Starbucks® Rewards Arrives in Colombia: A New Way to Enjoy and Be Rewarded for Your Starbucks Experience
With every cup of coffee, there’s now even more to enjoy. Starbucks is proud to bring its Starbucks® Rewards loyalty program to the Colombian market –inviting customers to discover a new way of being appreciated, recognized, and rewarded with every visit. Whether it’s a morning tinto, and afternoon break, or a favorite pastry, Starbucks® Rewards turns everyday moments into meaningful benefits.
Starbucks Colombia, operated locally by Alsea— the leading restaurant operator in Latin America and Europe — announces that starting today, customers can now enjoy even more benefits with the arrival of Starbucks® Rewards. This loyalty program is designed to offer exclusive perks tailored to customers preferences and to elevate the Starbucks Experience in Colombia.
“We are confident that Starbucks® Rewards will be the best way to elevate our customers’ experiences in Colombia,” said Soledad Fantuzzi, Marketing Manager for Starbucks at Alsea South America. “This loyalty program will allow us to understand, connect with, and reward our most loyal customers in an innovative way, based on their preferences and tastes.”
The launch of Starbucks® Rewards in Colombia reinforces the brand’s commitment to creating unique, personalized, and memorable experiences for every customer.
To celebrate the program’s launch, all customers who register for Starbucks® Rewards will receive a complimentary tall beverage during the first month of the program in Colombia.
How to Join Starbucks® Rewards
Joining Starbucks® Rewards is easy:
- Download the Starbucks Colombia App from the Apple App Store or Google Play Store
- Register using your email
- Activate your account from your email
That’s it! Start earning Stars by showing your App at checkout.
Every time a Starbucks® Rewards member makes a purchase, they’ll earn Stars (2,000 COP equals 1 Star) by scanning their account at the time of payment. Members start at the Green Level and, once they reach 100 Stars, they’ll be upgraded to the Gold Level and enjoy even more exclusive benefits.
What are the benefits for Starbucks® Rewards members?
Green Level:
- Free refill of Brewed Coffee or Tea
- Free Tall Birthday Drink (300ml)
- Green Reward: Free Tall Drink at 50 Stars
- Exclusive pre-sales
Gold Level:
- All Green Level benefits
- Gold Reward: Free drink in any size or a selected bakery item (Multigrain or Butter Croissant, or Cheese Stick) every 50 Stars
Starbucks Colombia is proud to bring this innovation to the market and reward its most loyal customers as the brand continues to grow across the market. Today, Starbucks operates more than 70 stores in Bogotá, Medellín, Cali, Barranquilla, Cartagena, and Bucaramanga.
