Starbucks Enters a New Chapter of Growth in Brazil with Expansion to Fortaleza
Starbucks advances its purpose-driven growth in Brazil through expansion into new cities, continued growth in key markets like São Paulo and new formats, including at Beto Carrero World.
Starbucks, operated in Brazil by its licensed business partner ZAMP, today reinforced Brazil’s role as a strategic market for long-term growth in Latin America and the Caribbean, outlining plans to reach more customers and elevate the Starbucks Experience through thoughtful expansion and continued investment across the market.
Following a period focused on strengthening its foundation and reconnecting with customers, Starbucks is entering a new chapter of purpose-driven growth in Brazil, expanding into new cities, strengthening its presence in key existing markets and exploring new coffeehouse formats and experiences.
By the end of 2026, Starbucks expects to open approximately 10 new coffeehouses across São Paulo, Belo Horizonte and Fortaleza. The expansion will mark Starbucks first entry into Ceará and extend its presence into Brazil’s Northeast, bringing the Starbucks Experience to Fortaleza, one of the region’s leading tourism destinations, with plans for two coffeehouses at Fortaleza Airport and another location in the city center at Shopping Iguatemi Bosque.
Growing with Purpose
Starbucks growth in Brazil is guided by customer demand, cultural relevance and long-term operational excellence. Rather than growth for growth’s sake, the company is focused on expanding its presence thoughtfully while creating experiences that reflect how customers across Brazil enjoy coffee and connect with one another.
That strategy also includes exploring new coffeehouse formats and customer occasions. In 2027, Starbucks plans to open two coffeehouse locations at Beto Carrero World – including one in the park’s Cowboyland district – expanding the brand into one of Brazil’s leading entertainment destinations and creating new ways for customers to experience Starbucks beyond its traditional coffeehouse settings.
At the same time, Starbucks is beginning to bring its evolved coffeehouse experience to Brazil, with refreshed spaces designed to feel warmer and more welcoming while celebrating coffee craft, human connection and community.
“Our connection to Brazil is longstanding, rooted in the coffee we have proudly sourced here for decades and the relationships we’ve built with customers over the years. Together with ZAMP, we are building on that foundation through thoughtful, purpose-driven growth focused on creating the right coffeehouse experiences in the right places while continuing to invest in coffee and the connections we create in communities across Brazil,” said Ricardo Arias-Nath, Starbucks svp of Global Coffee & Tea and president of Latin America and the Caribbean.
A Starbucks Experience Built for Brazil
As Starbucks grows, the company continues to evolve its experience around Brazilian tastes, routines and coffee culture.
Recent innovations such as Cafézinho Brasileiro reflect this approach, drawing inspiration from Brazil’s deep coffee traditions while delivering an experience distinctly Starbucks. Longtime favorites including pão de queijo, Brigadeiro Frappuccino® Blended Beverage and Panettone, as well as locally developed beverage platforms such as Média Pingado, demonstrate how Starbucks continues to build stronger connections with Brazilian customers through products and experiences created with local relevance in mind.
This holiday season, Starbucks will continue that tradition with the arrival of its Holiday beverage lineup and the return of the beloved Panettone dessert, bringing familiar seasonal rituals to coffeehouses across the market.
“As we look to the future of Starbucks in Brazil, we’re listening to our customers and continuing to evolve the customer experience in ways that feel relevant to how Brazilians enjoy coffee and connect every day. We also remain grounded in what has always made Starbucks special: our passion for coffee, the connection our partners create and the welcoming coffeehouse experience customers know and love,” said Mariane Wiederkehr, Managing Director of Starbucks Brazil.
Together, the expansion into new markets, introduction of new formats and evolution of the coffeehouse experience reflect Starbucks long-term commitment to Brazil and its ambition to serve more customers while remaining grounded in the coffee, craft and connection at the heart of the brand.
