Starbucks Mexico and New Era® come together to celebrate coffee and self-expression
This spring, Starbucks invites customers in Mexico to express their unique style with an exclusive collection created in collaboration with international street and lifestyle brand New Era.
Starbucks® Mexico, operated by Alsea, and New Era® have partnered for the first time to launch a limited-edition collection that brings together the worlds of coffee and streetwear culture.
The collaboration draws inspiration from how generations integrate daily rituals into their personal style, elevating coffee from a beverage to an expression of identity.
“In Mexico, we’ve seen how people make Starbucks part of their daily rituals in ways that feel personal and expressive. Collaborating with an iconic streetwear brand such as New Era® brings together style and the Starbucks Experience in a way that feels natural, relevant and true to how people live, share, and shape their identity,” said Diego Recalde, Marketing Director of Starbucks Alsea.
This launch celebrates the power of coffee, community, and creativity. It is part of a broader conversation where limited-edition pieces become a way for people to connect, share and express what matters to them.
The perfect blend of coffee and streetwear
The collection features four pieces that bring together iconic Starbucks elements with New Era®’s signature style. Two caps, in black and white, reinterpret the brand’s siren through a bold, modern aesthetic. A cap-shaped keychain transforms this silhouette into a collectible piece, while a crossbody bag offers a versatile, everyday accessory designed for movement and style.
Fans will be able to enjoy the collection starting April 13 in select Starbucks Mexico coffeehouses, while supplies last. Terms and conditions here.
