Top 5 Benefits from Mexico’s Starbucks® Rewards Program to Keep in Mind

As Starbucks Mexico celebrates 10 years of its loyalty program, it continues to prioritize transforming the customer experience

Mexico City - Starbucks® Rewards, the loyalty program integrated into the Starbucks mobile app, has been a key driver of the company's digital transformation in Mexico. By offering personalized rewards, exclusive benefits, and a seamless in-store experience, Starbucks® Rewards has revolutionized the way customers engage with the brand in Mexico.

Learn about the top 5 benefits to Starbucks® Rewards members:

1. Stars with Every Purchase: Program users can earn "Stars" when paying with the Starbucks® Rewards app. "Stars" are rewards that can be redeemed for purchases. Those who pay with a Starbucks Card will earn 1 Star for every $10 pesos spent; those using bank cards and cash will earn 1 Star for every $20 pesos spent.

2. Rewards: Customers can redeem their Stars for rewards such as free coffee refills, birthday drinks, welcome pastries, and beverages or pastries for every 100 Stars accumulated as a Gold member. Other rewards include early access to exclusive promotions.

3. No Preloads: Starbucks® Rewards members can earn Stars with any payment method, without needing to preload a Starbucks Card.

4. Skip the Line: With the Pick Up option, customers can order through the Starbucks® Rewards app and pick up their favorite products in-store without waiting in line.

5. Surprise Your Favorite Person, Even from Afar: If customers want to send a drink or product to someone who lives in another state, it's possible through Starbucks® Rewards— they just have to add the shipping address, and that's it. Customers can also send gift cards through the app via email.

Starbucks® Rewards: 10 Years Transforming the Customer Experience in Mexico

Since its inception with loyalty cards in 2012, Starbucks® Rewards has grown exponentially in the market, reaching over 1.3 million active users and an average annual growth rate of 30%. The program’s significance is evident, with 3 out of 10 purchases now made digitally, and the loyalty platform accounting for over 33% of the total business in the Mexican market.

In 2014, Starbucks consolidated its loyalty program in Mexico by launching its mobile application, offering the ability to pay directly from a mobile phone. In 2019, aiming to further improve the customer experience, Starbucks Delivery was introduced with strategic partners like Uber, Didi, and Rappi, enabling users to get their favorite coffee with just one click. In 2022, innovations such as Starbucks Rewards Pick Up and Delivery in the App were added, expanding purchasing options and making it easier for Mexican customers to access products anytime, anywhere.

Starbucks has leveraged deep data analysis to personalize its marketing strategies, adjusting and enhancing the customer experience and fostering stronger, longer-lasting relationships. This has been key to consolidating Starbucks competitive advantage in Mexico and worldwide.

Starbucks Digital Solutions have been crucial to the expansion and success of Starbucks® Rewards in Mexico, optimizing in-store operations and improving partner (employee) efficiency. These tools have deepened human connections and driven significant growth in the loyalty program.

"At Starbucks, we are proud to continue innovating to offer an omnichannel and extraordinary experiences that adapt to the changing needs of our customers," said Bibiana Rosique, Marketing Director of Starbucks Mexico. "With Starbucks® Rewards, we have ensured that every coffee is not just a drink but a reward," she added.