Starbucks Unveils New Packaging for Its México Chiapas Whole Bean Coffee, Honoring the Rich Coffee Legacy of the Sierra Madre Region

Mexico City, Mexico - Starbucks, operated in Mexico by licensed business partner Alsea, has revealed a vibrant new packaging design for its medium roasted Single-Origin Starbucks® México Chiapas whole bean coffee, which features notes of chocolate almond and candied orange. The new packaging showcases an image of a jaguar surrounded by lush jungle vegetation set against the backdrop of a majestic waterfall in the Sierra Madre of Chiapas, where a rich legacy of coffee cultivation spans generations.

Starbucks recognizes and honors the coffee farmers near the El Triunfo Biosphere Reserve in southern Mexico, who are committed to preserving biodiversity through traditional growing methods. The high altitudes and fertile volcanic soil in this area create ideal conditions for producing exceptional coffee. As a result, every cup of Starbucks® Mexico Chiapas embodies the biodiversity and cultural richness of the region.

For over 30 years, Starbucks® México Chiapas whole bean coffee has symbolized Starbucks commitment to exceptional coffee growing in the market. The renewed product aims to honor and highlight the unique coffee community and natural heritage of Chiapas, setting it apart in both Mexico and the world. The new coffee packaging, with whole beans ideal for preparing at home, is now available in all Starbucks stores in the Mexican market. It also features an ethics seal, emphasizing Starbucks dedication to fair and responsible practices with Mexican coffee growers under the C.A.F.E. Practices program.

"We aim to enhance our packaging while honoring Chiapas and its wonderful coffee-growing community. Their hard work is reflected in the flavor and aroma of every drink we serve. We acknowledge and appreciate their significant contributions to Mexico and the market’s coffee culture. Behind every cup of coffee lies the dedication of these communities, who have cultivated some of the world's best coffee for generations," stated Francisco Tosso, General Director of Starbucks Mexico.

Starbucks® Chiapas, originally known as Shade Grown Mexico, is sourced from the mountainous region of the state, renowned for producing high-quality Arabica coffee. According to the Mexican government, Chiapas is the largest coffee-producing state in the market, accounting for 41% of the national volume, followed by Veracruz (24%) and Puebla (15.3%). Starbucks plays a pivotal role as a major purchaser and roaster of high-quality Arabica coffee in Chiapas.

Since entering the market, the company has enhanced its relationships with thousands of Mexican coffee growers, supporting them not only through regular bean purchases but also initiatives like "Todos Sembramos Café." This program has been providing coffee plants resistant to rust and other vital resources since 2014. This is especially important considering that the climate crisis poses a significant challenge for coffee farmers. For this reason, Starbucks will continue to promote initiatives that prioritize the work of local coffee growers and invites customers to savor Starbucks® México Chiapas. This product embodies the flavor and essence of one of the world's most significant coffee growing regions.