Starbucks South Cone collects more than 1,200 gifts for the community to celebrate holiday magic
- Starbucks invited its customers to bring a gift to its stores in Argentina, Chile, and Uruguay to share Holiday joy and benefit local nonprofit organizations.
- The Community Leaders, a program that strengthens the relationship between Starbucks South Cone partners (employees) and the community surrounding each store, delivered gifts for babies, girls, boys, seniors, and animals in each market.
South Cone - The season that celebrates being together and moments of joy with loved ones concluded with more than 1,200 gifts delivered by Starbucks South Cone to 60 nonprofit organizations across Argentina, Chile, and Uruguay, thanks to a community support campaign driven by Starbucks South Cone partners (employees) and customers.
The initiative, which was focused on sharing magic and special moments with the community, invited Starbucks customers in the Southern Cone to donate gifts to different nonprofit organizations. To incentivize customer support, Starbucks offered a free Tall-size Coffee of the Day to everyone who participated in this initiative, which took place in the first weeks of December 2022.
After gathering more than 1,200 gifts, the Starbucks Community Leaders made the official delivery to the organizations supported.
“At Starbucks we are thrilled with the results we saw while continuing collaborating with the communities where we operate. We want to thank our partners and customers for their support of this important holiday campaign. Sharing smiles and good moments is part of our daily job to keep giving back to the community,” said Soledad Fantuzzi, marketing manager at Starbucks Southern Cone.
Starbucks Southern Cone maintains its commitment to the neighborhoods it serves and is planning programs and campaigns for 2023 that will strengthen the community’s participation, aspiring to share new experiences and support different NGOs aligned with the brand.