The brand is also bringing back customer favorites, including the Starbucks®Hazelnut Caramel and Starbucks®Merry Strawberry Mocha beverage families, plus giftable items.
São Paulo – Starbucks Brazil today announces its special holiday menu, now available in all the stores across the market. In this campaign, customers will be able to enjoy the new beverage Starbucks® Holiday Cinnamon and the return of the Starbucks® Hazelnut Caramel and Starbucks® Merry Strawberry Mocha beverage families. In a celebratory mood, all Starbucks Brazil stores have adopted the colors of the season, with themed decorations and swapping the traditional green aprons for festive red ones.
"One of Starbucks pillars is connection and this holiday season we want to celebrate by promoting unity between people. Nothing says the most magical time of the year is here quite like a Starbucks red cup, as well as our extensive menu of seasonal favorites, full of treats to be shared and gifted to those we love," said Sedenir Junior, Marketing Manager at Starbucks Brazil.
As part of the Holiday menu, Starbucks Brazil welcomes back two special whole bean coffees, Starbucks® Christmas Blend and Starbucks® Christmas Blonde Roast, as well as new options that will hit stores in the coming weeks, such as the brand's long-awaited Panettones and other delicious surprises. Reusable cups and tumblers in special editions for the season, which are great gift options, will also be available in stores.
As another way to celebrate this moment with loved ones, Starbucks Brazil launched this year a new feature in the Starbucks Brazil App – an e-gifting store where customers can send gifts to whomever they want. The card is rechargeable and can be used for the purchase of beverages, food, whole bean coffee, mugs, cups and tumblers sold by the brand.
As part of the Starbucks Rewards program, with every R$2.50 spent, customers will earn a star to collect and exchange items from the store. Orders can be made through the Starbucks Brazil App, where it is also possible to customize beverages, and customers can also swap stars for products from the Holiday menu.
The Starbucks Brazil seasonal holiday menu:
Starbucks® Holiday Cinnamon – This is what joy tastes like. A favorite for the holidays. Savor the delicious taste of cinnamon and nutmeg notes. This innovative festive beverage combines espresso, steamed milk, and everyone's favorite flavor: cinnamon dolce. Topped with whipped cream and a dash of nutmeg for a special touch. Available in hot, iced, and Frappuccino® versions. Redeemable via Starbucks Rewards with 70 stars.
Starbucks® Merry Strawberry Mocha – A holiday celebration in every sip. Available for the second time in Brazil, this beverage is made with white chocolate mocha and blended with a creamy mixture of milk, espresso poured over layers of mocha sauce, whipped cream and strawberry drizzle. It comes in hot, iced, and Frappuccino® versions. Redeemable via Starbucks Rewards with 70 stars.
Starbucks® Hazelnut Caramel – The most popular beverage of the season at Starbucks Brazil, this holiday treat is made with espresso, steamed milk and hazelnut syrup. It's topped with whipped cream, caramel sauce and a dash of cinnamon. Available in hot, iced, and Frappuccino® versions. Redeemable via Starbucks Rewards with 70 stars.
Starbucks® Christmas Blend 2022 – Originally launched in 1984, take some seasonal cheer to try at home in your cup with sweet spice and chocolate notes. The historic recipe combines perfectly aged Sumatran beans with dark-roasted beans from Guatemala, Colombia and Papua New Guinea. The rich, robust flavor includes sweet, velvety notes of spiced chocolate. Redeemable via Starbucks Rewards with 150 stars.
Starbucks® Christmas Blonde Roast 2022 – Straight from Africa and the Asian Pacific, this coffee party is full of exotic and spicy holiday flavors. Available for the second time in Brazil, this coffee has subtle flavors of spice, with warm, woodsy aromas and soft notes of brown sugar and allspice. Redeemable via Starbucks Rewards with 150 stars.
Starbucks Brazil’s Holiday campaign will run through January 2, 2023. Our Holiday beverages and items can be purchased for a limited time, while stocks last, in Starbucks Brazil stores across the market, and the phone order program is available in select stores, through the Starbucks Brazil App. The price of campaign products, as well as their availability, may vary by region.