Starbucks expands its Greener Stores program in Latin America and Caribbean, advancing progress toward its resource positive goals. 12 markets in region obtain first-in-market Greener Store certifications. By the end of 2023 and going forward, Starbucks will build all new stores in LAC under the Greener Stores framework.

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Today, Starbucks announced the continued expansion of its Greener Stores program across Latin America and the Caribbean (LAC) with 52 new Greener Stores certified across 12 markets, including the region’s first drive-thru Greener Store in Mexico City.

This means 13 markets across LAC have certified Greener Stores – Argentina, Bahamas, Barbados, Colombia, Dominican Republic, El Salvador, Guatemala, Jamaica, Mexico, Peru, Puerto Rico, Uruguay, and <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-first-greener-store-in-latin-america-certified-in-chile/">Chile</a>, which had the region’s first certified Greener Store.

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“At Starbucks, we have always looked for ways to help protect our planet, and through our open-source Starbucks Greener Stores Framework, we have created a benchmark in environmentally responsible retail for design, construction and operation,” said Tom Ferguson, president, Latin America and the Caribbean at Starbucks. “With our new Greener Stores in the region, we are not only reducing our environmental impact, but also driving innovation at scale to ensure a sustainable future for all.”

Starbucks Greener Stores Framework, co-developed with the World Wildlife Fund, includes a set of 25 performance-based standards across environmental impact areas such as energy efficiency, water stewardship, and waste diversion. Each Greener Store has a different combination of sustainable features that help it receive its third-party verification. Some stores have obvious elements like solar panels or water recycling tanks. While others have less obvious features behind the counter like high efficiency appliances, low-emitting paint and sealants, recycling tampers, and energy efficient HVAC temperature systems.

By the end of 2023 and going forward, Starbucks will build all new stores in LAC under the Greener Stores framework. Globally, Starbucks has certified 3,508 Greener Stores across 20 markets, which sets the company well on its way to achieving its goal of 10,000 Greener Stores by 2025.

“With a company of Starbucks scale – any one action, no matter how small, has the potential for massive impact,” said Michael Kobori, Starbucks chief sustainability officer. “I’m so proud to see our Greener Stores Framework continue to scale for good globally. The program we have created will continue to move us closer towards our resource positive goals.”

LAC is similarly demonstrating its commitment to sustainability with Earth Month activations across the region focusing on building awareness on the little choices one can make to create big changes. On April 22, and while supplies last, participating stores are offering a reusable cup as a gift with purchase of any beverage, while others are offering a free beverage with a purchase of any reusable cup.

Starbucks Surpasses 50 Greener Stores in Latin America and the Caribbean - Historias-en

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Starbucks Surpasses 50 Greener Stores in Latin America and the Caribbean

Starbucks expands its Greener Stores program in Latin America and Caribbean, advancing progress toward its resource positive goals. 12 markets in region obtain first-in-market Greener Store certifications.

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https://historias.starbucks.com/en-es/stories/2023/starbucks-surpasses-50-greener-stores-in-latin-america-and-the-caribbean/

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Laxman Narasimhan hosts his first Annual Meeting of Shareholders

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On his fourth day as Starbucks chief executive officer, Laxman Narasimhan hosted the company’s 31st Annual Meeting of Shareholders virtually. Together with the Starbucks Board of Directors, leadership team and green apron partners (employees) from around the world, Narasimhan shared what he learned throughout his immersion journey, including what it means to wear the green apron. And, importantly, he also also shared how these immersion observations will shape the future of Starbucks.&nbsp;

New ceo shares vision for a ‘limitless’ Starbucks&nbsp;

Narasimhan shared his bold vision for the refounding of Starbucks, which he reiterated in a <a href="https://stories.starbucks.com/press/2023/laxman-letter-to-partners-with-gratitude-and-optimism/">letter shared directly with partners</a> to mark the occasion.&nbsp;

“We have limitless potential, but we need to address what limits us,” said Narasimhan. “Our performance is strong, but our health needs to be stronger. We strive to be a different kind of company, and that is unchanged. But we now operate in a different kind of world.”

Leaders define what limitless means to them&nbsp;

Throughout Narasimhan’s immersion, he worked closely with the leadership team to define the limitless opportunities ahead for Starbucks.&nbsp;&nbsp;

Starbucks leadership emphasized the importance of the company using its scale for good, being open-minded to new ways of doing business, continuing to innovate the partner experience and uplifting communities around the world.&nbsp;

Starbucks shared that with the reinvention plan underway comes a continued investment in partner wages and store operations, and leadership will continue to directly engage with retail partners for guidance. Narasimhan shared that to keep closely connected to the culture and customers, as well as the challenges and opportunities within retail stores, he plans to work in stores for a half day each month and expects his leadership team will stay closely connected to the frontline experience as well. “This is just the beginning,” he said.

Starbucks announced over $1 billion in investments in the overall partner experience. That's shown up with the introduction of new benefits and with increases in pay.

From the beginning, Starbucks has always believed the partner experience is foundational to the success of the company. This past fiscal year alone Starbucks invested more than $1 billion in wages and training, bringing the average hourly pay at Starbucks to nearly $17.50/hour nationally and with a range of $15-23/hour. Factoring in the value of Starbucks benefits – rated number one by Aon – that number can rise to up to $10 (making it nearly $27.50/hour), if our partners participate in all of our benefits. In addition, as a part of the reinvention plan, Starbucks recently completed the rollout of credit/debit tipping across all eligible stores, giving customers more ways to show their appreciation to partners.&nbsp;

Partner benefit enhancements mentioned in the last year include the renewal of the <a href="https://stories.starbucks.com/stories/2022/the-coveted-starbucks-coffee-master-black-aprons-return/" target="_blank" rel="noreferrer noopener">Coffee Masters program</a> and the <a href="https://coffeeexperiences.starbucks.com/" target="_blank" rel="noreferrer noopener">Origin Experience</a> to deepen partners’ connection to coffee.&nbsp;

Human connection remains core to Starbucks&nbsp;&nbsp;&nbsp;&nbsp;

In his letter today, Narasimhan wrote, “Through my immersion, Howard, the leadership team and I have spent a significant amount of time discussing the universal need for human connection – something Starbucks is uniquely positioned to deliver – in a world full of isolation, loneliness and social exclusion. Together, we have acknowledged the opportunity for a refounding of Starbucks – to nurture the limitless possibilities for our partners, our customers, our communities, our farmers, our earth, and our shareholders by prioritizing human connection over every cup of coffee."

Scenic view of sunrise over Hacienda Alsacia coffee farm

Laxman Narasimhan hosts his first Annual Meeting of Shareholders.

Top takeaways from Starbucks 2023 Annual Meeting of Shareholders

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Photos by Taylor Kelliher, Joshua Trujillo, Connor Surdi

Laxman Narasimhan took the helm of Starbucks as the <a href="https://stories.starbucks.com/press/2023/laxman-narasimhan-assumes-role-of-starbucks-chief-executive-officer/" target="_blank" rel="noreferrer noopener">new chief executive officer</a> on Monday, but before that, he spent almost six months being mentored by Howard Schultz, meeting with hundreds of partners (employees) around the world, earning his barista certification, and diving into the world of coffee. As Starbucks welcomes Narasimhan to his new role as ceo at today’s Annual Meeting of Shareholders, we take a look back at the people he has met across the company and around the world.&nbsp;

“It’s been a remarkable experience for me – from our origins, where we buy coffee from over a half a million farmers, through our roasting plans, our distribution centers, and into our stores,” Narasimhan said. “This immersion has been an incredible journey and a gift.”&nbsp;

Narasimhan was welcomed as incoming chief executive officer of Starbucks with a coffee tasting in the place where it all began – at <a href="https://stories.starbucks.com/stories/2015/store-tour-inside-1912-pike-place-seattle-usa/" target="_blank" rel="noreferrer noopener">Seattle’s Pike Place market store</a>. Soon after, he met&nbsp; Starbucks partners <a href="https://stories.starbucks.com/stories/2022/incoming-starbucks-ceo-meets-partners-at-open-forum-shares-personal-journey/" target="_blank" rel="noreferrer noopener">at his first open forum</a> on Sept. 8, 2022, three weeks before he officially joined the company Oct. 1. When Schultz, then interim chief executive officer, introduced Narasimhan to partners, he said that “the leader of Starbucks, the future of the company, must be steeped in humility and must have an innate understanding of humanity.”&nbsp;&nbsp;

Schultz said as he got to know Narasimhan, he said he was stuck by his experience and leadership qualities. “I know we're going to be in great hands and I can promise you he is going to make us a better company.”&nbsp;

Listening and learning&nbsp;

Narasimhan worked with Schultz to create a unique immersion to learn about the Starbucks culture and the business.&nbsp;

“This time with Howard in stores, in the roasting plants, with partners, with investors, with customers – it's an incredible opportunity for me to be learning from one of the best entrepreneurs in the world,” Narasimhan said.&nbsp;

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Narasimhan began immersion as incoming ceo by earning his barista certification with four weeks of in-store training and visits to more than 30 stores around the world – working the drive-thru window, learning the point-of-sale system and perfecting the topping of a Pumpkin Spice Latte.&nbsp;&nbsp;

“I thought it was very important for me to put myself in the shoes of the partners and really understand what they do and how they do it,” Narasimhan said. “There were things I learned through experience in all of this. It taught me a lot.”&nbsp;&nbsp;

Alli Mendoza, a barista in Houston, was one of the partners who trained Narasimhan on the espresso bar. “People ask me what it’s like to train the ceo, like ‘Really, how was it?’” Mendoza said. “He loved interacting with people, he loves laughing and making people laugh. He just wants to learn and be a ceo who’s there for us.”&nbsp;

Coffee &amp; connection&nbsp;

In his visits to Starbucks stores, Narasimhan sat down with store managers, district managers and regional directors for their input and guidance. He said, “One piece of advice I hope to really live by was actually a question I was asked by a terrific store manager: ‘Did you earn your green apron today?’ It really got me reflective and thinking about how I could end each day in the future with that question, and hope that most days, the answer would be ‘yes.’”&nbsp;

The world of coffee&nbsp;

Narasimhan experienced the journey of Starbucks coffee from the first 10 feet to the last, starting from the fields where coffee is grown (such as Hacienda Alsacia above), to roasting plants in the United States and Europe, and Starbucks stores in London, Amsterdam, Japan, and the United States. Along the way, Narasimhan sipped countless cups of coffee. His favorite? Coffee from Guatemala.&nbsp;

Embracing innovation&nbsp;

Whether it’s hand-delivering a new cold foam blender to baristas in Seattle or testing out the virtual reality training for the new Clover Vertica™ in Minneapolis, Narasimhan has taken a hands-on approach to <a href="https://stories.starbucks.com/stories/2022/recipe-for-reinvention-starbucks-unveils-innovations-for-better-customer-barista-experiences/" target="_blank" rel="noreferrer noopener">new technologies to help create a better store experience</a> for partners and customers.&nbsp;&nbsp;

Celebrating with partners is one of the best part parts of the ceo job at Starbucks. In November, he attended his first <a href="https://historias.starbucks.com/en-es/press/2022/starbucks-green-apron-partners-showcase-their-coffee-craft-and-skill-at-the-latin-america-and-caribbean-barista-championship/" target="_blank" rel="noreferrer noopener">Barista Championship</a> at Hacienda Alsacia recognizing Starbucks coffee craft and expertise. In December, Narasimhan traveled to Arizona State University to honor the 850 Starbucks partners in the Fall 2022 graduating class who earned bachelor’s degrees through Arizona State University with the <a href="https://www.starbucks.com/careers/working-at-starbucks/education/" target="_blank" rel="noreferrer noopener">Starbucks College Achievement Plan</a>. In February, he spent time with partners in the Milan Roastery for the debut of <a href="https://stories.starbucks.com/starbucks-oleato-olive-oil-meets-coffee" target="_blank" rel="noreferrer noopener">Starbucks Oleato</a> beverages.&nbsp;

“On a very personal level, I’m going to be very connected to our partners and to our customers in the experience that we deliver – human connection,” Narasimhan said. 

Annual Meeting of Shareholders

Narasimhan led his first Starbucks Annual Meeting of Shareholders, in Seattle, on March 23, joined by board chair Mellody Hobson (right) and the Starbucks senior leadership team, including Zabrina Jenkins (left) and AJ Jones II (second from left). &nbsp;

“These past six months have enabled me to listen, to learn, and to think about what the future of Starbucks looks like and what we need to do to get there,” Narasimhan said. “As the new ceo&nbsp;of Starbucks, I am confident that I know our business and our people well, but I will continue to learn and I'm excited to continue earning my green apron every day.”&nbsp;

As Starbucks welcomes Narasimhan to his new role as ceo at the Starbucks Annual Meeting of Shareholders, we take a look back at the people he has met across the company and around the world.

Laxman Narasimhan’s immersive training – from Starbucks barista to ceo

Photos: Laxman Narasimhan’s immersive training – from Starbucks barista to ceo

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At the Costa Rica Farmer Support Center, Starbucks research and development agronomist Sara Bogantes is fighting for the future of coffee

On a recent morning at Hacienda Alsacia, <a href="https://stories.starbucks.com/stories/2018/starbucks-farm-research-and-innovation/" target="_blank" rel="noreferrer noopener">Starbucks coffee and research farm in Costa Rica</a>, agronomist Sara Bogantes walks through the outdoor plant nursery, studying the rows of coffee plants at various stages of growth – from three months old and just sprouting to three years old and about to burst into first harvest.&nbsp;&nbsp;

To help cultivate and develop the next generation of coffee plants. To find those hybrids and varietals that have the elusive combination of good taste, high productivity and natural resistance to disease and climate change. And every day, with science, to fight for the future of coffee.&nbsp;&nbsp;

“I’m a fourth-generation coffee farmer, coffee is in my blood,” Bogantes says. “I love the connection with the farmers, but at the same time, I love making this connection through new tools, new varieties, new solutions.”&nbsp;

Bogantes works at the Costa Rica Farmer Support Center, one of <a href="https://stories.starbucks.com/press/2018/starbucks-farmer-support-centers/" target="_blank" rel="noreferrer noopener">10 that Starbucks has opened around the world</a>. There, she manages the “core collection” – 617 different coffee hybrids and varietals, available for free to any coffee farmer through the Starbucks open-source agronomy program.&nbsp;&nbsp;

Currently, about 3 million coffee seeds per year are distributed from the core collection to farmers in Peru, Colombia, Mexico, Guatemala and Costa Rica – whether they sell to Starbucks or not.&nbsp;&nbsp;

About 230 hybrids in the core collection are being newly evaluated. Bogantes is part of a research and development team trying to help find the strongest and best among them.&nbsp;&nbsp;

They send leaf clippings for analysis to a laboratory in Sweden, to get early genetic clues about which are more resistant to coffee rust and anthracnose, fungal diseases that kill coffee plants. They run tests to see how the plants process and absorb nutrients, physically examine root systems and leaf structures, and taste early samples from those producing coffee cherries.&nbsp;&nbsp;

After the team identifies those that show the most promise, Bogantes works with labs on making micro-cuttings and tissue cultures, techniques which can speed up propagation and distribution. Stronger plants in the ground, faster, means more income for farmers.&nbsp;&nbsp;

She also works closely with Carlos Mario Rodriguez, Starbucks head of global research and development, as part of the overall Farmer Support Center mission to directly train farmers and set up model farms based on <a href="https://stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee/">C.A.F.E. practices</a> around ethical sourcing and sustainability, where all this knowledge can be practically disseminated, and farmers can see for themselves how to create optimal conditions on their own farms.&nbsp;&nbsp;

“She's very good with teaching farmers, guiding them, because of the experience that she has,” Rodriguez says. “Having a young woman supporting and interacting with farmers is very important, and also is encouraging many young people to just keep working in coffee.”&nbsp;&nbsp;

Bogantes, 35, grew up on her family’s coffee farm in nearby San Isidro de Alajuela. She was deeply impacted when an epidemic of coffee rust, in 2014, killed off almost all her family’s coffee trees. She was in the U.S. at the time, working at an internship, when she received the urgent phone call.&nbsp;&nbsp;

“I remember the weather was very cloudy. The day was so dark. It’s raining, cold,” she says, recalling the day she arrived back home. “And when I went to the coffee plantation, I remember looking at all the coffee trees, completely destroyed.&nbsp;&nbsp;

“You need to control your emotions because your parents are completely destroyed, and you need to give them support. You are feeling completely destroyed too, inside, but you need to be optimistic because you need to be the person to be the light.”&nbsp;&nbsp;

That, and a similar moment several years later in Puerto Rico, after she saw how Hurricanes Maria and Irma almost wiped out the country’s coffee industry, have underscored for Bogantes the urgency of researching and finding solutions. It’s been a theme her entire life, from her early internships in Brazil and the U.S. to her more recent work with nonprofits like World Coffee Research and TechnoServe. She joined Starbucks two years ago.&nbsp;&nbsp;

“Nothing makes me feel happier than seeing the faces of the coffee producers smile, transmitting hope and supporting them in believing that there is a future in coffee,” Bogantes says. “I feel like I’m living my dreams, but if we want to ensure coffee for the next 50 years, we don’t have that much time. This is my challenge right now.”&nbsp;&nbsp;

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Meet the women leading in coffee around the globe

From coffee farms to coffee stores, and lots of points in between, we're spotlighting 12 women at Starbucks who are crucial to the coffee business – baristas, store managers, business directors, agronomists, roasters, leaders in sustainability and ethical sourcing, and more.&nbsp;&nbsp;&nbsp;

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At the Costa Rica Farmer Support Center, Starbucks research and development agronomist Sara Bogantes is fighting for the future of coffee.

On International Women's Day, Starbucks celebrates the women leading the way in the coffee business

On International Women’s Day, Starbucks celebrates the women leading the way in the coffee business

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Today, Starbucks hosted its 30th&nbsp;annual meeting of shareholders virtually. Mellody Hobson, Starbucks Board of Directors chair, joined Kevin Johnson, president and chief executive officer, for opening remarks following today’s news that Johnson made the personal decision to retire from Starbucks after 13 years of service.

Following opening remarks, Johnson, joined by several members of the leadership team and green apron partners (employees) from around the world, went on to outline Starbucks continued investments and aspirations for people and the planet, and the company’s optimism for a future rooted in humanity, fueled by innovation, and architected by green apron partners.

Here are the important things to know about today’s Annual Meeting of Shareholders:

Starbucks announces leadership transition

Earlier today,&nbsp;<a href="https://stories.starbucks.com/press/2022/starbucks-announces-leadership-transition/">Starbucks announced that Kevin Johnson intends to retire</a>&nbsp;after a 13-year tenure at the company, including the last five years as ceo. Johnson will transition from his current role effective April 4, 2022 and will continue to serve as a Starbucks partner and special consultant to the company and Board of Directors through September. To ensure seamless stewardship of the company until a permanent successor is named, the Board has appointed Howard Schultz as interim chief executive officer, effective April 4, 2022.

Building on the rich heritage of the company, Johnson established the People Positive, Planet Positive and Profit Positive framework that seeks to create a better world for Starbucks partners, farmers, customers and the communities it serves. He expanded the company’s reach through the Global Coffee Alliance with Nestlé, which now operates in nearly 80 markets, and established and executed the Growth at Scale agenda that significantly increased shareholder value.

Helping customers and partners divert waste from the landfill

Starbucks has spent the last few years testing, learning, and preparing to scale initiatives that help protect the planet as the company looks to a resource positive future. With a focus on waste reduction, Starbucks announced customers will be able to use their own personal reusable cup for every Starbucks visit in the U.S. and Canada – including in-store, in the drive-thru and via mobile order and pay – by the end of 2023. This is a big deal because currently, personal reusable cups are only accepted in-store. By 2025, Starbucks wants to create a cultural movement towards reusables by giving customers easy access to either a personal or a Starbucks-provided reusable cup for every visit.

And because Starbucks knows that putting items in the correct bin has a huge impact on diverting waste from the landfill, the company has also launched a waste and recycling app, developed by partners to navigate the ins-and-outs of recycling guidelines for their local store. Across Starbucks stores in the United States and Canada, there are over 440 unique ways to recycle, and previous to the app’s launch, over 8,000 of our stores were already doing some form of recycling. Learn more&nbsp;<a href="https://stories.starbucks.com/stories/2022/starbucks-innovates-tests-and-learns-from-store-partners-to-achieve-waste-goals/">here</a>.

Recharge yourself and your car at Starbucks

Currently, Starbucks company-operated stores in the U.S. are powered with 100% renewable energy, and now we get to help power our customers cars with renewable energy. Beginning this summer, Volvo electric vehicle chargers, powered by ChargePoint, will be available at up to 15 Starbucks stores along a 1,350-mile route from the Colorado Rockies to the Starbucks Support Center (headquarters) in Seattle. We know infrastructure is the primary reason customers hesitate or decide not to purchase an electric vehicle. By providing charging infrastructure customers can count on, we are hoping to remove that barrier with the added benefit of being able to order your favorite Starbucks beverage while you wait.&nbsp;&nbsp;

Supporting communities around the world and being a People Positive company

Starbucks is committed to being People Positive – a bold aspiration to enhance the well-being of one billion people who connect with Starbucks by 2030 – rooted in opportunity, inclusion, and community. Starbucks, in partnership with The Starbucks Foundation, has committed to a series of announcements to support the People Positive aspiration and strengthen communities around the world, including:

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&nbsp;1,000 Starbucks Community Stores by 2030

As part of the company’s goal to enhance the well-being of all who connect with Starbucks the company plans to open or dedicate 1,000 Starbucks Community Stores by 2030, building on the 150 already open around the globe. These stores seek to uplift communities by offering locally relevant programs and experiences that directly impact the neighborhoods they serve. Starbucks community stores deliver economic opportunity through local hiring and artist collaborations, working with diverse contractors, and creating spaces for people to come together or support local veterans and military families.

A more inclusive and accessible Starbucks Experience

Announced&nbsp;<a href="https://stories.starbucks.com/press/2022/starbucks-paves-way-for-more-inclusive-and-accessible-experiences-in-stores-around-the-world/">earlier this week,</a>&nbsp;Starbucks has committed to implementing physical and digital experiences that meet an elevated standards of accessibility by 2030. These new standards will offer customers more ways to communicate (visually, audibly and tactically) and provide more tools to navigate physical store environments. To advance these standards, Starbucks is testing technology solutions in select store locations including speech-to-text technology that provides a visual display for partners and customers placing or picking up an order, as well as new in-store order boards that update customers when their order is ready.

These efforts build on other accessibility offerings, including free&nbsp;<a href="https://stories.starbucks.com/stories/2021/starbucks-offers-aira-creating-accessible-experience-for-blind-and-low-vision-customers/">Aira</a>&nbsp;service for blind or low-vision customers, large-print and Braille menus at all stores in the U.S. and Canada, and the 11 Signing Stores that Starbucks operates globally, where baristas can connect to customers who are deaf or hard of hearing through sign language.

Introducing: Starbucks Clover Vertica Brewer

Starbucks has spent more than 50 years on a journey to perfect coffee and Starbucks is continuing its mission to innovate around coffee equipment and brewing. Starbucks will continue raising the bar on coffee by introducing our new proprietary single cup, on-demand brewer, Clover Vertica™, which reimagines the brewed coffee experience for partners (baristas) and customers by delivering a single cup of freshly brewed coffee with exquisite, beautifully pronounced flavors –&nbsp; in less than 30 seconds. The Clover Vertica™&nbsp;brewer started rolling out this calendar year.

Top things to know about Starbucks 2022 shareholders meeting - Historias-en

Top things to know about Starbucks 2022 shareholders meeting

Today, Starbucks hosted its 30th&nbsp;annual meeting of shareholders virtually. Mellody Hobson, Starbucks Board of Directors chair, joined Kevin Johnson, president and chief executive officer, for opening remarks following today’s news that Johnson made the personal decision to retire from Starbucks after 13 years of service. Following opening remarks, Johnson, joined by several members of the […]

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https://historias.starbucks.com/en-es/stories/2022/top-things-to-know-about-starbucks-2022-shareholders-meeting/

It can be hard to find the right words to convey the experience of 2021 – another year largely shaped by the COVID-19 pandemic that was full of peaks, valleys and just the day-to-day stresses of the unknown. Things we’d hoped would be normal again by now are still challenging.&nbsp;

But even within that, there were – and are – still so many beautiful moments when we truly see the humanity of the world and what happens when we come together.

Around the world, our partners (employees) once again stepped up for each other, their communities and their customers. They gave back, brought joy and worked hard, knowing that comfort can sometimes be found in a cup and that the ritual of a trip to Starbucks can provide even a little bit of normalcy in a world that can be so unpredictable.

For Starbucks, 2021 also marked our 50th anniversary. From our beginning back in 1971 as a small coffee, tea and spice shop in Seattle’s Pike Place Market to today, we are looking forward to our next 50 – bringing people together over coffee, and helping create a better future for our planet and everyone on it.&nbsp;

While it can be hard to find the words to hold all that, sometimes photos can, so today we’re looking back at some of our favorite images from 2021. Reminding us of the powerful moments we have been able to share. And most importantly, inspiring all of us to keep going forward with hope and optimism for what is yet to come.

Our stores are in neighborhoods and towns around the world and our partners represent, support and celebrate those communities. We span a beautiful spectrum, and we honor our diversity. From <a href="https://stories.starbucks.com/stories/aapi-heritage-month/">Asian American and Pacific Islander Heritage Month</a> to <a href="https://stories.starbucks.com/stories/pride-heritage-month/">Pride Month</a>, <a href="https://stories.starbucks.com/stories/2021/black-history-month-starbucks-partners-share-what-inspires-them-to-keep-going/">Black History Month</a>, <a href="https://stories.starbucks.com/stories/2021/starbucks-celebrates-latinx-heritage-month/">Latinx Heritage Month</a>, <a href="https://stories.starbucks.com/stories/2021/in-disability-pride-month-starbucks-partners-share-their-stories-and-how-others-can-be-better-allies/">Disability Pride Month</a>, <a href="https://stories.starbucks.com/stories/2021/celebrating-american-indian-and-alaska-native-heritage-month/">American Indian and Alaska Native Heritage Month</a> and more, we featured partners and their stories of identity, culture and tradition.

Visit our <a href="https://www.instagram.com/starbucks.stories/" target="_blank" rel="noreferrer noopener">Instagram</a> to see more stories from our Heritage Month series.

50th anniversary

In 1971, a small coffee, tea and spice shop opened near Seattle’s Pike Place Market with a name out of Moby Dick and an alluring siren as a logo.

In 2021, while we celebrated our 50th anniversary, it was a great time to unbox some of the historic and <a href="https://archive.starbucks.com/" target="_blank" rel="noreferrer noopener">archival items</a> that had been gathered and stored at Starbucks headquarters in Seattle – spanning the history of the company.

We found original menus, bags of coffee and tea, our first-ever holiday cup, tokens for free coffee and even unopened bottles of <a href="https://archive.starbucks.com/record/mazagran" target="_blank" rel="noreferrer noopener">Mazagran</a> – a carbonated coffee beverage launched in 1994 that lasted only a brief time but developed a dedicated following.

Store dedicated to the Navajo Nation

Like so many across the world, the Navajo Nation was ravaged by the pandemic. In the early days of COVID-19, Starbucks store manager <a href="https://stories.starbucks.com/stories/2020/coming-home-store-manager-brings-covid-19-supplies-to-navajo-nation/">Ty Barbone worked to make sure essential supplies were reaching people in his community</a>. But Barbone wasn’t done. He&nbsp; reached out to Starbucks leadership and became the spark behind the new Indigenous Partner Network – one of 12 partner-led networks across the U.S.

Barbone’s store on the edge of the Navajo Nation in Gallup, New Mexico was remodeled and reopened as Starbucks 22nd Community Store, dedicated to the Navajo Nation and indigenous people.&nbsp;Each Community Store hires local partners, works with local artists and contractors, and teams up with nonprofits, with the goal of becoming a hub of community activity.

In November the store was dedicated in a community ceremony, with dancers from nearby Zuni Pueblo performing a traditional Deer Dance to honor the new gathering space. A hand painted mural by Navajo artist Daniel Josley is a centerpiece of the store, celebrating his heritage.

Stepping up, helping out

Even in the midst of the pandemic, Starbucks partners didn’t sit idly by in 2021. As always, they were getting involved in community efforts around the globe. We continued our work with Feeding America® to address the growing need for food assistance, and partners gave their time in food banks to <a href="https://stories.starbucks.com/stories/2021/starbucks-grants-support-equitable-access-to-food/">to help get food to those in need</a>. They also volunteered in homeless shelters and with many other organizations that offer help to those in need.

With grants from The Starbucks Foundation, <a href="https://stories.starbucks.com/asia/stories/2021/starbucks-celebrates-world-water-day/">our partners worked to bring clean, safe drinking water</a> and handwashing stations to communities in Cambodia, India, Indonesia, Mexico, the Philippines, Thailand and Vietnam.

Expanding support for farmers and the planet

Coffee farmer Walquíria Peixoto Correa holds the coffee she saved for her own family after the conclusion of harvest on her family farm in Guaranésia, Brazil.

In 2021, <a href="https://stories.starbucks.com/press/2021/starbucks-opens-farmer-support-center-in-brazil-for-coffee-growing/">Starbucks opened our first farmer support center in Brazil,</a> our 10th globally, offering resources to farmers like Walquíria. Located in Varginha, Minas Gerais state, the new Farmer Support Center provides open-source agronomy and training on ethical sourcing practices to farmers, regardless of whether or not they sell to Starbucks.

A coffee farming community in the hills near Turrialba, Costa Rica. Costa Rica is home to Hacienda Alsacia, the only Starbucks-owned farm in the world.

The heartbeat of Starbucks

Our partners are truly the heartbeat of Starbucks. Even during this pandemic, they bring joy, care and connection to our customers and each other every day.

In 2021, we were able to feature some of our partners and their real-life stories in everything from <a href="https://stories.starbucks.com/stories/2021/meet-gigi-barista-musician-and-star-of-starbucks-new-tv-spot/">ads celebrating our 50th anniversary</a> to storytelling about what these amazing humans are able to accomplish, including those who work hard to earn their bachelor’s degree through the Starbucks College Achievement Plan.

As always, we are in love with coffee, including the way it comes to life in our cups.

A looping GIF shows milk cascading through a cup of Starbucks Cold Brew, photographed with a macro lens.

Working with local artists

Through the Starbucks Art Program, we have the privilege of working with talented local artists to create original pieces for our stores and offices around the world. In 2021, the team worked with many artists including longtime contributors Jen Ament and Marisol Ortega, here working on new pieces in their studios.

Using our skills to help speed vaccine delivery

Starbucks partners tested out the flow of mock vaccine stations, including pretending to deliver vaccines, at the company’s Tryer Center.&nbsp;

Starbucks serves 100 million customers a week in 30,000 stores around the world. You could say we have lots of experience moving people through spaces.

In January <a href="https://stories.starbucks.com/stories/2021/offering-to-serve-starbucks-joins-effort-to-help-speed-covid-19-vaccination-delivery/">Starbucks teamed up with the State of Washington</a> and other companies to help find efficient ways to move people through COVID-19 vaccination sites. Mock stations were set up in the Tryer innovation lab in our Seattle headquarters, and tests were conducted on how to move people through the vaccination process. The information was shared with the Washington State Vaccine Command and Coordination Center and implemented at early mass-vaccination sites in Washington State.

Taking flight for the holidays

In early December, Starbucks teamed up with longtime partner, Alaska Airlines, to offer a unique BOGO flight deal. On Dec. 7, a custom-painted Alaska plane decorated with Starbucks holiday cups lifted off from Seattle Tacoma International Airport en route to Chicago. A large prop cup, part of a photoshoot, seemed to walk past the airplane on the tarmac before takeoff.

As the curtains close on 2021, one thing is clear: The year was made so much better because of the people. Our partners and the wonderful customers that visit our stores all coming together to lift humanity and leave us all inspired. As we’ve always known, it truly is about so much more than coffee.

We're looking back at 2021 with images that remind us of the powerful and uplifting moments we have been able to share amidst another year of upheaval.

Starbucks 2021: The year in pictures

https://historias.starbucks.com/en-es/stories/2021/starbucks-2021-the-year-in-pictures/

As Starbucks turns 50, Michelle Burns, who leads coffee at Starbucks, and her team are working to ensure the best outcomes for coffee farmers and the land it’s grown on.

Michelle Burns remembers vividly the trip she took to Colombia in 2018. As the sun broke through the clouds, she trekked into a rugged mountain region in Caldas, one of the country’s main coffee-producing regions – a two-and-a-half-hour ascent up through steep terrain, then down into a valley. There, she and her group were greeted by about 15 local farmers, mostly young people who’d returned home and recently started coffee farming after decades of armed conflicts in the area had subsided.

“They shared their stories with us,” recalls Burns, now Starbucks <a href="https://stories.starbucks.com/leadership/michelle-burns/" target="_blank" rel="noreferrer noopener">executive vice president of Global Coffee, Tea and Cocoa</a>, “stories about conflict and all the challenges that happened in Colombia, stories of moving away after losing family members who were in coffee farming.

“They’d come back to reclaim that land. And we asked them, ‘What can we do to help?’”

The moment – and her subsequent takeaway: “the incredible possibility to positively impact the lives and support the next generation of farmers” – led to the Starbucks Colombia Initiative, called “Granos de Esperanza” (grains of hope), a kind of real-time agricultural and economic innovation lab.

Today, 100 local farmers in Nariño, Colombia are learning the latest climate education, soil and fertilizer analysis techniques and coffee cultivation and business practices. They’re applying innovations gained at Hacienda Alsacia, the Starbucks research farm in Costa Rica. And they’re incorporating new technologies like eco-pulpers that use less water in the coffee-production process.

The moment also widened Burns’ perspective on the bean-to-cup journey and drove home the importance and urgency of making sure that Starbucks is committed to doing the work and making the investments to ensure a sustainable future of coffee for all, especially for those who grow it and the land they work on. 

To that end, Starbucks has opened <a href="https://stories.starbucks.com/press/2021/starbucks-opens-farmer-support-center-in-brazil-for-coffee-growing/" target="_blank" rel="noreferrer noopener">10 coffee farmer support centers</a> around the globe, the latest in Brazil; committed to provide 100 million healthy coffee trees to coffee farmers by 2025; provided access to low-interest loans to coffee farmers in regions where traditional banks are not an option; and piloted programs in Guatemala to help coffee-farming families diversify their income streams.

A commitment to take less and give more to the planet

Starbucks has also <a href="https://stories.starbucks.com/stories/2021/starbucks-announces-coffee-specific-environmental-goals/#:~:text=In%202020%20Starbucks%20committed%20to,50%25%2C%20both%20by%202030." target="_blank" rel="noreferrer noopener">set goals</a> to achieve carbon-neutral green coffee and conserve water usage in green coffee processing by 50 percent, both by 2030.

“That is bold,” Burns says. “The effort that needs to happen on methodology and technology and bringing all the pieces together, it’s somewhat uncharted territory. We’re very ambitiously out there, not yet having all the answers, but trying to find the solutions.”

Specifically, Starbucks is focusing on reducing its carbon and water footprints at “the first ten feet” – starting on the farms – and reducing greenhouse gas emissions by equipping farmers with precision agronomy tools, promoting and distributing climate-resistant tree varietals and protecting and restoring at-risk forests in key coffee landscapes.

As part of its water conservation strategy, Starbucks is investing in ecological wet mills that can save up to 80 percent of water in coffee processing. To date, Starbucks has helped install 12,000 such new mills around the world.

“You think about the magnitude of water scarcity around the globe. Are there potential ways to innovate and identify and use equipment that is better for the environment? There are over 200,000 wet mills currently in our supply chain. We’ve only scratched the surface on scaling this technology.

“I am seeing the possibilities, and I get excited about the overall positive impact we can have. I feel the best knowing we’ll never hold this as our own. We’re working with others in the industry, so this work is in service to the entire coffee sector – and hopefully beyond, into the broader agricultural industry – because we’re committed to build on open sources of sharing.”

Burns still has the large handmade red ceramic mug that a fellow partner (employee) gifted her 26 years ago, her first at Starbucks. When it’s cradled in her hands, she feels familiarity and friendship, comfort and warmth. Like so many others who have a coffee ritual, this mug is part of hers.

These days, when she drinks coffee out of this mug, she’s reminded of the need to slow down and savor the moment.

For 50 years, coffee has been the core of Starbucks, and Burns always comes back to that, especially as a highly visible leader during intensely complex times – a climate crisis, crop diseases like coffee rust, a highly charged political landscape, an aging farmer population, supply chain disruptions due to the ongoing COVID-19 crisis, labor and staffing shortages.

“It is important to stay true to the heart and the mission of our company, and the love for coffee, and your experience with it.

“I believe that by honoring our heritage, staying true to where and why we started as a company – strongly rooted in our mission and values, with an aspiration to make sure that in the end, we're giving more than we're taking – then we can really go after the biggest, boldest aspirations.”

That thinking led Starbucks to develop one of the coffee industry’s first ethical sourcing standards, <a href="https://stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee/" target="_blank" rel="noreferrer noopener">Coffee and Farmer Equity (C.A.F.E.) Practices</a>, a verification program that allows Starbucks to ensure it gets high-quality, ethically sourced coffee while also gaining insights into the challenges faced by farmers and supply chain operations in the more than 30 different coffee-producing countries around the world – and then to share that knowledge back.

C.A.F.E. Practices measures more than 200 criteria – as scored by an independent third-party auditor – in the categories of economic transparency, environmental leadership, social responsibility and quality. Starbucks pays premiums above commercial market price to help ensure coffee farmer profitability, and also financially rewards supply chains that reach the highest performance levels.

That commitment to stay rooted in Starbucks mission and values continues to drive Burns in her work – especially as a woman leading in the coffee industry – whether it’s planet-first initiatives, farmer support or increasing awareness among customers of the entire coffee-making process.

“You just think about the magnitude,” Burns says. “How many hands actually touch the coffee along the way, how many miles are there from a field to one of our stores? It’s incredible… That has to be integrated into all the ways we work, think and act. We work in support of 400,000 farmers, just like we work in support of 400,000 partners.”

Given that Starbucks buys about 800 million pounds of coffee every year, or about 5 percent of the world’s coffee, Burns says, “the potential to positively impact the lives and livelihoods of farmers and their communities is tremendous.

“People have watched us working hard to do the right things, find solutions and take great care of farmers and their communities, for decades. They grant us an amount of trust and opportunity to help lead the discussion around ensuring a sustainable future of coffee for all. That is a privilege as well as a responsibility, but it's so important that we follow through. “When I think about that challenge, and I look at what is required, and the journey ahead, my sense is, we must. We must be brave, and we must lead, and set out aspirations that are bold to take the path that can create a better future for those that grow coffee and their families, and to ensure that the beauty and art and ritual that's coffee remains in all of our cultures, for decades and decades to come.”

Smiling woman in flowered shirt holding mug that says "Colombia"

As Starbucks turns 50, Michelle Burns, who leads coffee at Starbucks, and her team are working to ensure the best outcomes for coffee farmers and the land it’s grown on.

Working to create a more sustainable future of coffee for all

https://historias.starbucks.com/en-es/stories/2021/working-to-create-a-more-sustainable-future-of-coffee-for-all-2/

In 2020 Starbucks committed to a resource-positive future, formalizing environmental goals to cut its carbon, water, and waste footprints by half.

As a progression against those goals, the company commits to Carbon Neutral Green Coffee and to conserve water usage in green coffee processing by 50%, both by 2030.

Starbucks has a bold aspiration to be a <a href="https://stories.starbucks.com/stories/2020/starbucks-announces-multi-decade-aspiration-to-become-resource-positive/">resource positive</a> company, to take less and give more to the planet in every aspect of its business – including coffee. Starbucks purchases coffee from more than 400,000 farmers in 30 countries around the world and is committed to a sustainable future for coffee.

To protect the resiliency of this supply chain, the people that make it possible, and the planet we all share, Starbucks set goals to achieve carbon neutral green coffee and conserve water usage in green coffee processing by 50% by 2030.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

“As we celebrate 50 years of Starbucks, we are looking ahead at ways we can reimagine the future and continue to inspire and nurture the human spirit,” said Michelle Burns, svp of Global Coffee, Tea and Cocoa at Starbucks. “For farmers and their communities, we know it is critical we work together to address the challenges they face associated with climate change which are making it increasingly difficult to grow high-quality coffee. By reducing carbon emissions and conserving water, we can help farmers be more productive while we are also contributing to a better planet and bringing coffee to customers in a sustainable way."

Accelerating Sustainable Coffee

From the beginning, Starbucks has been a leader in <a href="https://stories.starbucks.com/press/2019/building-a-sustainable-future-for-coffee-together/">sourcing coffee responsibly</a>.

These coffee-specific environmental goals are an extension of work underway with C.A.F.E. (coffee and farmer equity) Practices. Evidence shows that farmers participating in the program have higher productivity than the country averages. which has helped Starbucks create a long-term supply of high-quality coffee while positively impacting the lives of coffee farmers and their communities.

Now, in support of the company’s path to a Planet Positive future, Starbucks is focusing on its carbon and water footprints at Origin – or what Starbucks refers to as “the first ten feet” (farm to port).

With this focus on on-farm activities and land use change, Starbucks is addressing its largest source of greenhouse gas (GHG) emissions in coffee before the rest of the coffee value chain (like transportation, roasting, or packaging).

“A strong model for corporate climate leadership; Starbucks has developed clear and ambitious targets that prioritize sustainability from farmer to customer,” said Dr. M. Sanjayan, CEO, Conservation International. “Just as significantly, they are backing these commitments with immediate actions to reduce their footprint and invest in nature. I encourage other companies to follow a similar path. &nbsp;It’s good for business, good for people, and essential for our climate.”&nbsp;

Carbon Neutral Green Coffee

Starbucks will work to meet its 2030 target of carbon neutral green coffee, reducing greenhouse gas (GHG) emissions in coffee at Origin then compensating for any remaining emissions, by deploying three primary strategies:

Through Starbucks Farmer Support Centers and a new soil scanning mobile app, the company is helping farmers understand the specific nutrients and fertilizer needed to increase farm productivity. In fact, more than 11,500 soil and foliar samples have been collected to date. With these custom, farm-specific solutions, farmers can target and decrease fertilizer use – which helps to decrease carbon emissions on their farms – and increase farm productivity.

With Starbucks open-source agronomy approach, the company shares research, seeds, and seedlings with farmers all around the world, helping farmers to adapt to climate change. These climate-resistant varietals are rust-resistant and enable farmers to grow more coffee on the same amount of land, which then helps to reduce overall carbon emissions.

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