Alsea celebrates twenty years of Starbucks in Mexico, the reflection of a successful business model

• The company announced an investment by 2026 of around 4.5 billion pesos for 200 new stores, renovations, maintenance and strategic projects.
• More than 2,600 direct jobs generated as a result of this investment.
• Michael Conway, group president, Starbucks International and Channel Development, was part of Alsea's celebration for the 20^th anniversary of Starbucks in Mexico.
• Today Starbucks has 753 stores and more than 10,000 partners across Mexico

Mexico City — Alsea, S.A.B. of C.V. (BMV: ALSEA*), the leading operator of Quick Service Restaurants, Coffee shops, Casual and Family Dining establishments in Latin America and Europe, celebrated the 20^th anniversary of Starbucks in Mexico with an event in which the business growth strategy and brand’s investment for the next four years was presented.

Since 2002, Alsea has invested more than 6 billion pesos in the development of the Starbucks brand in Mexico of and until the end of 2026 the Company plans to earmark around 4.5 billion pesos to open nearly 200 new stores, unit remodelings, maintenance and other projects, expecting to generate more than 2,600 direct jobs.

As part of the anniversary celebrations, Armando Torrado, CEO of Alsea, and Michael Conway, group president, Starbucks International and Channel Development, met at the Mexican Stock Exchange (BMV) for the traditional Bell Ringing, which marked the beginning of the celebration.

“For us, as the Mexican Stock Exchange, it is an honor to join Alsea’s celebration for the 20 years of Starbucks in Mexico, a brand that, not only has been setting trends in our society for many generations and provides important sources of employment to the country with its more than 750 stores, but it also cares about the communities in which it has presence in the Mexican Republic, thank you for including us in these two decades of legacy,” said Marcos Martínez, Chairman of the Board of Directors of Grupo Bolsa Mexicana de Valores.

Alsea and Starbucks celebrate 20 years of commitment and results, a story that began in 2002 with an establishment located on Paseo de la Reforma.

“We are pleased to be celebrating 20-years in Mexico – a vibrant and innovative market that’s home to nearly half of our stores in Latin America and the Caribbean. We look forward to our continued growth in the market for the long-term,” said Michael Conway, group president, Starbucks International and Channel Development.

Mexico is one of the largest markets for Starbucks worldwide. Thanks to the strategic business vision and shared values, the brand has grown exponentially in the country and today has 753 stores in all Mexican states and more than 10,000 partners.

“It is a source of pride that a Mexican company is one of the main partners of Starbucks; We share the same values, we are committed to our partners, clients, communities and the environment. Our vision is set on the next 20 years, guaranteeing the delivery of happiness and experiences full of flavor, while inspiring and nurturing the human spirit: one person, one cup and one community at a time”, said Armando Torrado, CEO from Alsea.

Sustainability model

In 2021 Alsea renewed its sustainability model, focused on the Sustainable Development Goals of the United Nations Organization (UN) and structured in three pillars: Growth, Development and Balance, and defined its goals in these three areas.

"Accelerated and solid growth entails a great responsibility, that of creating a positive impact on clients, on our people, on the planet and the communities where we operate to close social, economic and cultural gaps, as well as fight against food poverty", said Armando Torrado, CEO of Alsea.

Since 2014, through the Integra program, The Starbucks Foundation and the Alsea Foundation, 1.9 million dollars were invested, supporting more than 30 organizations, benefiting more than 15,000 people and providing employment and education opportunities to children and young people from Mexico in a vulnerable situation. Likewise, with the support of The Starbucks Foundation, three water towers were installed in communities that did not have access to clean, safe drinking water.

The Starbucks Foundation invests in women in coffee-growing communities and expands its partnership with Fundación Alsea, A.C. to address a common priority: fighting hunger.

As part of the celebrations for the 20^th anniversary of Starbucks in Mexico, The Starbucks Foundation is proud to announce its first investment focused on supporting women in Mexican coffee communities with a $500,000 USD grant to Save the Children that will support the “Power of Me” program to create economic opportunity and promote resilience for 1,500 women in the coffee communities of Puebla.

In addition, The Starbucks Foundation will invest $100,000 USD to expand the partnership between The Starbucks Foundation and Alsea Foundation to fight hunger, building on local support in Mexico such as Alsea Foundation’s Va Por Mi Cuenta. Through the two newest Global Community Impact Grants, The Hunger Project ($50,000 USD) will help promote locally-grown agriculture and recover nutritious traditional cuisines for indigenous communities in Chiapas, while Fundación Amparo IAP ($50,000 USD) will promote food security and nutritional health for youth living in poverty in Puebla.

As well, at the end of this year, the first Greener Store in Mexico will be inaugurated, a concept launched in 2018 and developed jointly with the World Wildlife Fund (WWF), designed to accelerate the transformation of retail towards retail stores impact that reduce carbon emissions, water use and landfill waste.

“Our 20^th anniversary is an opportunity to celebrate and thank our partners, customers and communities -who have been part of the history of Starbucks in Mexico- and look to the future, towards the path we want. And for this reason, going forward, by 2030, 100% of Starbucks stores will operate with clean energy, we will achieve a 25% reduction in CO₂ emissions, we will reduce energy consumption by 25% and water consumption by 35% in each of our branches”, mentioned Francisco Tosso, General Director of Starbucks Mexico.