Starbucks South Cone Promotes Changes in Habits to Positively Impact the Planet

  • From Monday, April 22, to Sunday, April 28, customers at Starbucks stores in Argentina, Chile, Paraguay and Uruguay will receive a complimentary Latte or Americano with the purchase of a special Earth Day reusable cup.

South Cone n- In alignment with global Earth Day celebrations, Starbucks South Cone is launching a campaign to highlight the importance of taking action to reduce the environmental impact on our planet with a week of special initiatives to encourage the use of reusable cups.

From Monday, April 22, through Sunday, April 28, customers who purchase a special Earth Day reusable cup will receive a complimentary Alto Americano or Latte. These beverages can be served either hot or cold. This offer is valid at all Starbucks stores in Argentina, Chile, Paraguay and Uruguay.

"At Starbucks we firmly believe in the importance of caring for our planet and reducing our environmental impact. This is an opportunity for our customers to join us in this commitment and enjoy delicious beverages while contributing to a more sustainable world," said Soledad Fantuzzi, marketing manager Starbucks South Cone.

In addition to this Earth Day promotion, Starbucks provides a year-round 15% discount on all purchases made with reusable cups in Argentina, Chile, Paraguay and Uruguay. Furthermore, on Friday, April 26, customers using reusable cups will receive bonus stars through the Starbucks® Rewards loyalty program for all purchases.

These activities are part of Starbucks ongoing commitment to sustainable practices and environmental shared responsibility.

“We are committed to continuing to find innovative ways to reduce our impact on the planet, and we thank our customers for joining us in this important effort,” concluded Fantuzzi.