Starbucks Mexico and Pro Mujer Partner on International Women’s Day to Cultivate the Well-being of Mexican Coffee Farmers

From March 6, Starbucks Mexico will launch a special-edition reusable cup to commemorate the “Sirenas del Campo (Sirens of the Countryside)”, women coffee farmers across Mexico.

● As part of the initiative, medical units will be strategically deployed to coffee-growing regions across the market to provide health services to women coffee farmers and their families.

Mexico City - The dedication of women coffee farmers in Mexico is unparalleled and their commitment to growing high-quality coffee comes through in the unique flavor and aroma of every bean. In recognition of International Women's Day, Starbucks Mexico will launch a special-edition coffee-themed reusable cup that celebrates the “Sirenas del Campo” and underscores the brand’s commitment to their well-being by donating profits from sales of the reusable cup on March 6 and 7.

Available from March 6th and until supplies last, the commemorative cup can be obtained for an additional 20 Mexican pesos with the purchase of a Grande or Venti beverage*. Proceeds from sales of the cup – which also promotes the consumption of reusable products – combined with an additional contribution from Starbucks Mexico, will be used to bring mobile medical units to the rural areas where Mexican coffee farmers reside.

With the aim of contributing to narrowing the gender gap in healthcare, Starbucks Mexico, through Pro Mujer Mexico, the Alsea Foundation and its allies, will facilitate access to medical services for women coffee farmers and their families. This initiative will offer general medicine and dentistry consultations, ultrasound studies, human papillomavirus (HPV) vaccines and preventive treatments for reproductive diseases.

“There is still a long way to go to achieve universal access to health services in Mexico, and that requires us, society as a whole, to undertake initiatives that help mitigate the different gender gaps, such as universal access to health services. This is why, at Starbucks, we support this cause through a reusable cup that symbolizes our admiration, respect and desire to support the ‘Sirenas del Campo,” said Bibiana Rosique, marketing director of Starbucks Mexico.

Starbucks will continue to promote actions in favor of women in Mexico, especially those engaged in the coffee value chain. An example of this commitment is that last year, in commemoration of International Women's Day, The Starbucks Foundation and Save The Children launched an economic empowerment program for indigenous women in the Mexican state of Puebla.

This program, called “The Power That Is in Me”, provided economic opportunities for 1,500 women in the coffee-growing communities of Puebla through financial and digital literacy skills, entrepreneurship training, and support for women-owned businesses.

For International Women’s Day 2024, Starbucks Mexico is committed to addressing healthcare needs, recognizing it as another crucial aspect in rural areas. With these and more actions, the brand seeks to contribute to narrowing the gender gap that affects women, inviting people who enjoy the Starbucks Experience, inside and outside the stores, to join these initiatives and amplify the positive impact.

*Note: The International Women’s Day reusable cup offer does not apply to the purchase of coffee of the day or bottled drinks.