- On April 22, when buying a Grande hot or cold beverage, customers will be gifted a limited-edition reusable cup made with 50% recycled content.
- On April 18 and 19, customers will be able to customize their favorite beverages with dairy alternative options for free.
- Starbucks Mexico offers an 8-pesos discount on beverages served in personal tumblers or reusable cups throughout the year.
Mexico City - As it celebrates its 20th anniversary of retail operations in the market, Starbucks Mexico observes Earth Day this year through initiatives reinforcing the brand’s commitment to becoming a resource positive company in service of its 2030 goal to reduce waste sent to landfills by gradually switching from single-use packaging to reusable items in stores.
On April 22, when ordering a hot or cold Grande-size beverage in participating stores, customers will be gifted a limited-edition reusable cup made with 50% recycled content. The promotion will be valid while supplies last.
Aligned with the brand’s commitment to offering a variety of choices as part of the Starbucks Experience, on April 18 and 19, customers will be able to customize their favorite beverages with dairy alternative options —soy, coconut, almond, and oat—free of charge.
In addition, Starbucks Mexico will maintain its 8-pesos discount on the beverage of choice of customers bringing their personal tumblers or reusable cups, as the company aims to reward customers joining the brand in caring for the environment and preventing single-use waste pollution.
Close to 20 years of caring for the planet together
Since Starbucks arrived in Mexico in 2002, the brand has focused on connecting customers with partners (employees) and communities around a cup of coffee and creating a positive impact where the company has a presence.
In 2006, Starbucks Mexico introduced an innovative way to enjoy a cup of coffee by offering a soy beverage. In 2015, it expanded its plant-based beverage offering by introducing a coconut beverage, followed by an almond beverage in 2017. In 2021, it added an oat beverage to its menu, now available across all stores in Mexico.
In addition to expanding and diversifying its plant-based beverage menu options, Starbucks Mexico, through the “Grounds for your Garden” program, has sought to give a second life to the stores’ ground coffee waste, which is packed in reused bags and given to customers free of charge as a compost additive for their plants or gardens.
Earlier this year, with the support of Fundación Alsea A.C., Starbucks Mexico announced the launch of the program Donde Come Uno, Comen Dos to reduce food waste. To ensure that unsold products are not wasted, participating stores in the country offer select products at half price several hours before closing. In addition, the company is committed to donating the proceeds from the sales of these products to Bancos de Alimentos de México (BAMX), a network of 55 food banks working to close the food gap by providing nutritious meals to thousands of families in Mexico.
Starbucks is committed to being a resource positive company and will continue to test and learn and scale programs that work to help drive sustainable customer choices.