- In alliance with the Chilean Society of Musical Authors and Performers, Starbucks Chile is hosting a series of intimate musical sessions featuring artists who are shaping the current music landscape.
- These “Starbucks Star Stage” sessions will take place in iconic stores across the market and will be live-streamed through social media.
- The second of these encounters will feature Yorka and will be streamed on Starbucks Chile social channels starting on October 4 in celebration of Chilean Music Day.
Santiago, Chile- Starbucks Chile, operated by local licensed retail partner Alsea, today announced the second "Starbucks Star Stage" music session as part of the celebration of its 20th anniversary in the Chilean market.
Over the past two decades, Starbucks has continued to elevate the customer experience across Chile, providing unique and innovative experiences in its stores and an assortment of beverages. To celebrate this important milestone together with the community, and in alliance with Pulsar Awards — a project promoted by the Chilean Society of Musical Authors and Performers (SCD) — a series of three live music sessions with talented emerging local artists, will take place at select Starbucks Chile stores.
With an unwavering commitment to uplifting the everyday for its customers, since its arrival in Chile in 2003, the company has persistently strived to offer a wide variety of high-quality arabica coffees, providing customers with an unparalleled experience in each and every cup. Likewise, music has become an essential part of each customer's in-store experience – allowing stores to transform into the Third Place – a warm and welcoming space between home and work where everyone belongs.
"We are thrilled to welcome a new artist to celebrate our twentieth anniversary in Chile in this musical series showcasing the unique rhythms of local talent. We will continue working to elevate the coffee experience in Chile, and we are grateful for the support and loyalty of our customers," commented Claudia Aburto, director of Starbucks Southern Cone. “Celebrating this milestone alongside our partners (employees), customers and the Chilean music community resonates perfectly with the coffeehouse culture we’ve cultivated over these years. We look forward to sharing the ‘Starbucks Star Stage’ experience with those joining us in person and virtually,” she added.
“This alliance with one of the world’s most important coffee chains is a very positive sign for our scene and shows the enormous value that local artists acquire every day. With this first cycle of performances, we are opening paths and building bridges, so that from now on Chilean music gains more presence in Starbucks stores, an example that we hope can be followed by many more companies,” said Rodrigo Osorio, President of SCD.
The live music sessions will take place in Starbucks most iconic stores throughout the market, giving customers the opportunity to enjoy their favorite artists in an intimate setting. The series pays tribute to Chile's vibrant music culture, and expresses gratitude to the dedicated Starbucks fans and Starbucks Rewards members who have stood by the company throughout these past two decades.
The inaugural event kicked off in August with the participation of the renowned local artist Soulfia. The series continues with its second session featuring the Yorka sisters, a Chilean indie pop band formed in San Bernardo, Santiago, in early 2012. The encounter between the artists was recorded on September 7 at Starbucks Chile's first store in Viña del Mar. The iconic San Martín store opened its doors on September 9, 2009, and became the first storeoutside of Santiago for community members to enjoy the Starbucks Experience. The video of this intimate event will be released to the public on October 4 as part of the Chilean Music Day.
"Through these live music sessions, we want to celebrate together with our community and express our gratitude through music and coffee, two elements that have been fundamental in our history in Chile," added Soledad Fantuzzi, marketing manager of Starbucks South Cone.
Starbucks invites the Chilean community to join its 20th anniversary celebrations by connecting to the music live sessions streamed on Yorka's YouTube channels and an exclusive interview on Starbucks Chile's official YouTube channel. All the news can also be found in our social networks: @starbuckschile.