The Joy of the Holiday Season Arrives at Starbucks® with New Seasonal Flavors and Experiences
Starbucks welcomes the season in Latin America and the Caribbean with the Panettone family, a new beverage line inspired by the beloved holiday tradition, alongside limited-edition merchandise and festive moments designed to spark connection.
Beginning November 3, Starbucks will welcome the holiday season across Latin America and the Caribbean markets with a limited-time menu featuring new and returning seasonal flavors, including the debut of the Panettone family – a new beverage platform inspired by the beloved holiday tradition – along with festive décor, music and experiences designed to bring people together. This season, Starbucks coffeehouses will once again offer a welcoming place for customers to discover seasonal favorites, connect with their coffee ritual and celebrate in ways that feel meaningful to them.
Among this year’s highlights are beverages inspired by Panettone, one of the most recognizable flavors of year-end celebrations across several markets in the region, including Peru, Brazil, Argentina, Chile, Colombia and Ecuador. Traditionally associated with moments of gathering and celebration, its sweet and comforting flavor profile inspired four new Starbucks beverages, perfect to enjoy hot or cold: Panettone Latte, Iced Panettone Latte, Panettone Chocolate Frappuccino® Blended Beverage and Iced Matcha Latte with Panettone Cold Foam.
Also returning this season are two flavors that have already become Starbucks seasonal favorites: Caramel Brûlée Latte, made with espresso, steamed milk and Caramel Brûlée sauce, topped with whipped cream and crunchy caramel topping, and Cranberry White Mocha beverages, featuring a blend of creamy white chocolate and cranberry notes. Both platforms will be available in a variety of formats: Caramel Brûlée Latte, Iced Caramel Brûlée Latte and Caramel Brûlée Frappuccino® Blended Beverage, as well as Cranberry White Mocha Latte, Iced Cranberry White Mocha Latte and Cranberry White Mocha Frappuccino® Blended Beverage.
“There is something special about the moment when we begin to recognize the first signs of the season: a flavor that returns, a beverage we want to share or a gathering that becomes a tradition. This year, we wanted to capture that feeling through flavors that are familiar to our customers across Latin America and the Caribbean, while introducing new ways to enjoy them. We want every visit to Starbucks to become one of those small moments that signals that a special time of year is about to begin,” said David Chiang, General Manager, director of Geographical Licensee, and Marketing, Product and Digital Latin America and Caribbean.
Flavors That Inspire the Season
The Starbucks portfolio also includes four whole-bean coffee options created for enjoying these seasonal flavors across different moments and rituals at home:
- Starbucks® Christmas Blend: combines aged Sumatra coffee with dark-roasted beans from Guatemala, Colombia and Asia/Pacific, featuring notes of spiced chocolate and spruce tips.
- Starbucks® Christmas Blend Espresso Roast: a dark roast featuring aged Sumatra, sun-dried East African beans and Costa Rican coffee, with notes of sugar plum and smoked vanilla.
- Starbucks® Decaf Christmas Blend: a post-roast blend of aged Sumatra beans with dark-roasted coffees from Asia/Pacific, Guatemala and Colombia, featuring notes of herbs, baking spices and a rich chocolate finish.
- Starbucks® Christmas Blonde: combines coffees from Asia/Pacific and East Africa, offering crips acidity and smooth flavors, with notes of spiced orange and fig compote, woody aromas and a touch of seasonal spice.
The new limited-time merchandise collection complements the seasonal offering with metallic finishes inspired by classic symbols of the season, including gifts, decorated trees and stars. Among the most special pieces is the exclusive launch of the Starbucks® Bearista Cold Glass Cup with a holiday hat, designed to bring a festive touch to one of the most recognizable and beloved Starbucks formats.
The celebration will continue throughout the season with special experiences in Starbucks coffeehouses across the region. These will include Red Cup Day on November 4, one of the most anticipated seasonal rituals. Customers and Starbucks fans can also follow Starbucks social media channels in their markets to learn more about upcoming experiences and activities throughout the season.
