Starbucks Celebrates a Decade of Presence in Colombia with Anniversary Merchandise and Limited-Edition Drinks Created by Partners
- In its ongoing commitment to evolve the Starbucks Experience with innovative and meaningful initiatives, Starbucks Colombia invited its green apron partners to create the Arequiposo Frappuccino® Blended Beverage and Mi Tierra Latte. The innovative beverages will be on offer from July 15 to 21.
- A 10th anniversary merchandise line will also be available at stores across Colombia throughout the summer.
Bogotá, Colombia – In commemoration of its tenth anniversary in the market, Starbucks, operated by Alsea in Colombia, invited its green apron partners to create limited-edition beverages using 100% Colombian coffee. These two selected drinks will be available from July 15 to 21 in all stores across the market.
- Arequiposo Frappuccino® Blended Beverage: A drink based on one of Colombia’s most representative flavors: arequipe, also known as dulce de leche. This distinctive flavor represents Colombia’s rich tradition, combined with an explosion of chocolate and Colombian coffee. The drink is completed with a delicious dallop of whipped cream made from arequipe and espresso, topped with crushed cookies. A perfect combination for our customers!
- Mi Tierra Latte: Starbucks wants to honor the richness in biodiversity of the Colombian market, including its three iconic mountain ranges — western, eastern, and central – which connect with various cultures, regions, snow-capped peaks, mountainous and volcanic soils. This Latte is the perfect blend of our Colombian coffee, the sweetness of white mocha and caramel, accompanied by a smooth arequipe cold foam.
“Being a Starbucks partner is one of the most special experiences I have ever had. I have accompanied the expansion of the brand in Colombia for 8 years and every day that passes I feel happier to be part of this team. Being part of the celebration of 10 years of Starbucks in Colombia fills me with pride, and the creation of these drinks reflects it. We spent months searching with our partners for the best way to represent our customers with the most iconic flavors in our market,” said Nicolas Ramos.
“We are very excited to celebrate our tenth anniversary in Colombia, and the launch of these drinks is just one of the many ways we want to thank our partners, customers, and community in the market for being part of the Starbucks Experience since we opened our first store in Bogotá in 2014,” said Soledad Fantuzzi, Starbucks marketing manager at Alsea Argentina, Chile, Colombia, Paraguay and Uruguay.
In addition to the beverages, Starbucks unveiled a new merchandise line inspired by Colombia’s mountains, wildlife, and coffee heritage, aiming to highlight the market’s natural and cultural beauty.
Since Alsea introduced the Starbucks brand to Colombia in 2014, the company has strengthened its commitment to the market and Colombian coffee, adding over 70 stores across Bogotá, Medellín, Cali, Barranquilla, Cartagena, and Bucaramanga.
