Starbucks x Peanuts Collaboration is All About Spreading Love Across LAC
Starbucks and Peanuts™ invite you to celebrate the simple joys of love, friendship, gratitude, and kindness. Through exclusive merchandise, a delicious new beverage, and meaningful community activations, this collaboration is all about spreading happiness—one sip, one smile, and one kind act at a time.
Starting March 25, customers across Latin America and the Caribbean (LAC) can enjoy the limited-edition Peanuts x Starbucks collection, discover special perks through Starbucks Rewards, and sip on the all-new Joe Kind Snoopy Oatmilk Chocolate & Caramel Frappuccino®, a treat designed to celebrate the power of kindness and connection.
Meet Joe Kind Snoopy
This extraordinary partnership with Peanuts™ introduces Joe Kind Snoopy, a heartwarming Snoopy persona available exclusively at Starbucks. Inspired by the belief that even the smallest acts of goodwill can create a lasting impact, Joe Kind Snoopy’s mission is simple: to encourage connection, inspire generosity, and remind us all that kindness is best when shared.
Joe Kind Snoopy embodies the essence of this campaign, appearing across custom-designed merchandise, digital activations, and social content—spreading joy and inviting everyone to take part in acts of kindness.
A Frappuccino® to Share and Smile
Inspired by Joe Kind Snoopy’s warm and giving spirit, the Joe Kind Snoopy Oatmilk Chocolate & Caramel Frappuccino® is a creamy, delightful blend of oatmilk, rich chocolate, and smooth caramel, bringing a mix of joy to every sip. Whether enjoyed with friends, family, or as a special treat for yourself, this beverage is a reminder that kindness can be as simple as sharing something sweet.
Take Joy Wherever You Go
This collaboration introduces custom-made, exclusive Peanuts™ illustrations, designed specifically for Starbucks. These unique designs blend the timeless charm of Peanuts characters with Starbucks signature style, bringing to life the emotions of love, gratitude, friendship, and joy.
The collection features mugs, tumblers, and lifestyle accessories, making it easy to carry happiness wherever you go.
Starbucks Rewards & Digital Experiences
In markets where Starbucks Rewards is available, Starbucks Rewards members and digital customers will have access to exclusive offers and experiences designed to celebrate kindness and connection.
Check your Starbucks Rewards app and local social media pages for specific offers and promotions available.
Acts of Kindness in Our Stores & Communities
As part of the Global Month of Good, selected Starbucks stores will host special pop-up activations to inspire kindness and bring communities together.
The Starbucks x Peanuts collaboration launches on March 25, available for a limited time in select Latin America and Caribbean markets. Be sure to visit your local Starbucks to experience the joy, share the kindness, and take part in the celebration.
Join us in celebrating kindness—one sip, one smile, and one act of gratitude at a time.
