Starbucks Mexico Launches Starbucks Days: Four Days of Gratitude for its Community

From October 7 to 10, customers can enjoy large beverages for $49 MXN, and support the APAC I.A.P labor inclusion project with the purchase of a commemorative bracelet.

Mexico City = For the first time, Starbucks Mexico - operated by licensed business partner Alsea - introduces Starbucks Days, a new initiative designed to express gratitude to the people who are part of the Starbucks Experience through special promotions and impactful actions. This celebration recognizes everyone who makes Starbucks part of their day: partners (employees), customers and communities.

From October 7 to 10, customers can enjoy large beverages for just $49 MXN at participating stores across Mexico. For those who prefer ordering through delivering services, this promotion will also be available on October 19 via Starbucks Rewards Delivery, Uber Eats, Rappi and DiDi Food.

As part of Starbucks Days initiative, a commemorative bracelet will be available for $20 MXN. Proceeds will support APAC I.A.P., a Mexican nonprofit organization that has provided specialized care to people with cerebral palsy and related disabilities for more than 50 years.

“Starbucks involvement in our labor inclusion project has opened doors for young people with disabilities to succeed in integrating into a world where equal treatment is a right, and their unique contributions are valued”, said Guadalupe Maldonado, General Director of APAC I.A.P. in Mexico. "Each bracelet symbolizes much more than a simple gesture; it is a direct contribution to improving lives”.

This initiative encourages customers to not only to enjoy their favorite beverages but also to support a cause that strives to make a meaningful impact in the lives of those who need it most.

The essence of gratitude is often conveyed through smiles, and this is precisely what Starbucks aims to achieve during these days – spreading joy among all those who contribute to creating limitless human connections with every cup of coffee.

“At Starbucks, every cup is an opportunity to connect authentically. Starbucks Days is not only a way to express our gratitude but also a chance to strengthen community bonds, create meaningful moments, and generate a positive impact for everyone involved in this experience,” said Bibiana Rosique, Marketing Director of Starbucks Mexico.

Starbucks invites everyone to join the celebration by using the hashtag #GraciasPorCadaDía and share their experience of gratitude and community. Every cup and every gesture are an opportunity to make the world a better place.