Starbucks Launches its Starbucks® Rewards Loyalty Program in Guatemala

Guatemala City - Starbucks, operated by Premium Restaurants of America in Guatemala, today announced the launch of Starbucks® Rewards, available starting October 25, 2024. This innovative loyalty program will allow Guatemalan customers to earn stars for every eligible purchase at any Starbucks store in the market. These stars can be redeemed for free products, such as beverages, food, and merchandise.

Additionally, users will have the option to place mobile orders in advance and customize their drinks through the Starbucks® Guatemala app, available in the iOS and Android app stores. This international feature is already available in various markets and now allows users in Guatemala to enjoy the same seamless and personalized experience as Starbucks customers worldwide.

“The launch of Starbucks® Rewards in Guatemala reflects our commitment to continuously improve our customers’ experience through digital innovation,” said Sophia Quijada, Operations Leader at Starbucks Guatemala.

Exclusive Benefits and Enhanced Connectivity
With Starbucks® Rewards, customers will enjoy personalized benefits such as special promotions, priority access to new products, and exclusive events. This launch is part of Starbucks global strategy to enhance customer experience through digitization, providing faster and more convenient options, no matter where they are.

The Starbucks Guatemala app allows users to connect to their Starbucks® Rewards account and accumulate and redeem stars in their market.
Green and Gold Levels

The loyalty program is divided into two levels: Green and Gold. All members start at the Green level, where they can earn stars and receive rewards such as a free birthday beverage. Upon reaching 1,600 stars, members move up to the Gold level, unlocking additional benefits like free personalized beverages and exclusive access to special promotions.

How to Join Starbucks® Rewards
Customers simply need to download the Starbucks® Guatemala app, available on the App Store and Google Play. Through the app, they can register and start earning stars from their first purchase.

A Global Approach with a Local Presence
The launch of Starbucks® Rewards in Guatemala reinforces Starbucks commitment to providing unique, personalized, and accessible experiences for all its customers, with an approach that transcends borders. From the United States to Asia, Europe, and Latin America, Starbucks customers can enjoy a loyalty program aligned with the brand’s global culture, which values connection with its customers in every corner of the world.