Starbucks Debuts Protein Cold Foam Beverages and Sport-inspired Merchandise across Latin America and Caribbean
Part of the Starbucks “Fans of Your Passion” campaign, the launch celebrates the rituals, conversations, and connections where coffee and sport come together—fueling the moments that unite fans across the region.
This summer, Starbucks introduces “Fans of Your Passion,” a campaign that celebrates the moments, rituals, and conversations that bring people together around sport. Through this campaign, Starbucks brings forward a new lineup of Protein Cold Foam beverages and season-inspired merchandise available across Latin America and the Caribbean (LAC), inviting fans to fuel their enthusiasm and celebrate every moment together.
At the heart of the campaign, the initiative celebrates local pride, brought to life through seasonal expressions that invite customers to showcase their passion – for sport, for coffee, and for life.
“At Starbucks, we strive to create a welcoming Third Place where customers can gather, connect, and share meaningful moments over coffee. With ‘Fans of Your Passion,’ we celebrate the emotions, rituals and conversations that surround sport, alongside our beverage innovation, including our new Protein Cold Foam platform, and a collection of seasonal merchandise designed to enhance the experience and celebrate what our customers love,” said Mariana Flores Rios, group manager, Product & Marketing, Starbucks Latin America and the Caribbean
Level Up Your Day
As part of this experience, Protein Cold Foam is a smooth and creamy topping that adds protein to customers’ favorite cold beverages. It is available across options such as Frappuccino® Blended Beverages, Cold Brew, Iced Matcha, and Iced Vanilla Latte, allowing customers to personalize their drinks with flavors including mocha, strawberry, vanilla, matcha, and chocolate.
Designed to fit a variety of occasions and delivering approximately 15 extra grams* of protein per Grande, Starbucks Protein Cold Foam offers a simple way to add value, flavor, and velvety texture to everyday moments. Whether during a quick break or as part of a daily routine, it enhances the experience and elevates everyday orders.
Passion is Shared Everywhere
Starbucks brings this spirit to life through a merchandise collection that celebrates the connection between fans and customers around a shared enthusiasm for sport that resonates across LAC. The assortment includes a limited-edition Bearista mug, reusable cold cups featuring heat-transfer graphics, a stainless-steel tumbler and customizable stickers, inviting customers to make each beverage an extension of their passion.
Across LAC, Starbucks will also introduce limited-edition cup sleeves. Featuring bold design elements and a space for personalization, the sleeves invite customers to celebrate the excitement of the moment while sharing conversations and rituals that bring communities together.
The new beverage lineup and seasonal collection will be available for a limited time at participating Starbucks coffeehouses. Availability may vary by market and participating coffeehouses.
Through this initiative, the brand continues to strengthen its role as a Third Place where people can gather, share, and connect around their interests, reinforcing its identity as the community coffeehouse where every shared moment is better over a Starbucks beverage.
*Starbucks Cold foam delivers 15–18 grams of extra protein depending on the flavor. Cold foam beverages deliver 19–26 grams of protein depending on the drink.
