Para Starbucks, ser el “tercer lugar” de alguien implica ofrecer café y productos de calidad, claro, pero sobre todo significa crear un espacio de inclusión en el que todas las personas se sientan seguras y respetadas.

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Siguiendo nuestros valores de actuar con valentía y encontrar nuevas maneras de crecer, ya sea personal o profesionalmente, todos los días trabajamos para hacer de Starbucks un lugar cada vez más diverso e incluyente para partners y clientes por igual.

Este mes del orgullo LGBTQIA2+ queremos compartir las distintas iniciativas y esfuerzos que impulsamos activamente en la región para contribuir a que haya más inclusión en las comunidades a las que servimos.

Continúa siendo tal y como eres

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Por tercer año consecutivo, el proyecto <a href="https://historias.starbucks.com/br/stories/2020/eu-sou/">EU SOU</a> en Brasil ofrece apoyo legal y de bienestar psicológico gratuito para los y las partners que deseen poner su verdadero nombre y género en sus papeles oficiales.

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Este año comienza una nueva fase de esta iniciativa. Ahora se suma el objetivo de ampliar la empleabilidad de las personas trans en el país. La campaña da un nuevo paso para apoyar a la comunidad LGBTQIA2+ a través de entrevistas de trabajo y de un programa de capacitación diseñado específicamente para miembros de la comunidad trans que soliciten empleo en Starbucks.

“La inclusión es fundamental para Starbucks como empresa”, dijo Sandra Collier, directora de marketing, lealtad y ESG de SouthRock, el licenciatario de la marca en el país. "Con la expansión de EU SOU, Starbucks Brasil confirma su compromiso de lograr un cambio tangible y duradero facilitando la entrada de los miembros de la comunidad trans en el mercado laboral".

Aunado a estos esfuerzos se encuentra el lanzamiento de una bebida muy especial, el Pride Frappuccino®, que estará disponible del 16 al 19 de junio en tiendas. Starbucks Brasil donará las ganancias netas de las ventas a distintos grupos de apoyo para la comunidad LGBTQIA2+ y a la participación de los partners en el Desfile de Pride de São Paulo que se llevará a cabo el 19 de junio.

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Más inclusivos, mejor conectados

Starbucks Chile recibió este año el reconocimiento como Empresa A dentro de Pride Connection, una red que busca promover espacios de trabajo inclusivos para la diversidad sexual y generar lazos para la atracción de talento LGBTQIA2+ a las distintas organizaciones que la componen.

También obtuvo la certificación Equidad Chile de Human Rights Campaign por su labor de impulsar la inclusión de la comunidad LGBTQIA2+. &nbsp;

Además, Starbucks Chile lanzó el programa “Academia del futuro” en alianza con Fundación Selenna, la única escuela para estudiantes transgénero en el país.

Este programa está diseñado para ofrecer capacitación, recursos y un espacio acogedor para las personas de la comunidad trans.

Por otro lado, sigue en Chile ─ y se amplía Argentina y Uruguay ─ la campaña ADS FOR GOOD, que convoca a estudiantes universitarios a realizar piezas gráficas para asociaciones a favor de la diversidad e inclusión con miras a contribuir a la generar conciencia sobre el tema.

Las piezas finales serán expuestas en distintas tiendas de Argentina, Chile y Uruguay para acercar la temática a nuestros clientes y dar visibilidad a las fundaciones.

Un tercer lugar para todos

Con la finalidad de reforzar el compromiso de Starbucks con la diversidad, los partners en tienda y en corporativo en Argentina recibieron capacitaciones de Derechos Humanos, diversidad sexual e interculturalidad.

Asimismo, las tiendas de Buenos Aires fueron reconocidas por el programa Buenos Aires Convive del Gobierno de la Ciudad con el certificado de Espacio Comprometido con la Diversidad, que distingue a los lugares que alientan la buena convivencia e inclusión.

“Starbucks para mí no es solo un trabajo, es un espacio de conexión que me permite trascender más allá de la barra y poner mi propio sello”, comenta Lean, partner de Starbucks Argentina desde hace 8 años y que hoy se desempeña como Gerente de la tienda Bellini en Buenos Aires. “Lo que más disfruto de trabajar acá es sentirme libre y expresarme tal cual soy. Representa la posibilidad de ser genuino, auténtico y feliz. Por eso que me da orgullo pertenecer a esta familia, donde se me respeta como soy”. 

El camino por andar sigue

Si bien nos enorgullecen los resultados positivos que hemos alcanzado hasta ahora en materia de diversidad e inclusión en la región, estamos conscientes de que aún falta mucho por hacer.

Nuestra misión es y siempre será la de inspirar y nutrir el espíritu humano, por lo que seguiremos trabajando por la inclusión, la diversidad y por crear espacios cada vez más empáticos y tolerantes donde todas las personas sientan que pertenecen.

En Starbucks celebramos el mes del orgullo LGBTQIA2+ con distintas iniciativas en la región que buscan impulsar la diversidad e inclusión en las comunidades a las que servimos.

Así vivimos el orgullo LGBTQIA2+ en Latinoamérica - Historieas-es

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Historias para inspirar y nutrir el espíritu humano

Historieas-es

Así vivimos el orgullo LGBTQIA2+ en Latinoamérica

https://historias.starbucks.com/es/stories/2022/pride-en-latam-2022/

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This page shows data from our 2020 Report. For the most up-to-date goals and progress, see our <a href="https://stories.starbucks.com/stories/2022/starbucks-global-environmental-and-social-impact-report-2021/">2021 Global Environmental &amp; Social Impact Report</a>.

Our aspiration is to be people positive — investing in humanity and the well-being of everyone we connect with, from our partners to coffee farmers to the customers in our stores and beyond.

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ADVANCING RACIAL AND SOCIAL EQUITY

An Update on Our Progress

Goal: Advance racial and social equity on behalf of our partners, our customers and our communities.&nbsp; Since the beginning, Starbucks has set out to be a different kind of company rooted in providing a third place where everyone is welcomed and respected.&nbsp;

Each day we reaffirm our responsibility to one another — to care for each other, to strengthen our communities and to ensure diverse perspectives are represented at the company’s highest levels. We are committed to furthering that work with intention, with transparency and with accountability. Some of those commitments in FY20 included:&nbsp;

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We know this work is a journey. Our partners, our customers and the communities we serve ground us in an open dialogue and a collective desire to create lasting change.

Human Rights Campaign’s Corporate Equality Index: 100%

Goal: Continue to be a top employer for LGBTQIA2+ workplace equality In 2020, for the eighth consecutive year and eleventh year overall, we achieved a 100% rating from the <a href="https://www.thehrcfoundation.org/professional-resources/corporate-equality-index-2020-1" target="_blank" rel="noreferrer noopener">Human Rights Campaign’s Corporate Equality Index</a> based on corporate policies and practices for LGBTQIA2+ equality.

Disability Equality Index: 100/100

Goal: Continue to advance disability inclusion in the workplace In 2015, 2016, 2017 and 2019, Starbucks scored 100 out of 100 on the <a rel="noreferrer noopener" href="https://disabilityin.org/what-we-do/disability-equality-index/" target="_blank">Disability Equality Index</a> (DEI) and was recognized as a “Best Place to Work.” We are a member of Disability:IN’s Inclusion Works program, a national forum for peer institutions to share best and evolving practices on Access and Disability Inclusion. Starbucks Retail Inclusion Academy, operating since 2017, prepares people with disabilities for retail jobs. This work is consistent with <a href="https://stories.starbucks.com/press/2015/starbucks-commitment-to-access-and-disability-inclusion/">our commitment</a> to access and disability inclusion.

Our approach to hiring, development and advancement of our partners is critical to our journey to advance inclusion, diversity and equity at Starbucks. As of August 2020, our U.S. partner base was 69% female and 47% BIPOC. Within BIPOC representation, partners are 8% Black, 27% Hispanic or Latinx, 6% Asian, 5% Multiracial, 0.6% American Indian or Alaskan Native and 0.6% Native Hawaiian or other Pacific Islander. As of August 2020, our senior leadership was comprised of 51% women and 19% BIPOC.

In looking at representation data, with more detail <a href="https://stories.starbucks.com/stories/2020/workforce-diversity-at-starbucks/">here</a>, we have identified opportunities to improve career advancement for our BIPOC partners throughout the organization, and we’re using this data to help us focus our efforts to promote greater equity and inclusion among BIPOC partners at all levels.&nbsp;

5,221 Veterans in FY20, 2,620 Refugees to Date

We remain committed to hiring 5,000 military veterans annually and 10,000 refugees globally by 2022. In FY20, we hired 5,221 U.S. veterans and military spouses; we were able to confirm hiring 520 refugees in the U.S., Canada and EMEA, bringing our cumulative total to 2,620. In FY20, we evolved our tracking of Opportunity Youth hiring targets to focus on our diversity goals established in FY20.

100% Gender and Racial Pay Equity in the U.S., 100% Gender Equity in Pay in China, Canada, Austria, Great Britain, Italy and Switzerland

Starbucks has achieved and maintained 100% <a href="https://stories.starbucks.com/press/2020/how-starbucks-is-addressing-the-pay-gap/">pay equity</a> for women and men, and for people of all races performing similar work in the U.S. In 2018, when we first hit that milestone, we announced that we are committed to reaching 100% gender equity in pay for all partners in Starbucks company-operated markets globally. A year later, we reached the goal of gender equity in pay in China and Canada, and we maintained that in FY20 while achieving gender equity in pay in other company-owned markets: Austria, Great Britain, Italy and Switzerland.

In FY20, our licensed partners in Singapore, the Philippines and <a href="https://stories.starbucks.com/asia/stories/2019/tata-starbucks-achieves-100-pay-equity-approaches-30-gender-diversity-milestone-in-india-aims-for-40-gender-diversity-by-2022/">India</a> announced they had achieved 100% pay equity for women and men. In India, women comprise 29% of the Starbucks workforce, a key gender diversity milestone toward the goal of 40% by 2022.

Goal: Continued cultivation of inclusion, diversity and equity awareness In FY20, the 15-course <a rel="noreferrer noopener" href="https://www.starbucksglobalacademy.com/to-be-welcoming" target="_blank">To Be Welcoming</a> anti-bias curriculum grew from 5,688 enrollments to 54,740 enrollments. We made the curriculum publicly available and saw high levels of engagement from partners and non-partners, with Starbucks partners comprising 48.5% enrollees and non-partners comprising 51.5% of enrollees.

We also offer the Third Place Development Series, designed to equip store managers and store partners with new tools for reflection and to facilitate discussions about important and challenging topics related to mental health, equity, inclusion and bias.

COLLEGE EDUCATION BENEFIT

Goal: Graduate 25,000 Starbucks partners from Arizona State University (ASU) by the end of 2025 The <a href="https://stories.starbucks.com/stories/2020/starbucks-celebrates-our-college-graduates/">Starbucks College Achievement Plan</a> (SCAP) is helping benefits-eligible U.S. partners working part- or full-time complete their education by receiving 100% tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program. As of FY20, nearly 4,500 partners have graduated with degrees since the program began in 2014, and the May 2020 graduating class was the largest ever at 700. More than 14,000 partners across the U.S. participated in ASU’s online degree programs in FY20, and more than 20% of those were first-generation college students.

Goal: Continued leadership in innovative, relevant benefits for full- and part-time retail partners We’re proud that we have pioneered innovative benefits for full- and part-time partners around the world. In the U.S., eligible partners who work at least 20 hours a week receive a <a href="https://stories.starbucks.com/press/2017/starbucks-commitment-to-partners">benefits package</a> that includes comprehensive and affordable health insurance, 100% college tuition coverage, equity in the form of stock, paid parental leave, child and adult back-up care and more.&nbsp;

In FY20, we expanded our commitment to <a href="https://stories.starbucks.com/press/2020/starbucks-commitment-to-partners-mental-health/">partner mental health</a> in a number of ways, based on partner feedback:

Internationally, we customize our compensation and benefits packages to remain responsive to partners’ feedback and competitive in the marketplace. In China, for example, Starbucks has been named a <a href="https://stories.starbucks.com/asia/stories/2019/brewing-a-culture-of-family-starbucks-named-one-of-chinas-best-employers/" target="_blank" rel="noreferrer noopener">top employer</a> by Aon Hewitt.

SOCIAL IMPACT-DESIGNED STORES

29 Community Stores, 68 Military Stores, 9 Signing Stores

In FY20, Starbucks <a href="https://stories.starbucks.com/press/2020/starbucks-expands-commitment-in-underserved-communities-across-the-us/">increased its commitment</a> in the U.S. to open Community Stores in traditionally underserved, diverse communities across the country. Community stores focus on creating pathways for those facing barriers to opportunity by hiring from within the community, creating dedicated space for communities to come together for events and working with diverse contractors for store construction and remodels. We have invested in 17 U.S. Community Stores, with the latest opening in the <a href="https://stories.starbucks.com/press/2020/starbucks-opens-community-store-in-watts-neighborhood-of-la/">Watts neighborhood</a> of Los Angeles in FY20. We plan to open 100 Community Stores in the U.S. by the end of 2025.

As of FY20, Starbucks had opened four Community Stores in Asia across three markets, with different areas of focus that include providing educational opportunities for children and supporting youth entrepreneurs and farming communities.

We also operated six Signing Stores in FY20 around the world to provide employment opportunities for Deaf and hard of hearing people and drive greater community connection. In FY20, our licensed partner in India opened two stores staffed entirely by women, creating a welcoming space for women to grow and develop their careers at Starbucks.

In the U.S., we have invested in 68 Military Family Stores as of FY20, which offer support for military communities, and plan to open 132 of them by 2022.

Goal: Create connections among partners, communities and those who serve In FY20, we supported <a href="https://stories.starbucks.com/stories/2020/starbucks-offers-free-coffee-to-veterans-active-duty-and-military-spouses-on-veterans-day/">military veterans</a> in our community in a variety of ways. Stores adopted military units to show gratitude and we continued our partnerships to support military communities, with a focus on mental health and well-being through the <a rel="noreferrer noopener" href="https://www.nami.org/Home" target="_blank">National Alliance on Mental Illness</a>; <a rel="noreferrer noopener" href="https://getheadstrong.org/" target="_blank">Headstrong</a>; <a rel="noreferrer noopener" href="https://www.teamrwb.org/" target="_blank">Team Red, White &amp; Blue</a>; <a rel="noreferrer noopener" href="https://bluestarfam.org/" target="_blank">Blue Star Families</a> and <a rel="noreferrer noopener" href="https://www.missioncontinues.org/" target="_blank">The Mission Continues</a>. These activities were consistent with our <a href="https://stories.starbucks.com/stories/2019/starbucks-military-commitment/">longstanding commitment</a> to supporting veterans and military families.

Donated food available from 74% of U.S. company-operated stores

Goal: Rescue food available to donate from 100% of U.S. company-operated stores by the end of FY21 The Starbucks FoodShare program in the U.S., which launched in 2016 in partnership with Feeding America, donates eligible, unsold food to food banks and mobile pantries. In FY20, the program redirected food from 74% of U.S. company-operated stores. We also doubled down on investments in successful, long-term strategies like mobile pantries, which help overcome transportation and access barriers by bringing food to families where they are. As a result of these initiatives, Starbucks donated more than 8.9 million meals in FY20, as well as $1 million to mobile pantry programs.

As the needs of food banks increase, we continue to learn from the many logistical challenges of ongoing perishable food delivery so we can increase the scale of this program. Internationally, similar food donation programs exist in several markets, including a FoodShare program in Canada and food waste diversion programs in 14 countries across EMEA markets.

Launch of Outreach Worker Pilot in Five Cities

Goal: Provide store partners support to address customers with critical needs In FY20, Starbucks launched a one-year Outreach Worker pilot program with <a rel="noreferrer noopener" href="https://www.unitedway.org/" target="_blank">United Way Worldwide</a>. The program began in five U.S. cities (Seattle, Chicago, Los Angeles, Washington D.C., Philadelphia). It supports store partners in high-incident stores by connecting them to outreach workers who bring expertise in hyper-local social work and can support customers with critical needs, while decreasing non-critical reliance on law enforcement. With initial success and impact in FY20, we have committed to expanding the program into additional cities, adapting from pilot learnings and broadening our partnership to include other outreach organizations.

Resources, Information, Lyft Rides

Goal: Support partners and customers in having safe and accessible ways to vote No partner should have to choose between work and having their voice heard. In FY20, Starbucks continued to promote the <a href="https://stories.starbucks.com/stories/2020/starbucks-unveils-plan-to-support-partner-and-customer-voter-engagement/">importance of voting</a> – including making sure partners had the tools and time to vote and encouraging government at all levels to make sure Americans have safe and accessible ways to vote. Through a campaign that included using the Starbucks app and a partnership with a non-partisan coalition of businesses, <a rel="noreferrer noopener" href="https://www.civicalliance.com/" target="_blank">Civic Alliance</a>, we provided partners and customers with resources and information about how and where to register to vote. We also provided all U.S. partners with a free Lyft ride worth up to $75 so they could travel to the polls to vote, volunteer as a poll worker or drop a ballot at a post office, ballot box or other official ballot drop location.

We formed partnerships in FY20 with the <a rel="noreferrer noopener" href="https://naacp.org/" target="_blank">NAACP</a>, <a rel="noreferrer noopener" href="https://hispanicfederation.org/" target="_blank">Hispanic Federation</a>, <a rel="noreferrer noopener" href="https://iava.org/" target="_blank">Iraq and Afghanistan Veterans of America</a> and the <a rel="noreferrer noopener" href="https://lawyerscommittee.org/" target="_blank">Lawyers Committee for Civil Rights</a> to create opportunities for our partners to volunteer in civic-related activities in their local communities.&nbsp;

SUPPLIER DIVERSITY AND INCLUSION

&nbsp;$600 Million in FY20

Goal: Stimulate economic development in the communities Starbucks serves while delivering high-quality products and services <a href="https://www.starbucks.com/responsibility/sourcing/suppliers" target="_blank" rel="noreferrer noopener">Starbucks Supplier Diversity and Inclusion program</a> drives inclusion of qualified businesses that are at least 51% owned and operated by a U.S. or Canadian citizen or legal resident and certified as minority, woman, LGBTQ, veteran, person with a disability, or socio-economically disadvantaged small businesses classified as HUB Zone or 8(a). The program’s current emphasis is to focus on suppliers of all sizes and facilitate mentorships to support suppliers’ success.

Starbucks has spent nearly $8 billion with diverse suppliers since 2000. In FY20, we spent more than $600 million with diverse tier-one suppliers, which was 8.1% of the company’s total spend in the U.S. and Canada.

Goal: Further the respect for human rights globally&nbsp; In FY20, Starbucks published an update to our <a href="https://stories.starbucks.com/press/2020/global-human-rights-statement/">global human rights statement</a> to outline our company’s commitment and expectations of our partners, supply chain and business partners to uphold human rights throughout our global operations. In this update Starbucks committed to respect the <a rel="noreferrer noopener" href="https://www2.unwomen.org/-/media/field office eseasia/docs/publications/2016/05/wep-booklet-en.pdf?la=en&amp;vs=5928" target="_blank">Women’s Empowerment Principles</a>, <a rel="noreferrer noopener" href="https://d306pr3pise04h.cloudfront.net/docs/issues_doc%2Fhuman_rights%2FCRBP%2FChildrens_Rights_and_Business_Principles.pdf" target="_blank">Children’s Rights and Business Principles</a>, and <a rel="noreferrer noopener" href="https://www.ohchr.org/en/issues/environment/srenvironment/pages/frameworkprinciplesreport.aspx" target="_blank">Framework Principles on Human Rights and the Environment</a>. Our policy also reiterates our respect for the crucial work done by Human Rights Defenders who work individually or with others to promote or protect human rights. As part of our commitment to this work, throughout the last fiscal year as allegations of human rights abuses throughout our supply chain have been raised, Starbucks has investigated and remediated when appropriate.

COMMUNITY ECONOMIC DEVELOPMENT FUNDING IN CHICAGO

&nbsp;$8 Million Invested in FY20

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Our aspiration is to be people positive — investing in everyone we connect with, from our partners to coffee farmers to the customers in our stores and beyond.

Starbucks 2020 Global Environmental and Social Impact Report: People

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People

Así vivimos el orgullo LGBTQIA2+ en Latinoamérica

2020 Report: People