Starbucks Casts a Glow: Abracadabra Frappuccino® Blended Beverage and Halloween Cups that Light Up the Night
One-week-only launch brings a colorful sip and glowing merch collection made for Halloween magic.
From October 27 to November 2, Starbucks is turning Halloween nights brighter with the launch of the Abracadabra Frappuccino® Blended Beverage – a spooky-sweet swirl of matcha and strawberry – along with a glow-in-the-dark merchandise collection made to shine on social feeds as much as in real life.
The Abracadabra Frappuccino® Blended Beverage brings a playful twist to the season, blending a creamy Matcha Frappuccino® base with a swirl of vibrant strawberry sauce, topped with a dollop of whipped cream and a crunchy layer of chocolate cookie crumble. Every sip offers a magical mix of fruity sweetness and cookie crunch – perfect for the Halloween mood.
Starbucks™ Halloween merch collection features limited-edition tumblers, mugs and accessories with glowing details, mystical illustrations and textured finishes designed to stand out both day and night.
“Halloween is a time for joy, fun and surprise – and this beverage was created to capture that spirit. Inspired by the sense of wonder that magic brings, the Abracadabra Frappuccino® Blended Beverage combines bright shades of green, red and black to evoke the mystery and excitement often associated with a magician’s toolkit. It’s a playful creation, designed to surprise and delight our customers,” said Cristian Paredes Costa, senior manager, Brand & Product, Starbucks Latin America & Caribbean.
Initially conceived by Colombian partners, the Abracadabra Frappuccino® blended beverage also highlights the creativity and passion of Starbucks baristas in the region. Their talent and innovation are at the heart of bringing seasonal moments to life, underscoring Starbucks commitment to creating meaningful opportunities for partners to shape the brand experience.
Across the region, customers will also enjoy special offers and activations designed to bring the Halloween magic to life. Starbucks invites customers to share their spooky season moments with #TasteTheSpell.
