Starbucks and MrBeast Team Up to Introduce the Cannon Ball Drink in Latin America and the Caribbean
Refreshing, vibrant and visually striking, the Cannon Ball Drink arrives for a limited time at select Starbucks coffeehouses in Latin America and the Caribbean with a unique fruit-forward flavor crafted by Starbucks baristas.
In celebration of the launch of the second season of Beast Games, Starbucks Refreshers is getting “beastified” with the addition of the colorful new Cannon Ball Drink, created for fans of the show. A vibrant mix of fruity flavors, bold color and visual energy, the Cannon Ball Drink is available at select Starbucks stores in Latin America from February 20 to March 6 as part of a unique partnership between Starbucks and renowned content creator MrBeast.
Starbucks is powering the competition throughout Season 2, which promises to be bigger, bolder, and more intense than ever. MrBeast has assembled 100 of the planet’s strongest competitors and 100 of the world’s smartest minds. “Strong vs. Smart” will battle for an eye-watering $5,000,000 prize. As players face off in the ultimate collision of brain and biceps, alliances will form and trust will break. Every challenge pushes the limits of human strength, intelligence and strategy.
Inside Beast City, contestants will have complimentary 24/7 access to a Starbucks, serving their favorite Starbucks drinks and food around the clock. Throughout the season of challenges, competitors can also look forward to surprise prizes from Starbucks, adding even more excitement to the game.
Created for fans by Starbucks baristas, the Cannon Ball Drink is a bold, tart lemonade made with Starbucks® Strawberry Açaí and Mango Dragonfruit Refreshers, served ice cold and topped with cascading fruit inclusions. Inspired by the iconic Cannon Ball Challenge from Beast Games Season 2, this vibrant beverage delivers a refreshing burst of flavor and visual impact. Available for a limited time, it invites customers to jump in and enjoy the moment while it lasts.
“The collaboration between Beast Games and Starbucks brings together two iconic communities loved worldwide,” said Tressie Lieberman, global chief brand officer at Starbucks. “When contestants saw Starbucks on set, they said it felt like home – and that’s exactly what we hoped to deliver. We are thrilled that fans can participate too, and they are in for a treat with the Cannon Ball – a barista-created drink that became an instant hit with contestants and even made its way into a challenge.”
“The Beast Games competitors pushed themselves to the limit on a daily basis, so we were excited that Starbucks was up for the challenge of powering the competition and helping our contestants recharge in Beast City,” said Beau Avril, Senior Vice President of Global Media and Partnerships at Beast Industries. “We can’t wait for fans everywhere to taste a little bit of the action with the new Cannon Ball Drink.”
Collaborations like this reflect Starbucks commitment to innovation and the creation of emotionally resonant customer experiences. The Cannon Ball Drink will be available for a limited time at select Starbucks coffeehouses in Latin America and the Caribbean, starting February 20. Starbucks invites customers to discover this burst of flavor and color—crafted to enjoy, share and celebrate the power of a well-made beverage.
