincerest thanks to our founder, Howard Schultz, for selflessly picking up the leadership mantle when asked—forgoing compensation and putting aside his own pursuits—for the love of our company and its partners,” said Mellody Hobson, Independent Starbucks Board of Directors chair.&nbsp;“We would not be where we are without him.”

Narasimhan officially assumes the role of chief executive officer today and will lead Starbucks Annual Shareholder Meeting this Thursday, March 23. As he ascends into the role, Narasimhan will continue engaging the leadership team, sharing his early learnings and insights and assessing opportunities for the company as they chart a path forward.

“Laxman’s intensive immersion into the business coupled with his extensive experience as a proven brand builder, innovator and operator have uniquely prepared him to lead Starbucks into its next phase of growth,” said Hobson. “This immersion has deepened Laxman’s understanding of Starbucks culture and values. In this time of learning and listening, he has already won the hearts and minds of our partners around the world.”

“I am humbled to officially step into my role as Starbucks chief executive officer, leading our incredible team of more than 450,000 green apron partners around the world. The foundation Howard has laid – building from scratch an iconic global brand fueled by a lasting passion to uplift humanity – is truly remarkable, and I am honored to have the opportunity to build on this deep heritage,” said Narasimhan. “As a human connection business, we have limitless possibilities to deliver for our partners, our customers, our investors and our communities through every cup and every connection. I am excited to work alongside our partners worldwide to unlock the limitless future of Starbucks.”

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Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 36,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or <a href="http://www.starbucks.com">www.starbucks.com</a>.

Forward-Looking Statements

Certain statements contained herein are “forward-looking” statements within the meaning of applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as “aim,” “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “feel,” “forecast,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” “will,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These statements may include statements relating to trends in or expectations relating to the effects of our existing and any future initiatives, strategies, investments and plans, including our Reinvention plan, as well as trends in or expectations regarding our financial results and long-term growth model and drivers; our operations in the U.S. and China; our environmental, social and governance efforts; our partners; economic and consumer trends, including the impact of inflationary pressures; impact of foreign currency translation; strategic pricing actions; the conversion of certain market operations to fully licensed models; our plans for streamlining our operations, including store openings, closures and changes in store formats and models; the success of our licensing relationship with Nestlé, of our consumer packaged goods and foodservice business and its effects on our Channel Development segment results; tax rates; business opportunities, expansions and new initiatives, including Starbucks Odyssey; strategic acquisitions; our dividends programs; commodity costs and our mitigation strategies; our liquidity, cash flow from operations, investments, borrowing capacity and use of proceeds; continuing compliance with our covenants under our credit facilities and commercial paper program; repatriation of cash to the U.S.; the likelihood of the issuance of additional debt and the applicable interest rate; the continuing impact of the COVID-19 pandemic on our financial results and future availability of governmental subsidies for COVID-19 or other public health events; our ceo transition; our share repurchase program; our use of cash and cash requirements; the expected effects of new accounting pronouncements and the estimated impact of changes in U.S. tax law, including on tax rates, investments funded by these changes and potential outcomes; and effects of legal proceedings. Such statements are based on currently available operating, financial and competitive information and are subject to various risks and uncertainties. Actual future results and trends may differ materially depending on a variety of factors, including, but not limited to: the continuing impact of COVID-19 on our business; regulatory measures or voluntary actions that may be put in place to limit the spread of COVID-19, including restrictions on business operations or social distancing requirements, and the duration and efficacy of such restrictions; the resurgence of COVID-19 infections and the circulation of novel variants of COVID-19; fluctuations in U.S. and international economies and currencies; our ability to preserve, grow and leverage our brands; the ability of our business partners and third-party providers to fulfill their responsibilities and commitments; potential negative effects of incidents involving food or beverage-borne illnesses, tampering, adulteration, contamination or mislabeling; potential negative effects of material breaches of our information technology systems to the extent we experience a material breach; material failures of our information technology systems; costs associated with, and the successful execution of, the Company’s initiatives and plans; new initiatives and plans or revisions to existing initiatives or plans; our ability to obtain financing on acceptable terms; the acceptance of the Company’s products by our customers, evolving consumer preferences and tastes and changes in consumer spending behavior; partner investments, changes in the availability and cost of labor including any union organizing efforts and our responses to such efforts; failure to attract or retain key executive or employee talent or successfully transition executives; significant increased logistics costs; inflationary pressures; the impact of competition; inherent risks of operating a global business including any potential negative effects stemming from the Russian invasion of Ukraine; the prices and availability of coffee, dairy and other raw materials; the effect of legal proceedings; and the effects of changes in tax laws and related guidance and regulations that may be implemented, including the Inflation Reduction Act of 2022 and other risks detailed in our filings with the Securities and Exchange Commission, including in the “Risk Factors” and “Management's Discussion and Analysis of Financial Condition and Results of Operations” sections of the company’s most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings.

A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. You should not place undue reliance on the forward-looking statements, which speak only as of the date of this release. We are under no obligation to update or alter any forward-looking statements, whether as a result of new information, future events or otherwise.

Press Releases

Press Releases Archives - Historias-en

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Following the global search for the new leader of Starbucks, Laxman Narasimhan joined the company as incoming ceo on October 1, 2022, bringing nearly 30 years of experience leading global consumer goods businesses and advising retail, grocery, restaurant and e-commerce companies.

Laxman Narasimhan Assumes Role of Starbucks Chief Executive Officer

https://historias.starbucks.com/en-es/press/2023/laxman-narasimhan-assumes-role-of-starbucks-chief-executive-officer/

With an investment of nearly $2 million, Starbucks enters the city of Hatillo and reopens a store at Fairmont El San Juan Hotel.&nbsp; The openings will bring 38 new jobs to the island.

San Juan, Puerto Rico - Baristas del Caribe, LLC. (BDC), the operating licensee of Starbucks in Puerto Rico, today announced the return of the iconic coffee brand to Isla Verde -a popular tourist destination- with the reopening of a store in the Fairmont El San Juan Hotel.&nbsp; Additionally, Starbucks is expanding to a new city in the northern zone of the island, with a new drive-thru store on the PR-2 Road in the municipality of Hatillo at the end of March.

“These new Starbucks stores mark the 30th -and 31st- locations in the market, respectively.&nbsp; Starbucks Puerto Rico now operates in 9 municipalities across the island, with approximately 600 partners (employees) proudly wearing the Green Apron.&nbsp; We are excited to enter the city of Hatillo and return to the Fairmont El San Juan Hotel,” said Jaime Luis Fonalledas, president of Baristas del Caribe.&nbsp; “At Starbucks Puerto Rico we work strive to create moments of connection and provide a warm and welcoming experience for customers to enjoy high-quality arabica coffee and handcrafted beverages.”

The reopening of the store at the Fairmont El San Juan Hotel and Hatillo store required an investment of nearly $2 million.&nbsp; The openings create 38 new jobs between the two locations.

As part of Starbucks Reinvention plans, the new stores feature innovations in technology that benefit both customers and partners (employees).&nbsp; The stores feature a new coffee machine technology, known as the Mastrena 2.0.

“The introduction of Mastrena 2.0 in our new stores allows Starbucks partners to make high-quality handcrafted espresso beverages with speed and precision. It allows our partners to better interact with our customers offering the opportunity for partners to carry out tastings and informational seminars.&nbsp; Providing customers with samplings of fresh, espresso coffee profiles creates a greater opportunity for connection and exchange of knowledge with Starbucks customers, which translates into a unique and enduring experience for our regular visitors,” stated Idis Ortiz-López, general manager of Starbucks in Puerto Rico.

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The new stores also feature the Starbucks Grounds For Your Garden initiative, which offers customers free bags of used coffee grounds to take home and use as a green compost or fertilizer alternative.&nbsp; As is customary, each store will identify community organizations in their area with which they will be collaborating and offering volunteer service.

The Fairmont El San Juan Hotel and Hatillo stores will operate from 6:00 am to 10:00 pm, daily.

About Starbucks Puerto Rico

Starbucks Puerto Rico operated for the past seven years by Baristas del Caribe, LLC. (BDC) opened its first store in San Juan in 2002.&nbsp; Today, Starbucks Puerto Rico has 31 stores open throughout the island, employing nearly 600 partners (employees).&nbsp; Since 1971, Starbucks has been committed to sourcing ethical suppliers and roasting the best quality arabica coffee. Today, with stores all over the world, the company is the leading specialty coffee roaster and retailer. Through an unwavering commitment to excellence and values, the brand strives to offer the unmatched Starbucks Experience to all customers and partners, furthering Starbucks mission to inspire and nurture the human spirit -one person, one cup, and one neighborhood at a time.

To learn more about the Starbucks Experience in Puerto Rico, visit <a href="http://www.starbuckspr.com">www.starbuckspr.com</a>.

Starbucks Surpasses 30 Stores in Puerto Rico with the Opening of Two New Locations - Historias-en

Starbucks Surpasses 30 Stores in Puerto Rico with the Opening of Two New Locations

With an investment of nearly $2 million, Starbucks enters the city of Hatillo and reopens a store at Fairmont El San Juan Hotel.&nbsp; The openings will bring 38 new jobs to the island. San Juan, Puerto Rico &#8211; Baristas del Caribe, LLC. (BDC), the operating licensee of Starbucks in Puerto Rico, today announced the return […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-surpasses-30-stores-in-puerto-rico-with-the-opening-of-two-new-locations/

Seattle, WA – Starbucks Coffee Company, in partnership with Prestige Holdings Ltd, today announced its plans to open the first Starbucks store in Guyana this April. The new location will open at the&nbsp;Amazonia Mall near&nbsp;Guyana’s capital city of Georgetown and will welcome local customers with signature handcrafted coffee beverages prepared by passionate green apron baristas.

Guyana will be Starbucks 23rd&nbsp;market in Latin America and the Caribbean and 85th&nbsp;market globally, demonstrating the company’s long-term commitment to and investment in the region where it expects to&nbsp;open approximately 120 additional new stores by the end of the year. Last week, Starbucks achieved its&nbsp;<a href="https://historias.starbucks.com/en-es/press/2023/starbucks-opens-first-drive-thru-store-in-dominican-republic-with-expansion-to-punta-cana/">1,600th&nbsp;store milestone</a>&nbsp;in the region,&nbsp;providing&nbsp;employment opportunities for over 22,000 green apron partners (employees).

“Since entering the region in 2002, Latin America and the Caribbean has been integral to Starbucks business and continues to be key to our international growth,” said Michael Conway, group president, International and Channel Development. “Our market entry into Guyana allows us to bring the Starbucks Experience focused on connection and personalized moments to even more customers.”&nbsp;

The new location in Guyana will be operated by Prestige Holdings, Starbucks trusted licensed business operator, which has managed the brand’s locations in Trinidad &amp; Tobago for more than seven years. The new licensing agreement for Guyana will leverage Prestige Holdings’ industry expertise, coffee passion, and deep understanding of the Starbucks brand and Mission &amp; Values.

"Together with our local Guyanese green apron partners, we are excited to introduce the Starbucks brand in Guyana," shared Simon Hardy, CEO of Prestige Holdings. "It will bring a new coffee shop experience to customers within the region, as well as positively impacting the Guyanese community by providing employment opportunities and boosting the local economy."

The new 2,475 sq. ft. drive-thru store, which also boasts a walk-up window, is specifically designed for on-the-go customers looking for convenient access to their favorite Starbucks coffee beverages. The store will also positively impact the Georgetown community by supporting more than 50 local jobs and by celebrating local culture with featured artwork from Guyanese artist, Nigel Butler.

Entering new cities, increasing drive-thru locations, and building Greener Stores are integral strategies to Starbucks growth for the region and underscores the company’s commitment to meet customers’ on-the-go lifestyles while designing, building, and operating responsible spaces. Starbucks goal is to build all new stores in Latin America and the Caribbean under its Greener Stores framework by the end of 2023, and continuing forward, to help create a more resilient future for the planet and its communities. Starbucks is also dedicated to furthering adaptive reuse projects in the region and featuring the work of local artists in its coffee-inspired café designs. ​

In addition, Latin America and the Caribbean has played a key role in supplying high-quality arabica coffee to Starbucks stores globally and over half of the coffee Starbucks sources worldwide each year comes from the region.

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 36,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com, <a href="https://www.starbucksreserve.com/en-us" target="_blank" rel="noreferrer noopener">starbucksreserve.com </a>or <a href="http://www.starbucks.com/" target="_blank" rel="noreferrer noopener">starbucks.com</a>.

Starbucks Accelerates Growth with More Than 100 New Stores Planned for Latin America and the Caribbean by the End of 2023; Announces Market Entry into Guyana - Historias-en

Starbucks Accelerates Growth with More Than 100 New Stores Planned for Latin America and the Caribbean by the End of 2023; Announces Market Entry into Guyana

Seattle, WA – Starbucks Coffee Company, in partnership with Prestige Holdings Ltd, today announced its plans to open the first Starbucks store in Guyana this April. The new location will open at the&nbsp;Amazonia Mall near&nbsp;Guyana’s capital city of Georgetown and will welcome local customers with signature handcrafted coffee beverages prepared by passionate green apron baristas. […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-announces-market-entry-into-guyana/

To complement its summer menu, the brand announces the return of the iconic Cookies &amp; Cream Frappuccino® Blended Beverage and the launch of two new Shaken Espresso flavors

São Paulo – To help customers cool down on the hottest days of the year, Starbucks Brazil today announced the launch of three delicious new drinks to complement its summer menu. Starting March 8, customers can savor the iconic Cookies &amp; Cream Frappuccino® Blended Beverage and two new seasonal handcrafted beverage options, the Iced Toasted Vanilla Shaken Espresso, and Iced Brown Sugar Shaken Espresso.

"This summer, we are introducing several new beverages to Brazil that offer a variety of flavors and experiences. As we celebrate the seasons changing, we bring two new versions of the energizing Shaken espresso beverages and the return of a customer favorite Cookies &amp; Cream Frappuccino® Blended Beverage, which is coming to Brazil to freshen up the hottest days of summer," said Sedenir Junior, marketing manager at Starbucks Brazil.

Brazilian customers can also experience the taste of summer with Starbucks seasonal coffee blends. Starbucks® Single-Origin El Salvador Ahuachapán is a light-roasted coffee, grown in the volcanic soil of the traditional coffee-growing region of Ahuachapán, in El Salvador. With a soft body and notes of cashew and cocoa, this versatile coffee is a great option for the summer and can be enjoyed hot and iced, as well as cold brewed.

Learn more about the new beverages on the Starbucks Brazil summer menu:

Cookies &amp; Cream Frappuccino® Blended Beverage – Make your summer day a fun one with this delicious combination of decadent Frappuccino® chips, blended with ice cubes and your milk of choice, topped with fresh whipped cream and a crunchy cookie crumble. Starting at R$20* or redeemed with 70 Starbucks Rewards stars.

Iced Brown Sugar Shaken Espresso – The Shaken Espresso line is ideal for coffee lovers looking for a refreshing option for the summer. &nbsp;Perfectly blended with sweet brown sugar and a dash of cinnamon, this cold new beverage will be the freshest way to enjoy your summer. Starting at R$17* or redeemed with 45 Starbucks Rewards stars.

Iced Toasted Vanilla Shaken Espresso – Add a splash of excitement to your summer day with this energizing new beverage that combines our signature Vanilla Flavored Coffee with a dash of toasted vanilla syrup, paired with ice cubes and milk. Starting at R$17* or redeemed with 45 Starbucks Rewards stars.

Starbucks® Single-Origin El Salvador Ahuachapán – Offered by Starbucks in Brazil at the start of the Summer promotional campaign, this light roast coffee grown in El Salvador's rich volcanic soil remains on the seasonal menu, featuring notes of sweet cashew and a cocoa bean in every sip. A great option to be enjoyed hot or cold, this blend brings with it all the culture and history of one of the first coffee regions in Latin America. Starting at R$50* or redeemed with 150 Starbucks Rewards stars. &nbsp;

Starbucks Rewards members receive one star for every BRL 3.50 spent in Starbucks Brazil stores to add and redeem for a wide variety of items, including seasonal menu items.&nbsp; Customer orders can be made, and beverages customized, through the Starbucks Brazil app.

Summer beverages will be available at Starbucks stores in Brazil until April 25, 2023, while supplies last. The new menu items can be purchased for a limited time in all local stores and in select stores through the Starbucks Brazil app.

*Prices and availability may vary according to the region, the price reported is for São Paulo city, street stores.

Follow Starbucks Brazil on <a href="https://www.linkedin.com/company/starbucks-brasil-comã©rcio-de-cafã©s-ltda-/">LinkedIn</a>, <a href="https://www.instagram.com/starbucksbrasil/">Instagram</a>,<a href="https://www.facebook.com/StarbucksBrasil/"> Facebook</a>,<a href="https://twitter.com/StarbucksBrasil"> Twitter</a>, <a href="https://www.tiktok.com/@starbucksbrasil?lang=pt-BR">TikTok</a>, and <a href="https://www.youtube.com/user/StarbucksBrasil">YouTube</a>.

Starbucks Brazil expands Summer menu with new cold beverages - Historias-en

Starbucks Brazil expands Summer menu with new cold beverages

To complement its summer menu, the brand announces the return of the iconic Cookies &amp; Cream Frappuccino® Blended Beverage and the launch of two new Shaken Espresso flavors São Paulo – To help customers cool down on the hottest days of the year, Starbucks Brazil today announced the launch of three delicious new drinks to […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-brazil-expands-summer-menu-with-new-cold-beverages/

• Starbucks celebrates its 1,600th store in Latin America and the Caribbean and sixth location in the Dominican Republic with its first drive-thru store located at Blue Mall Punta Cana.

• The new store pays tribute to the popular tourist destination – also known as the “Jewel of the Caribbean” – combining high-quality arabica coffee and a comfortable atmosphere inspired by local culture with the convenience of Starbucks drive-thru service.

Punta Cana, Dominican Republic – Starbucks – operated by local business operator Green Star Partners in the Dominican Republic – today announced the opening of its first store in Punta Cana. The store, located at Blue Mall Punta Cana in the heart of the Caribbean tourist destination, marks Starbucks 1,600th store in Latin American and Caribbean and its first drive-thru store in the Dominican Republic, underscoring the company’s commitment to continued regional expansion and its efforts to diversify its store portfolio to meet customers’ needs for convenience, connection, and personalization.

“We are tremendously proud to open our first store in Punta Cana and to bring the Starbucks Experience to even more customers across the Dominican Republic” said José Luis Gómez, General Manager, Green Star Partners. “This beautiful drive-thru store pays tribute to the energy, joy, vitality and local coffee tradition of Punta Cana, while also providing the convenience that on-the-go customers are looking for in their daily routine.”

With this new store, Starbucks aims to balance speed and quality while differentiating the customer experience. Located at the entrance to Blue Mall Punta Cana on at Blvd. Turístico del Este, the drive-thru store is specially designed to provide a unique on-the-go experience in a safe and familiar way. Customers will be able to enjoy high-quality, arabica coffee and handcrafted espresso-based beverages made by passionate baristas, along with a wide assortment of exclusive products, fresh food items, and whole bean coffees, including Starbucks Dominican Republic single-origin coffee. The new location marks Starbucks sixth store in the Dominican Republic and will provide employment opportunity to 18 partners (employees) in Punta Cana, with approximately 100 partners proudly wearing the green apron nationwide.

Starbucks store designers are creating experiences that not only meet the evolving needs customers have around the world, but that also honor the neighborhoods where the company operates. The new Punta Cana drive-thru store was designed and constructed to represent the local culture and facilitate the active lifestyles of the Caribbean coast. Built with native materials from the region, such as "cana" (from the palms that abound in the area) and coral stone, the store embodies tropical freshness and exhibits a Caribbean chic style representative of the local culture and environment.

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The brand’s iconic image seamlessly combines with local design features throughout the store, such as a miniature garden constructed behind the sidewalk in front of the store. Developed in conjunction with local curators, the garden exhibits the colors, textures and smells of wild gardens found in local Caribbean fields. The store’s furniture was designed and built by Dominican artisans who used authentic, ethically sourced materials in their work, connecting customers with the local surroundings.

The 154m2 store also features murals painted by local artist, Ivanna Candelier, telling the story of Starbucks bond with the Dominican land, the local people, and the magic of the coffee bean. Her pieces feature the mystical siren, emblematic of the Starbucks brand, with an additional element of the birth and transformation of a coffee bean inspired by Dominican identity, exhibited through details including dance of the flowers and dew of the mountains motifs that act as protagonists in her artistic creation.

“I grew up listening to the stories of my grandmother, my mother, and their sisters in the field. My family comes from the heart of San Francisco de Macoris, where they grew coffee most of their lives. Imagining their stories with the same innocence with which they lived them is the inspiration for this series of illustrations called Offerings of the Land,” explained Candelier.

The drive-thru store is located at the entrance to Blue Mall Punta Cana at the Blvd. Turístico del Este and serves customers from 7 A M to 10 P M.

Starbucks opens first drive-thru store in Dominican Republic with expansion to Punta Cana - Historias-en

Starbucks opens first drive-thru store in Dominican Republic with expansion to Punta Cana

Starbucks celebrates its 1,600th store in Latin America and the Caribbean and sixth location in the Dominican Republic with its first drive-thru store located at Blue Mall Punta Cana.

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Through an Origin Grant from The Starbucks Foundation, Save the Children launches “The Power in Me” program to create economic opportunities and promote resilience for 1,500 women in Puebla's coffee-growing communities through financial and digital literacy skills, entrepreneurship training, and support for women-owned businesses.

Mexico City – In recognition of International Women's Day, The Starbucks Foundation – together with Save the Children – today celebrates the launch of an economic empowerment program for indigenous women in Puebla, Mexico. The program, locally known as The Power in Me (“El Poder que hay en Mí”) and funded through an Origin Grant from The Starbucks Foundation, will create economic opportunities and promote resilience for 1,500 women in Puebla’s coffee growing communities. During the 24-month program, women in Puebla will benefit from financial and digital literacy courses, entrepreneurship training, and support for women-owned businesses to start, grow and succeed.

“Last year, The Starbucks Foundation <a href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030/">announced</a> a new goal to positively impact 1 million women and girls in coffee-, tea- and cocoa-growing communities by 2030, and we are excited to see this come to life in Mexico with the launch of The Power in Me program in Puebla. We are proud to have a strong coffee growing tradition in Mexico and believe that uplifting women is of paramount importance to helping our local communities grow,” said Francisco Tosso, CEO of Starbucks in Mexico, which is managed by licensed retail operator Alsea.

“To create a sustainable future of coffee for all, we must care for the well-being of the farmers and communities that grow coffee, tea and cocoa around the world&nbsp;and when we invest in women, we are also investing in her community,” added Michelle Burns, Starbucks executive vice president of Global Coffee, Social Impact and Sustainability and board member of The Starbucks Foundation.

With support from the Origin Grant, Save the Children will work with women from Cuetzalan del Progreso, Huauchinango, Huitzilan de Serdán, Xicotepec and Zongozotla de Juárez to develop socio-emotional skills, financial education and digital skills and apply them to their own businesses. Through a community-based approach, Save the Children will engage local community members to identify opportunities and co-design the program, to ensure the plan considers local context and cultural traditions. By helping to reduce economic and digital access gaps, participating women will have a significantly higher likelihood of breaking the cycle of poverty, helping to build resilience for participants, their families and the community as a whole.

“Women are an engine of change who deserve greater opportunities,” shared Maripina Menéndez, CEO of Save the Children in Mexico. “Save the Children believes success is when women are recognized in the community for their role in economic development, acquire the necessary skills to run successful businesses and have sufficiently strong support networks to draw on. We are proud to help provide training and market connections that will enable women in Puebla’s coffee-growing communities to pursue economic opportunities and recognize the power within themselves. The empowerment of women brings benefits to communities, reduces the cycles of poverty that affect present and future generations, and achieves more favorable environments for children and youth. That is why at Save the Children we promote transformative and gender-sensitive programs to contribute to a more equitable and just society.”

Starbucks has a long history of working with coffee and tea origin communities to address their most critical needs.&nbsp;The Starbucks Foundation <a href="https://stories.starbucks.com/stories/the-starbucks-foundation/">Origin Grants</a> make a difference in the lives of women, their families and their communities through programs that promote women’s leadership, create economic opportunities and expand access to clean water and sanitation (WASH) for women and girls across Africa, Asia and Latin America. The grant to Save the Children is one of the <a href="https://stories.starbucks.com/stories/2023/the-starbucks-foundation-announces-grants-to-uplift-1-million-women-and-girls-in-coffee-growing-communities/">grants announced this International Women’s Day 2023</a>, as part of The Starbucks Foundation’s progress towards its goal to positively uplift 1 million women and girls in coffee, tea and cocoa-growing communities around the world by 2023. The project in Puebla is The Starbucks Foundation’s first focused on women and girls in Mexico’s origin communities.

To learn more about The Starbucks Foundation’s Origin Grants program, visit: <a href="https://stories.starbucks.com/stories/the-starbucks-foundation/">https://stories.starbucks.com/stories/the-starbucks-foundation/</a>

The Starbucks Foundation and Save the Children join forces to uplift women in Puebla - Historias-en

The Starbucks Foundation and Save the Children join forces to uplift women in Puebla

Through an Origin Grant from The Starbucks Foundation, Save the Children launches “The Power in Me” program to create economic opportunities and promote resilience for 1,500 women in Puebla&#8217;s coffee-growing communities through financial and digital literacy skills, entrepreneurship training, and support for women-owned businesses. Mexico City – In recognition of International Women&#8217;s Day, The Starbucks […]

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https://historias.starbucks.com/en-es/press/2023/the-starbucks-foundation-and-save-the-children-join-forces-to-uplift-women-in-puebla/

Store opening reinforces the company’s commitment to job creation and growth in the Brazil market; Bahia is the ninth state in Brazil to welcome the Starbucks brand and marks the start of a northeastern expansion agenda.

Sao Paulo – As part of its ongoing expansion strategy in the market, SouthRock – the licensed retail operator of Starbucks stores in Brazil – today announced the opening of the first Starbucks store in the state of Bahia. Located in Shopping da Bahia, in Salvador—the state’s capital—the store celebrates the siren’s arrival to Brazil’s northeast region and the beginning of an exciting 2023 growth agenda underscoring the company’s­­­­ efforts to bring the Starbucks Experience to even more customers throughout the market. A second Salvador store, in Shopping Barra, is expected to open in the first half of 2023, and the brand will continue to expand up the Atlantic coast, <a href="https://historias.starbucks.com/br/press/2023/starbucks-brasil-anuncia-expansao-para-tres-novos-estados-em-2023/">entering the states of Pernambuco (Recife) and Ceara (Fortaleza</a>) this year.

“We are tremendously excited about the opening of our first Starbucks store in Bahia, which is such a culturally rich state and an important coffee sourcing region for Starbucks. It is an honor to bring Starbucks to Salvador and to reaffirm our mission to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time,” said Claudia Malaguerra, Managing Director of Starbucks Brazil.

Starbucks has sourced coffee from Bahia for over a decade, and uses high-quality, arabica beans from Bahia in a variety of coffees the brand produces, most notably Starbucks® Brasil Blend, a coffee specially designed for the Brazilian taste, which also includes beans from Minas Gerais and Sao Paulo states. Developed in 2006 when Starbucks first entered the market, Starbucks® Brasil Blend is a regular whole bean coffee in stores across Brazil and has become a global success story, now exported to markets across the world.

The two new Salvador stores will feature cozy, comfortable environments for customers to enjoy coffees from Brazil and around the world, along with seasonal and year-round beverages and menu items prepared by passionate baristas according to customers’ preferences. In addition to Starbucks® Brasil Blend, the store menu options include several products specifically created for Brazilian customers, such as Starbucks Brigadeiro Frappuccino® Blended Beverage and an exclusive recipe for the traditional pão de queijo, one of the region’s most popular bakery items.

With this opening, Starbucks Brazil provides customers with a place where they can meet and connect with family and friends over coffee and enjoy the best of the Starbucks Experience, which includes delicious, ethically sourced coffee, service from experienced baristas, constant innovation in products and services, and a welcoming environment for all.

Customers visiting the new stores will also have access to the Starbucks Rewards™ loyalty program, which offers exclusive benefits to its members. As one of the program perks, for every R$ 3.50 spent on Starbucks menu items and merchandise, Starbucks Rewards members will receive a star to collect and exchange for store items. All store orders, including beverage customizations, can be made using the Starbucks Brazil app.

POSITIVELY IMPACTING THE LOCAL COMMUNITY<s></s>

With the arrival of Starbucks in Bahia, around 60 new direct jobs will be created for the local community. To further support and provide opportunities for community members, in the neighborhoods Starbucks serves, Starbucks Brazil has partnered with Pracatum Social Action Association (<a href="http://www.pracatum.org.br/">Associação Pracatum</a>) and Senac Bahia (National Service For Commercial Education) to offer barista and waitering course. Initially, the partnership will train 20 youth and adults from the Candeal community – one of the oldest and most impoverished neighborhoods of Salvador. After completing the training, participants will be referred to fill open positions at Starbucks stores in Salvador. Any program graduates that do not receive an immediate job offer will have their registration and profile made available in Starbucks Brazil’s opportunity bank and at Senac Bahia.

Created in 1994, by artist Carlinhos Brown, the Pracatum Social Action Association, is a non-profit organization that conducts educational, cultural and community development programs at Candeal, in Salvador, Bahia. Pracatum seeks to strengthen the community through projects focused on the growth of its neighborhoods and professionalization of its residents. The activities promoted by Pracatum are divided into two main programs: Tá Rebocado - Community Development Program and Pracatum - Music, Education and Culture Program.

To further support green apron partners, Starbucks Brazil will also bring the &nbsp;<a href="https://historias.starbucks.com/br/press/2023/starbucks-brasil-promove-a-4a-edicao-do-projeto-eu-sou-em-celebracao-ao-dia-nacional-da-visibilidade-trans/">"I Am" project</a> to Bahia, which offers legal and emotional well-being support for transgender partners to amend their names and genders on their birth certificates. Since its launch in 2020, the project has transformed the lives of more than 100 people in Brazil, supporting partners in stores, corporate offices and other businesses operated by SouthRock in Brazil, as well as members of partner NGOs. The 2023 edition of the project marked a record number of partners registered from Brazilian states where Starbucks currently has a presence.

With the new store openings, Starbucks Brazil also brings several brand initiatives to support and give back to local communities. &nbsp;Initiatives include:

The relationship with Bahia expands beyond the shared love of good coffee. In early 2022, <a href="https://historias.starbucks.com/en-es/press/2022/the-starbucks-foundation-and-southrock-donate-to-brazil-flood-relief/">The Starbucks Foundation and SouthRock committed joint donations</a> to support immediate relief and recovery efforts on the ground following the intense and devastating rain, flooding and landslides in the state of Bahia. The funding designated to support communities across Bahia was distributed to World Central Kitchen and Gerando Falcões, in partnership with Brazil Foundation, to provide food, water, emergency shelter and other immediate support.

Additionally, as <a href="https://stories.starbucks.com/press/2022/the-starbucks-foundation-commits-to-uplift-one-million-women-and-girls-in-origin-communities-by-2030/">announced in 2022</a>, The Starbucks Foundation awarded an Origin Grant to the non-profit Water.org to support 20,000 people in the coffee communities in Bahia and Minas Gerais with access to improved household water and/or sanitation solutions. In addition, Water.org will develop and distribute water and sanitation awareness materials to 10,00 people with a special focus on women and girls.

Follow Starbucks Brasil on <a href="https://www.linkedin.com/company/starbucks-brasil-comã©rcio-de-cafã©s-ltda-/">LinkedIn</a>, <a href="https://www.instagram.com/starbucksbrasil/">Instagram</a>, <a href="https://www.facebook.com/StarbucksBrasil/">Facebook</a>, <a href="https://twitter.com/StarbucksBrasil">Twitter</a>,<a href="https://www.tiktok.com/@starbucksbrasil?_t=8VeMHH0GE4s&amp;_r=1"> TikTok</a>, and <a href="https://www.youtube.com/user/StarbucksBrasil">YouTube</a>.

Starbucks Arrives in Salvador, Bahia - Historias-en

Store opening reinforces the company’s commitment to job creation and growth in the Brazil market; Bahia is the ninth state in Brazil to welcome the Starbucks brand and marks the start of a northeastern expansion agenda. Sao Paulo – As part of its ongoing expansion strategy in the market, SouthRock – the licensed retail operator […]

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https://historias.starbucks.com/en-es/press/2023/starbucks-arrives-in-salvador-bahia/