Starbucks Donates 5,000 Native Trees to Coffee Farmers in Huila Through Its “Juntos por el Café” Program
Through donations collected during the 2024 edition of the “Juntos por el Café” program, Starbucks Colombia delivered 5,000 native trees to coffee farmers in Huila last November.
As part of its commitment to ensuring a sustainable future for Colombian coffee, Starbucks, operated by Alsea in Colombia, announced the donation of 5,000 native trees to coffee farmers in Huila. The trees were funded through contributions collected during the 2024 edition of Starbucks Colombia’s “Juntos por el Café” program. The initiative aims to support the health and productivity of coffee farms by planting native trees that provide natural shade for coffee plants, helping regulate temperature, retain soil moisture and improve the overall quality of the plants.
“Juntos por el Café” was launched in 2022 by Starbucks Colombia in collaboration with the Starbucks Farmer Support Center in Manizales. The program focuses on supporting coffee farmers through reforestation and training in sustainable agricultural practices. Since its launch, the initiative has provided native trees to coffee producers in Nariño and Santander. Last year, the initiative supported over 150 farmers in the municipality of Garzón, in Huila.
“Through the ‘Juntos por el Café’ program, we reaffirm our commitment to local coffee farmers by supporting their well-being, their families and their communities, while continuing to work toward a sustainable future for Colombian coffee,” said Claudia Aburto, director of Starbucks for Alsea South America.
The delivery of the trees in Huila was made possible thanks to customers who, from July to August 2024, chose to purchase 100% Colombian coffee in half-pound formats, including Starbucks® Colombia Nariño, Starbucks® Colombia Medio and Starbucks® Espresso Roast. For each purchase, Starbucks contributed a native tree to the cause, reinforcing its efforts to positively impact the environment and communities at origin. This year, the program aims to benefit coffee growers in Cundinamarca and Antioquia through the delivery of an additional 6,000 trees funded through the 2025 edition of “Juntos por el Café”.
With more than five decades of sourcing, roasting and serving Colombian coffee, and with its Manizales Farmer Support Center active since 2012, Starbucks continues to strengthen its long-standing relationship with Colombia, working side by side with coffee growers to support sustainable practices, improve profitability and ensure the high quality of every cup.
“Juntos por el Café” is a reflection of Starbucks ongoing commitment to connect its partners, customers and communities with the heart of Colombian coffee.
