Starbucks celebrates 20 years of the iconic Pumpkin Spice Latte with its return to Brazil this Spring

The seasonal launch also includes a new range of celebratory beverages and coffee to celebrate the brand's 52nd anniversary.

São Paulo – Starting September 5, customers will be able to enjoy the new additions to the Starbucks Brazil spring menu, including the iconic line of Starbucks® Pumpkin Spice beverages and 20 years since the global launch of Pumpkin Spice Latte. In addition, next week, Brazilian customers will be able to enjoy the launch of a new line of beverages, Starbucks® Apple Crisp – a delicious combination of caramelized apple with the subtlety of cinnamon.

“We are very excited about this season's new products, as we know that Pumpkin Spice is one of the most awaited flavors on our menu, and Apple Crisp now offers a unique, innovative flavor, with the potential to win over our customers’ hearts,” says Sedenir Junior, Marketing Manager at Starbucks Brazil.

In addition, to celebrate the 52nd anniversary of the global founding of the brand, this season Starbucks Brazil launches a special whole bean coffee, Starbucks® Anniversary Blend 2023, and exclusive collectibles featuring the Starbucks siren.

“At Starbucks, we believe that every moment is unique and deserves to be enjoyed. With that in mind, we want to make this campaign even more special, as we are celebrating the brand's 52nd anniversary this month. With this commemorative menu, we invite our customers, who are an essential part of Starbucks history, to share this happiness with us and enjoy the season in the best way, accompanied by their favorite drinks,” adds the marketing manager.

Starbucks® Pumpkin Spice Latte was launched in October 2003, and has since become one of Starbucks most popular seasonal beverages of all time. The drink is a phenomenon in stores and on social media, even having entire profiles dedicated to it. To the delight of fans, the Starbucks® Pumpkin Spice line arrives in Brazil again in Latte, Iced, and Frappuccino versions, combining the authentic flavor of pumpkin with traditional powdered spices, which stand out for the delicate touches of cinnamon, nutmeg, and cloves. Launched for the first time in Brazil in 2019, the beverage, which provides a true taste of tradition, retails for R$16.99, or the redemption of 70 Starbucks Rewards stars.

The new Starbucks® Apple Crisp line, inspired by the famous American apple pie, surprises with the flavor of caramelized apple combined with delicate cinnamon notes that harmonize perfectly with the classic Starbucks® coffee. Available starting next week in Macchiato, Iced Macchiato, and Frappuccino® versions - from R$16.99, or the redemption of 70 Starbucks Rewards stars.

To celebrate 52 years since the global founding of Starbucks, in addition to seasonal drinks, in Brazil the season will have a special edition whole bean coffee: Starbucks® Anniversary Blend 2023. A testament to the past and a celebration of the future, this coffee was developed in 1996 for the 25th anniversary of the brand. Originating uniquely and exclusively from Indonesia, this blend features aged beans from Sumatra, West Java, and Sulawesi, which together create a bold blend. This dark-roasted coffee stands out for its notes of smoked cedar and Jamaica spice combined with touches of fresh herbs and black truffle, creating a siren song of earthy flavors and spices. Available at all Starbucks stores across Brazil, from R$45.00, or the redemption of 150 Starbucks Rewards stars. Customers who purchase any of Starbucks whole bean coffee have the option to ask the baristas to grind them for free, according to their preferred brewing method.

To celebrate all the moments that Spring has to offer in style, new collectibles, with varied functions, complement the Spring portfolio, with ceramic mugs; plastic, ceramic, and stainless steel cups; and incredible tumblers to keep drinks at the ideal temperature, making customers’ days even more colorful and functional, according to their needs. Throughout the Spring campaign, Anniversary special edition items will be available exclusively to Starbucks Rewards members, starting at R$70.00 or the redemption of 150 stars.

Additionally, members of the Starbucks Rewards program get one star for every R$3.50 spent on products, to collect and redeem for in-store items, including seasonal menu items. Orders can be made, and drinks customized, using the Starbucks Brasil app.

The spring products will be available from September 5th at Starbucks stores in Brazil and through the Mobile Order and Pay (MO&P) program, available at selected stores through the Starbucks Brasil app, while stocks last.

*Prices and availability of items may vary by region.

To learn more about Starbucks Brazil products and campaigns, follow the brand's official pages on LinkedIn, Instagram, Facebook, X, TikTok, and YouTube.