Starbucks Mexico Launches a New Edition of “Todos Sembramos Café” to Help Strengthen the Future of Coffee-Growing Communities
Running May 25–July 5, the 2026 campaign aims to donate more than 800,000 rust-resistant coffee plants across Chiapas, Puebla, and Veracruz. Over the past 12 years, the initiative has delivered more than 6.4 million coffee plants to coffee-growing communities in Mexico.
Mexico City, Mexico – Starbucks Mexico, operated by Alsea, today announced the launch of the 12th edition of “Todos Sembramos Café,” an initiative that this year aims to donate more than 800,000 rust-resistant coffee plants across Chiapas, Puebla and Veracruz, while continuing to strengthen resilience and long-term future of coffee-growing communities in Mexico.
Since its launch in 2014, the program has contributed more than 6.4 million plants to coffee-growing regions across the market and has benefited more than 20,000 producers.
“Twelve years ago, ‘Todos Sembramos Café’ was born as a response to the challenges facing coffee-growing communities. Today, the initiative continues evolving to help strengthen the future of coffee through innovation, collaboration and long-term support to Mexican communities behind every cup” said Sarai Jiménez, director of brand building and reputation at Starbucks Mexico.
This year, 60% of the donated plants will be coffee varieties developed by Starbucks – including San Isidro and Victoria – recognized for their productivity and adaptability to evolving climate conditions. This reflects the program’s continued evolution toward long-term agricultural solutions that support the resilience of coffee-growing communities.
An Initiative That Has Evolved Alongside Mexico’s Coffee Sector
Over the years, ”Todos Sembramos Café” has evolved beyond coffee plant donations. Through the Starbucks Farmer Support Center in San Cristóbal de las Casas, Chiapas, the company’s agronomists work alongside coffee-growing communities to share knowledge, technical assistance and sustainable farming practices that help improve coffee quality and strengthen long-term resilience.
Today, up to 90% of the coffee used by Starbucks Mexico in its espresso beverages is sourced from Mexico, a relationship that directly connects the brand to the development and sustainability of the market’s coffee-growing regions.
The impact of the program is also reflected in stories like that of Edilbertha Noriega, a coffee grower from the mountains of Veracruz, who participates in the initiative alongside her family.
“I inherited this land from my parents, who, like me, worked it their entire lives. Now I share it with my husband and children, who are learning to care for it as they did. Since the Starbucks Farmer Support Center approached us and included us in ‘Todos Sembramos Café,’ our harvest has improved significantly, and the support we receive helps ensure we are not left empty-handed if a pest outbreak occurs,” she said.
How to Participate: Purpose-Driven Products Supporting Agricultural Renewal
From May 25 to July 5, customers can support this 2026 edition through participating product purchases and direct donations in Starbucks coffeehouses across Mexico and through Starbucks® Rewards. Sales will help support the delivery of coffee plants to coffee-growing communities across Mexico.
Participating products include Starbucks® Discovery Series mugs in 2‑ounce and 14‑ounce formats, as well as half‑pound bags of Starbucks® whole bean coffees, including Starbucks® Single‑Origin Mexico Chiapas, Starbucks® Pike Place® Roast, Starbucks® Caffè Verona®, Starbucks® Espresso Roast, Starbucks® Sumatra, Starbucks® Kenya, and Starbucks® Colombia.
Through this new edition of “Todos Sembramos Café”, Starbucks Mexico continues supporting coffee-growing communities and helping strengthen a more resilient future for coffee in Mexico.
