- The company invites its customers to bring a gift to stores across Argentina, Chile, and Uruguay, to share holiday joy with select NGOs.
- Starbucks South Cone will give away a free Tall-size Coffee of the Day to customers who bring wrapped gifts from December 1st through December 18th at all Starbucks locations across the three markets.
Southern Cone – Seeking to bring magic and moments of happiness to the community, today Starbucks South Cone announced it will invite its customers in Argentina, Chile, and Uruguay to participate in an initiative that will support over 70 local NGOs through the delivery of donated gifts. In return, between December 1 and 18, the company will give away a free Tall-size Coffee of the Day to customers who bring gifts to donation baskets located at Starbucks stores across the South Cone region.
In each store, customers will find the name of the NGO the Starbucks location is collaborating with, information about the gift beneficiaries, and a list of pre-selected items customers can donate. Gifts will go to NGOs dedicated to a variety of causes, including helping children with cancer, assisting elderly that live alone, supporting rescue animals, and more.
“One of the most awaited and inspiring seasons is upon us. In addition to our classic customer-favorite beverages and products, this year we celebrate the season by collaborating with local NGOS in our community and inviting customers to bring gifts to our stores to share holiday joy and magic,” said Soledad Fantuzzi, Marketing Manager of Starbucks South Cone. “Delivering smiles is one of the goals of this initiative, and we will continue to promote actions that bring us closer to the community we serve.”
All donated gifts brought to stores as part of this initiative must be new, useful products requested by the selected NGO and should be gift wrapped at the time of donation.
"We look forward to receiving these thoughtful gifts in our stores throughout the region and hope that this is just the beginning of an ongoing relationship of support to the community,” Soledad added.
This initiative, which is part of Starbucks South Cone’s Community Leaders program, seeks to motivate both Starbucks partners (employees) and customers to help in supporting NGOs while positively impacting local communities.