- As part of the brand’s 20th anniversary in Mexico and to honor Earth Month, volunteering actions this year will focus on environmental causes.
- During April, more than 35 volunteer activities will be carried out across the market.
- Nearly 1,400 partners (employees) and customers to join community service projects across over 60 cities in Mexico.
Mexico City – During the month ofApril, Starbucks Mexico will celebrate Earth Month as well as the company’s annual Global Month of Good, an initiative that brings together non-profit organizations, partners (employees) and customers in volunteering activities to create a positive impact in the communities where the brand has presence. This year, Starbucks Mexico will focus efforts on environmental causes, including cleaning forests, rivers and beaches; reforesting ecosystems; and conserving species.
All across Mexico, at least one partner (employee) and one customer will come together to represent a store in 35 clean-up efforts that will happen in more than 60 cities across the market. This year, nearly 1,400 people will join over 26,000 volunteers (partners and customers) who have supported more than 2,800 causes in Mexico since 2011.
As the company commemorates its 20th anniversary in the market, Starbucks Mexico partners and customers will join in environmental projects that include cleaning shorelines in Cancún, Mérida, Campeche and Veracruz; participating in reforestation efforts in Metepec in the State of Mexico, Desierto de los Leones, Chapultepec Parks and the chinampas (floating gardens) in Xochimilco, in Mexico City; and cleaning up the Pitillal River in Puerto Vallarta, Madero Park in Hermosillo, as well as Río de la Silla, and the Toltecas and Pipo Parks in Monterrey. Other activities include baby turtle releases in Acapulco and Los Cabos.
More than 10 institutions and organizations across the market will join the volunteer projects, such as "Ríos Limpios" (in support of reforestation in Xochimilco), the "Asociación Giro 180 degrees AC" (in cleaning beaches in Cancún) and “El Tocuz” (in support of reforestation of the Bancal in Morelia), among others.
Global Month of Good
For the past 11 years, Starbucks has celebrated its Global Month of Good in April, encouraging partners (employees), around the world to strengthen their local communities – in big and small ways. Starbucks Mexico has supported a range of organizations in past years, including visiting the Telethon’s Children’s Rehabilitation Institute (CRIT) and orphanages; preparing basic pantry baskets for food banks such as Bancos de Alimentos de México, delivering food and coffee to frontline health workers, during the COVID-19 pandemic, or to first responders serving people affected by Hurricane Delta.
“We appreciate the passion and dedication of our partners (employees) who have volunteered to make an impact, serve others and give back to our communities. Over the years, more than 350,000 volunteers have participated in more than 10,000 community projects across the globe, contributing nearly to 1.5 million hours of service in the communities where we operate,” said Desirée León, sustainability leader at Starbucks Mexico.
Supporting communities through service is a significant part of how Starbucks makes a greater impact and change at scale. By empowering partners (employees) and customers to be part of and create change in their neighborhoods, the company enables ripples of impact across the world that strengthen communities. As the brand celebrates 20 years in Mexico this year, it remains committed to continue growing and expanding its positive impact.
Community members wishing to join the Starbucks Mexico’s Global Month of Good activities can go to their favorite Starbucks store, ask about the planned activities, and register to participate in their activity of choice.