Starbucks® Partners with Morat to Celebrate Coffee, Music and Connection across Latin America
Inspired by Morat’s Ya Es Mañana Tour, the collaboration will bring fans Morat members’ favorite Starbucks beverages, opportunities to win tickets to the tour, and exclusive experiences across three markets in Latin America and the Caribbean.
Starbucks® and Morat are partnering to celebrate two rituals that bring people together across Latin America and the Caribbean: music and coffee.
Music has played an important role in the Starbucks experience for more than 40 years, from introducing customers to emerging artists to creating moments of connection and discovery in coffeehouses around the world. Latin GRAMMY-nominated band Morat shares Starbucks belief in the power of connection and community, making the group a natural partner for this regional collaboration.
Through the partnership, customers will be able to enjoy Morat members’ favorite Starbucks beverages and participate in activities for a chance to win concert tickets and enjoy exclusive experiences tied to the band’s Ya Es Mañana Tour.
The collaboration will launch in late August in Santiago, Chile, and move to Buenos Aires, Argentina in September, followed by Mexico City and Guadalajara in November, and Monterrey in December.
From Soundcheck to Showtime: Morat’s Starbucks Favorites
As part of the collaboration, each Morat member shared their favorite Starbucks beverage, the one they enjoy the most during different moments on tour or in everyday life, from a pause before taking the stage to a conversation between concerts. Their selections include:
- Flat White: Martín Vargas’ favorite beverage, crafted with rich espresso and velvety steamed milk for a smooth, balanced flavor.
- Americano: A bold coffee classic and the go-to choice of Juan Pablo Villamil.
- Cold Brew with Vanilla Sweet Cream Cold Foam: Juan Pablo Isaza’s favorite, combining slow-steeped cold brew coffee with a smooth layer of vanilla sweet cream cold foam.
- Iced Vanilla Latte: Simón Vargas’ go-to beverage, made with espresso, milk, ice and notes of vanilla for a refreshing coffee experience.
“We’re always looking for new ways to connect with our fans, so partnering with Starbucks on this collaboration feels really special,” said Morat. “It’s an opportunity to create experiences we can share together, on and off the stage, and give our fans new ways to be part of the Ya Es Mañana Tour. We can’t wait to see them experience the collaboration, discover their favorite drink, and share those moments with us.”
Fan Experiences and Opportunities to Attend the Ya Es Mañana Tour
As part of the collaboration, Starbucks customers will have opportunities to engage with the campaign and access exclusive fan experiences inspired by the Ya Es Mañana Tour.
The first activation will launch in Chile on August 24, giving Starbucks® Rewards members the opportunity to earn Stars through eligible purchases for a chance to receive tickets to Morat’s concerts in Santiago. A total of 40 winners will receive concert tickets, while the four top participants will unlock an exclusive Meet & Greet experience with the band. Additional details, including participation mechanics, eligibility requirements, and timing, will be announced through Starbucks Chile’s social media channels and Starbucks websites.
“For Starbucks, music has always been more than a soundtrack; it is part of the coffeehouse experience and one of the ways our stores create connection,” said Ricardo Arias-Nath, svp, Global Coffee & Tea and president, Latin America and the Caribbean. “Whether it’s sharing a cup of coffee with a friend or singing along to a favorite song, these are the moments that bring people together. We’re excited to partner with Morat to celebrate that shared history and create new experiences with our customers across the region.”
Throughout the collaboration, Morat will participate in activities designed to bring the band closer to fans, while Starbucks coffeehouses across the region host exclusive experiences, special activations, and unique opportunities to celebrate the connection between music and coffee.
Dates, selected coffeehouses, participation mechanics, and additional details for Argentina and Mexico activations will be announced soon through Starbucks and Morat social media channels, as well as the Starbucks® Rewards app available in select markets.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to responsibly sourcing and roasting high-quality arabica coffee. Today, with a global footprint of more than 41,000 company-operated and licensed coffeehouses and a growing presence in consumer-packaged goods, we are the world’s premier purveyor of specialty coffee. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at about.starbucks.com or starbucks.com.
About Morat
Morat is a Colombian pop-rock band formed in 2011, established as one of the most important groups in Spanish-language music globally.
In 2024, the band reached a new milestone with their Los Estadios tour, bringing together more than one million fans across 14 countries.
In 2025, they took their career even further with their debut at the Viña del Mar Festival, where they received the Silver and Gold Gaviotas, and closed the year by winning their first Latin Grammy for Best Pop/Rock Album with Ya Es Mañana, their fifth studio album.
By 2026, Morat has amassed more than 22 billion global streams, along with 14 Platinum and 5 Gold certifications. The band kicked off their Ya Es Mañana tour on August 14 in Colombia, with more dates scheduled in Chile, Argentina, Spain, and Mexico, before bringing the tour to the United States and Canada in 2027. In parallel, Morat is already working on new music for their sixth studio album.
