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Over the three-day competition, Peruvian partner, Sebastián and 11 other baristas from around the world will showcase their coffee passion, expertise and craft through a variety of skills and knowledge-based competitions. The event will take place during the Starbucks Leadership Experience conference with more than 14,000 partners (employees) from the United States and Canada in attendance to watch the first-ever Starbucks Global Barista Champion be crowned.
The visit coincides with ambitious new plans to expand Starbucks presence and elevate coffee experiences across one of the fastest-growing markets in the world.