Starbucks Mexico and Barbie® Launch Their First Collaboration Celebrating Style, Joy, and Self-Expression
For the first time, Starbucks Mexico and Barbie® come together in an iconic collaboration highlighting imagination and the power to inspire. Starting September 22, Starbucks Mexico will introduce a dreamy, pink-toned collection featuring limited-edition merchandise, a Barbie® Frappuccino® Blended Beverage, and a Barbie®-inspired cake.
SStarbucks Mexico, operated by Alsea, and Mattel Inc.’s Barbie brand are excited to announce their first official collaboration, uniting two beloved brands to create a moment and a space where families and fans can celebrate and connect like never before.
Drawing inspiration from Starbucks unique essence and Barbie’s distinctive style, the partnership aims to celebrate joy in everyday moments—whether through a signature accessory, a personalized beverage, or a shared experience.
The Barbie® + Starbucks® collaboration includes a collection of reusable hot and cold cups, sleeves, and stoppers that blend unique touches from the beloved cultural icons of both brands. It also introduces new offerings such as the Barbie® Frappuccino® Blended Beverage, a Barbie® cake, and Barbie’s menu of four favorite beverages.
The collection was created to inspire and brighten everyday moments, inviting people to enjoy and connect in a special way each time. Since 1959, Barbie has been the original influencer, setting and reflecting cultural spirit through her unique voice. Today, Barbie has more than 23 million social media followers, offering an exclusive glimpse into the life of the iconic doll while setting and embracing trends alongside generations of fans.
“At Starbucks, we believe in creating authentic connections with our community, and this collaboration was born from listening to our customers, who had dreamed of it for years. This collection evokes the joy and emotional bond that our customers and communities share with an iconic brand like Barbie®,” said Diego Recalde, Marketing Director, Alsea Starbucks.
“This collaboration with Starbucks Mexico marks a historic moment for generations who grew up with Barbie,” said Gabriel Galván, Managing Director of Mattel Latin America. “Together, Barbie and Starbucks highlight authenticity, creativity, and style as expressions of individuality. It’s a tribute to those who live their essence with confidence—and with a cup in hand.”
A Starbucks® Experience with a Distinctive Barbie® Touch
Starbucks® Mexico stores will feature a limited-edition menu honoring Barbie’s unmistakable pink universe by blending color, flavor, and style.
At the heart of this experience is the Barbie® Frappuccino® Blended Beverage: a vibrant blend of raspberry and dragon fruit, visually dazzling and topped with whipped cream, designed to celebrate Barbie’s joyful, fun, and bold spirit.
The culinary offering also includes the Barbie® Cake: a three-milk cake to be enjoyed with a spoon, made with vanilla sponge, cream cheese, and topped with a themed Barbie chocolate medallion. Designed to surprise, it delights not only with its taste but also with its unforgettable presentation.
Additionally, all Starbucks stores in Mexico will feature four of Barbie’s favorite pink beverages from the core menu: Strawberry Açaí Refresher, Pink Drink Refresher, Mango Dragon Fruit, and Dragon Drink—perfect options for those who see their daily beverage as an expression of personal style.
A Special-Edition Collection: Barbie® + Starbucks®
The Barbie® + Starbucks® collaboration arrives in Mexico with a unique line of accessories embodying the essence of Barbiecore™. Each piece fuses Barbie’s timeless design with Starbucks vibrant spirit—ideal for collecting, gifting, or enjoying.
The limited-edition accessories include:
- A reusable sleeve in Barbie’s iconic pink.
- Two collectible stoppers: one for hot beverages and one for cold drinks.
- A reusable cup for hot and cold drinks, perfect to take anywhere.
The Barbie collection will be available starting September 22, 2025, at select Starbucks stores in Mexico. Starbucks® Rewards Gold Members will have early access to their favorite items through exclusive dynamics. For more information, visit www.starbucks.com.mx.
