Starbucks joins the fight against breast cancer by promoting early detection in Argentina, Chile and Uruguay

Starbucks will team up with local non-profit organizations – FUCA in Argentina, Care in Chile, and Hilo Rosa in Uruguay – by donating a portion of sales from selected drinks to support each nonprofit's breast cancer initiatives and encourage self-care.

South Cone - Starbucks Argentina, Chile and Uruguay, managed by licensed retail operator Alsea, today announced the launch of a campaign to support non-profit organizations in each market in recognition of the International Day Against Breast Cancer on October 19. As part of the global Pink Month initiative during October, created to raise awareness about the disease and provide support and accompaniment to those affected by it, the brand will donate a portion of sales from selected beverages to aid these organizations in their efforts.

In addition, Starbucks will continue its ongoing collaboration with foundations in each market, such as the Cancer Research, Education, and Prevention Foundation (FUCA) in Argentina, Care Foundation for education and prevention in Chile, and Hilo Rosa for recovery in Uruguay.

As part of this initiative, a percentage of the revenue from selected beverages* sold between October 18 and 19, 2024, in each market will be donated to these organizations to support projects aligned with the cause. Additionally, our stores and communication channels will amplify awareness messages to further support the fight against breast cancer.

“Starbucks is committed to guiding its customers on relevant societal issues. As a global brand, we are deeply concerned about the well-being of the communities we serve. Our connection with organizations that promote and raise awareness about this vital cause, which has the potential to save lives, fills us with pride and is a responsibility we embrace,” stated Soledad Fantuzzi, Marketing Manager for Starbucks Argentina, Chile, Colombia, Uruguay, and Paraguay.

In line with the cause and to enhance the visibility of early breast cancer detection, Starbucks, in collaboration with Palpa Chile, shares an infographic highlighting essential information about self-examination, providing a guide on how to perform it.

Alliances like these enable Starbucks to convey a message that goes beyond a simple pink ribbon: it is about educating young women to adopt self-care habits that can potentially save lives and contribute economically and tangibly to the advancement of breast cancer research.