Starbucks Argentina partners with NotCo to introduce new plant-based option
Starting January 23, NotMilk® by NotCo will be available at more than 130 Starbucks stores in Argentina.
Buenos Aires – Starbucks – operated in Argentina by licensed business partner Alsea – today announced it will expand its plant-based beverage offerings with the exclusive release of NotMilk® by NotCo, a leading startup in food technology. NotMilk® will be available as an option for all Starbucks handcrafted beverages, at no additional cost.
“At Starbucks, we are always innovating and looking to deliver increased personalization options for our customers. Aligned with our commitment to become a resource-positive company, we are excited to keep growing this NotCo partnership, that began in Chile more than a year ago, and that now expands to Argentina with the launch of NotMilk®. We hope that every customer who prefers plant-based beverages will enjoy them at their local Starbucks with our new NotMilk® option,” said Claudia Aburto, general manager at Starbucks Southern Cone.
Developed using NotCo technology, NotMilk® was created using the perfect combination of plants to emulate the flavor and creaminess of regular milk while being a 100% plant-based product.
“We are excited to partner with Starbucks Argentina, who shares our mission to reduce the environmental impact of the food industry on a large scale,” said Matiías Latugaye, Country Manager at NotCo Argentina. “Today, we are glad to reveal this partnership with the most important coffee chain in the world and announce that in over 130 stores throughout Argentina, customers will now be able to enjoy the best of Starbucks with our NotMilk® at no additional cost. This is undoubtedly a milestone for us and for the entire plant-based world.”
There are more than 170,000 ways to customize a beverage at Starbucks, including selecting plant-based options. These plant-based alternatives provide customers with various ways to meet their taste and lifestyle preferences in order to create their favorite Starbucks handcrafted beverages.
Customers are invited to find their closest Starbucks and enjoy this new flavor experience, combining the best of both worlds by pairing their favorite Starbucks beverage with a planet-based alternative milk.
