Starbucks launches Starbucks® Rewards, its loyalty program, in Costa Rica

San José, Costa Rica - Starbucks – operated by Premium Restaurants of America in Costa Rica – today announced the introduction of Starbucks® Rewards, available starting February 3rd, 2025. This innovative loyalty program will enable Costa Rican customers to earn Stars for every eligible purchase at any Starbucks location within the market. These Stars can be redeemed for free beverages. This initiative builds on the brand’s commitment to elevate the digital customer experience, both  in the market and across the region.

Additionally, users will have the option to place mobile orders in advance and customize their drinks through the Starbucks® Costa Rica app, available in the iOS and Android app stores. This international feature is already available in various markets and now allows users in Costa Rica to enjoy the same seamless and personalized experience as Starbucks customers worldwide.

"The launch of Starbucks Rewards is a milestone in our market, as it will allow us to connect even more with our customers by personalizing their experience in an accessible and quick way, leveraging digital innovation to enhance convenience and engagement," said María José Gutiérrez, Chief of Marketing for Starbucks Costa Rica.

Exclusive Benefits and Enhanced Connectivity

All Starbucks® Rewards members will earn Stars from the day they join the loyalty program, bringing immediate value to Costa Rican customers. Members can earn one (1) Star for every 550 colones spent in-store and redeem them for benefits such as their favorite drink. Customers will also enjoy personalized benefits such as special promotions, priority access to new products, and exclusive events.

Starbucks® Rewards offers two tiers: The Green level will have benefits such as a free beverage for every 150 Stars accumulated, a complimentary birthday drink and a free Americano coffee with the purchase of whole bean coffee, among others. By accumulating 200 Stars, users are upgraded to the Gold level, and will receive Green level benefits along with additional perks such as the second bean option for free, complimentary refills of Starbucks® coffee of the day, and if customers pay with their pre-paid Starbucks Card, they will get double stars for each transaction.

To join Starbucks® Rewards customers simply need to download the Starbucks® Costa Rica app, available on the App Store and Google Play. Through the app, they can register and start earning Stars from their first purchase, in the app or in-store.