Starbucks Celebrates the Brazilian Way with the Launch of New Coffee Formats
With Cafézinho Brasileiro, Starbucks reaffirms its commitment to reflecting the local market habits and flavors, expanding its consistent journey of connection with local culture
São Paulo — Starbucks announces the arrival of Cafézinho Brasileiro to its national menu, featuring two new formats inspired by the way Brazilians enjoy their coffee: Cafézinho Puro — filtered, simple, and local — and Café com Leite: Média, a balanced blend of half coffee and half milk that combines intensity and creaminess; and Pingado, filtered coffee with just a touch of milk, a traditional favorite at coffee shops across Brazil. The coffees are available in all sizes, including the new 200 ml (Short), which debuts on the Starbucks Brazil menu and brings the experience even closer to the Brazilian coffee ritual.
Prepared with Starbucks® Brazil Blend, a 100% Arabica coffee grown in the market and globally recognized by the brand, Cafézinho Brasileiro represents another step by Starbucks Brazil in its mission to translate its global expertise into experiences that reflect Brazilian identity, daily life, emotional connections, and the joy of drinking coffee the Brazilian way. Exclusive to Starbucks Brazil, this launch reinforces the brand’s commitment to creating authentic connections with Brazilian customers, celebrating coffee as it is lived here — with simplicity, warmth, and presence.
“From the beginning, Brazil has always played an important role for Starbucks, and we’ve sought genuine ways to incorporate local cultural elements into our portfolio without losing the essence of our brand. Cafézinho Brasileiro is one more of these expressions — a gesture of respect and admiration for the Brazilian way of enjoying coffee, which turns something simple into something special,” says Filipe Reis, Head of Marketing at Starbucks Brazil.
This launch continues a movement that has accompanied the brand since its arrival in Brazil in 2006 — translating the global Starbucks Experience through authentic elements of Brazilian culture. Over the years, the local menu has come to include products developed exclusively for the market, such as the traditional pão de queijo, a long-time favorite in stores; pão na chapa, launched as a tribute to classic Brazilian breakfasts; and nostalgic flavors like the Brigadeiro Frappuccino® Blended Beverage, a Brazilian creation that has delighted customers in seasonal campaigns.
Entire beverage families such as Churros and Bombom were also born in Brazil — the latter created by a Brazilian partner during the internal Barista Build Beverage campaign and later shared with other Latin American markets — both inspired by flavors widely recognized and cherished by local customers. Another highlight is the Starbucks® Panettone, developed especially for the Brazilian market and released in special year-end editions, reinforcing the brand’s presence in festive, meaningful moments.
The new Cafézinho Brasileiro formats are now available at all Starbucks stores across Brazil and via delivery.
