Starbucks Mexico Launches Exclusive Promotion Through its Loyalty Program

  • To celebrate its 20th anniversary in the, from September 19 to 25, Starbucks Mexico will offer select Grande beverages for $45 pesos, available in store, for pick-up, via drive-thru or through the Starbucks Mexico app.
  • During this week, the company will also launch a limited-edition beverage created by a local partner (employee).
  • Benefits are applicable to both new and existing Starbucks Rewards members.

Mexico City, Mexico – To continue celebrating Starbucks 20th anniversary in Mexico, the brand will offer Starbucks Rewards members select Grande-size drinks for $45 pesos from September 19 to 25. The promotion will be available in stores, for pick-up, at drive-thru or through the Starbucks Rewards delivery program.

Green Apron partner Jorge Alejandro Alvarado Rojas (from Querétaro) holds the beverage he created: the Amor & Pay Frappuccino®, inspired by a traditional Mexican lemon pie dessert.

During the same week, Starbucks Rewards customers will be able to enjoy the Amor & Pay Frappuccino® limited-edition beverage, created by partner (employee) Jorge Alejandro Alvarado Rojas from Querétaro. Available in select Starbucks Mexico stores, the Amor & Pay Frappuccino® is inspired by a traditional Mexican lemon pie dessert.  

Amor & Pay Frappuccino® was created to continue nurturing Mexican traditions. This is one of my favorite desserts at home, and I wanted it to be a Frappuccino® beverage that our customers can enjoy,” said Rojas.

Customers will also be able to purchase a special Siren collection, which will be available in early access through Starbucks Rewards. With the use of any reusable cup or For Here Ware available in store, customers can get a discount of $8 pesos when ordering their favorite drink. With this, Starbucks continues the aspiration to be a resource-positive company.

Starbucks Siren collection, available in early access through Starbucks Rewards in Mexico.

"Celebrating a moment as special as our 20th anniversary together with our partners and customers is important to us," said Bibiana Rosique, marketing director for Starbucks Mexico. "To recognize the loyalty of Starbucks Rewards customers, we offer one week of special promotions this year, with the convenience of having different ordering options," added Rosique.

Starbucks Rewards is a loyalty program through which Starbucks acknowledge clients for choosing Starbucks Coffee stores and products. Starbucks Rewards members accumulate “Stars” on each of their purchases, which can be redeemed for beverages or bakery items. In addition, there are other benefits depending on customer reward level.