Starbucks Expands Presence in Peru with First Store in Iquitos

• In line with its strategic plan in Peru, Starbucks expanded to new cities in the market’s southern provinces, Juliaca and Puno, earlier this year. Now, the brand continues its growth with the opening of its very first store in Loreto.
• The new store, located in the city of Iquitos is build under the Greener Store framework, reflects the brand’s commitment to sustainability.
• By the end of 2024, Starbucks will operate 125 stores across the market, with six new locations added this year alone.

Lima, Peru – As part of its continued expansion plans in the Peruvian market, Starbucks Peru, managed by licensed business operator Delosi, today announced the opening of its first store in the city of Iquitos, Loreto – an important port city and gateway to Peru’s Amazon region. The new location underscores the brand’s commitment to sustainable growth in the market and offers a variety of Starbucks favorites including hot and cold coffee beverages, sandwiches and desserts.

Located in Mall Aventura Iquitos in the district of San Juan, the store marks Starbucks first foray into the eastern region of the market. Following recent expansions in Juliaca and Puno, this opening is a key milestone in the brand’s growth strategy, with a projected total of 125 stores in the market by the end of 2024.

This new establishment aims to connect customers with local culture through its unique design and decor. The store will feature a mural created by the Peruvian artist Zelva Uno, reflecting the cultural richness and local biodiversity of Loreto. This mural invites customers to enjoy a cozy atmosphere while savoring high-quality Arabica coffee and handcrafted beverages.

As with other recent openings, this new store in Iquitos is built under Starbucks “Greener Store” framework, adhering to the brand’s rigorous standards for reducing carbon emissions, water consumption, and waste generation. The store features 100% LED lighting, water-efficient technologies, and various practices aimed at minimizing environmental impact. Additionally, Starbucks “Grounds for Your Garden” program, which promotes composting by offering customers used coffee grounds, will be available to encourage waste reduction.

This year has also been significant for Starbucks in Lima, with the opening of new stores in districts such as Santa Anita, Villa El Salvador, and San Juan de Lurigancho, further consolidating the brand’s presence in the eastern part of the city. These moves reflect the sustained expansion of the brand and its efforts to reach even more customers. Furthermore, Starbucks has expanded its portfolio of innovative formats such as the drive-thru, launching a new store under on Av. Pérez Araníbar in San Isidro. This model caters to customers' need for convenience, allowing them to enjoy their favorite drinks without leaving their cars, combining speed, quality, and personalization.

"We are thrilled to bring the Starbucks Experience to Iquitos, a place renowned for its natural and cultural wealth. This marks a significant milestone for us, as we unveil our first store in Loreto,” said Cristel Delgado, Brand Manager of Starbucks Peru. “This year has been pivotal for our growth in Peru, with new store openings and an increase of innovative formats. As we continue to expand, we remain dedicated to connecting with more customers through a shared love for coffee and connection."

The Iquitos store will employ over 15 partners (employees) who will proudly wear the green apron, contributing to job creation and supporting economic development in the city. With more than 1,800 partners currently employed throughout Peru, Starbucks continues to play  a significant role in the market’s employment landscape, focusing on the growth of its team and the well-being of the surrounding communities.

Since Starbucks arrived in Peru in 2003, it remains committed to its Peruvian customers, offering not only high-quality coffee but also creating spaces where people can connect and enjoy unique moments. Starbucks expansion into new cities reinforces its mission to nurture the limitless possibilities of human connection—with every cup, every conversation, and every community.