For the ninth consecutive year, Starbucks South Cone joins the worldwide coffee celebration and reaffirms its commitment to sustainability.
A story of coffee farms and sustainable practices will be told through an interactive art installation displayed across select Starbucks stores in Argentina, Chile and Uruguay.
When purchasing a reusable cup or bringing in a personal cup to Starbucks stores on International Coffee Day (October 1), customers can receive a free coffee of the day in Argentina, Chile and Uruguay.
Santiago, Chile - One of the most anticipated days for coffee lovers is International Coffee Day – a celebration of the magic and origin that each enjoyed cup of coffee represents. On October 1, Starbucks South Cone celebrates International Coffee Day by showcasing the process of coffee’s development through an interactive artistic installation that will be displayed at select stores across Chile, Argentina and Uruguay.
The installation will be available in 12 stores: five in Argentina (Nordelta, Malabia, Alto Avellanda, Viamonte, and Abasto), five in Chile (Rosario Norte, La Reina, Bandera, Patio Bellavista and Estación Central) and two in Uruguay (Arocena and Punta del Este). Each store will feature a unique mural and showcase a different coffee development stage, accompanied by a QR link that invites visitors to immerse themselves in Starbucks coffee culture and learn about the brand's sustainable practices and commitments. This activation will also include a GIF that joins the 12 murals and the stages of growth of a coffee plant together at a fast speed.
"This International Coffee Day initiative, staged across our three South Cone markets, brings us joy because we believe that it is extremely important to understand the growth stages of coffee and Starbucks sustainable practices – from bean to cup – to enhance our community’s appreciation of coffee," said Claudia Aburto, director of Starbucks South Cone. "Through this fun, interactive artwork, we seek to offer new store experiences for our customers and underscore Starbucks ambition to ensure a sustainable future of coffee for all," added Aburto.
To continue the celebration of International Coffee Day, Starbucks customers in Argentina, Chile and Uruguay who purchase a reusable cup or bring in their own cup on October 1 will receive a free coffee of the day. Additionally, all Starbucks Rewards members in Chile and Argentina who use their reusable cup will receive 5 bonus stars.
“We’ve observed that there is an increasing number of coffee lovers and feel that this special occasion – a day to honor coffee and promote its sustainable future – should be celebrated in a big way. That is why we are pairing this artistic experience with a reusable cup promotion across all of our stores in South Cone. We encourage customers to join us in celebrating coffee and protecting the planet we share,” said Soledad Fantuzzi, Starbucks Marketing Manager for South Cone.
Starbucks sustainability initiatives include its Coffee and Farmer Equity (C.A.F.E.) Practices program, which was launched in 2004 in collaboration with Conservation International. C.A.F.E. Practices is a verification program that measures farms against economic, social and environmental criteria, all designed to promote transparent, profitable and sustainable coffee growing practices while also protecting the well-being of coffee farmers and workers their families and their communities.
Starbucks is also committed to reducing its environmental impact with its open-source Greener Store Framework, designed to accelerate the transformation of retail towards lower-impact stores that achieve reductions in carbon emissions, water usage and landfill waste. Starbucks certified its first Greener Store in Latin America and the Caribbean (LAC) in Santiago, Chile, earlier this year, and aspires to build all new stores in LAC under the Greener Stores framework by the end of 2023.
Additionally, as part of Starbucks commitment to become a resource-positive company and reimagine its menu to meet customers’ preferences and fit their lifestyles, Starbucks South Cone stores are now offering a selection of dairy alternative options – including oat, soya, almond, and coconut – for no extra charge.
Through our unwavering commitment to excellence and our mission and values, we uniquely bring the Starbucks Experience to life, for every customer in every cup. To share our experience, please visit us in our stores or through our website Starbucks Stories & News Latin America.