- Starbucks® Rewards is the loyalty program that rewards frequent Starbucks customers for choosing Starbucks stores and products.
- Through its “Stars for Everyone” program, Starbucks® Rewards members will now be able to pay and earn Stars without the need to reload a Starbucks Card.
- Customers will be able to pay with cash or bank cards and get one Star for every $20 pesos of purchase.
- Customers will also have the option to keep their current payment method, where they get one Star for every $10 pesos of purchase when using a physical or virtual Starbucks Card.
Mexico City - As part of its commitment to elevate the digital customer experience, Starbucks Mexico – managed by licensed business operator Alsea – today announced an update to its Starbucks® Rewards platform, diversifying payment methods and learning into technology so that program members continue to receive benefits including free food and beverages.
Starbucks® Rewards is the company’s loyalty program developed to enhance its digital relationships with its customers, rewarding them in a more personalized and convenient way. Starbucks® Rewards is a purchase-based program, offering members Stars based on the amount they spend on eligible purchases. Once a customer has created an account, they can scan their Starbucks Mexico Rewards App and earn Stars toward free items.
Previously, the only way to earn and accumulate Stars required a physical or digital Starbucks Card, which had to be reloaded with credit in order to make a purchase at any of the 780+ Starbucks stores in Mexico. With the launch of the “Stars for Everyone” program, new and existing Starbucks® Rewards members will be able to use different payment methods – including cash and bank cards – to earn and accumulate Stars, without the need to pre-load a Starbucks Card.
Under the current scheme, members who pay with a Starbucks Card can earn one (1) Star for every $10 pesos spent in-store and Starbucks Mexico Rewards App and redeem them for benefits such as their favorite drink or meal. Through the “Stars for Everyone” introduction, payments made with cash and/or bank cards without reloading will earn one (1) Star for every $20 spent.
Starbucks® Rewards offer two tiers: Green and Gold. The Green level will have advantages including gifting a complimentary drink the month of a customer’s birthday, refilling Coffee of the Day free of charge, and enjoying exclusive promotions and events. By accumulating 200 stars, customers are upgraded to a Gold level, and will receive Green level benefits as well as other exclusive benefits such as a Gold level welcome bakery item, a free Starbucks beverage or bakery item for every 100 Stars accumulated, 15 stars on each anniversary and a digital gold card.
"At Starbucks we are constantly looking for new ways to thank and appreciate the trust and loyalty that our customers show us every day. The integration of these new payment methods represents an amplified opportunity for both new and returning customers to continue accumulating benefits when purchasing and enjoying their favorite foods and beverages," said Bibiana Rosique, Marketing Director at Starbucks Mexico.
Ways to start or continue earning Stars:
To earn Stars and have them credited to the customer's associated account, in-store purchases must be made through the Starbucks® Rewards app, either by scanning the code or swiping a Starbucks Card before paying.
Customers interested in registering for the Starbucks® Rewards program to start earning and accumulating Stars can do so by logging on to https://rewards.starbucks.mx/ or by downloading the Starbucks Mexico app.