Starbucks Brazil Rewards Customers in June with Special Initiatives

During the month of June, Starbucks Brazil is offering two-for-one espressos and filtered coffees on Mondays and a special day with a size upgrade on Frappuccino® Blended Beverages.

São Paulo – To promote coffee culture and elevate the customer experience, Starbucks Brazil – managed by licensed retail operator SouthRock – today announces two special initiatives for the month of June. Until the end of the month, on Mondays from 12 p.m. to 3 p.m., customers who purchase Espresso (Doppio, Grande, Panna, and Macchiato) and Filtered Coffee (Tall, Grande and Venti) will receive a second beverage for free. Additionally, on June 15, customers who order Starbucks Frappuccino® Blended Beverages can upgrade the beverage size at no additional cost – when purchasing a Tall size (300ml), customers will get a Grande size (400ml), and when purchasing a Grande size, they will enjoy a Venti size (500ml).

"Our two-for-one Monday initiative is a great opportunity to enjoy the Brazilian tradition of coffee time after lunch and strengthen connections between friends, colleagues, and family. Espressos are essential to Starbucks because they represent the heart of our business: coffee in its purest version. With this action, we want to reinforce and promote our coffee culture with our customers, in the most beloved coffee time," said Sedenir Junior, marketing manager of Starbucks Brazil. “Our special June 15 upgrade initiative for Frappuccino® Blended Beverages is an additional way of delighting our customers this month – who doesn’t love a free upgrade?!” he added.

At Starbucks stores around the world, customers can choose their preferred coffee from a selection of whole beans coffees. In Brazil, the star coffee is Starbucks® Brasil Blend, a coffee first developed in 2006, with the opening of the first Starbucks store in Brazil, with 100% Brazilian beans sourced from the regions of Minas Gerais, Sao Paulo and Bahia. If preferred, customers can choose to have their espressos made with Starbucks® Espresso Roast as well.

The double espresso initiative takes place on June 12, 19 and 26, from 12 p.m. to 3 p.m., in all Starbucks stores in Brazil, except at airports. Starbucks® Rewards members will have the promotion extended until 4 p.m. on the same days.