Starbucks Mexico Gifts Reusable Cups to Commemorate Earth Day

By using these same reusable cups, any personal thermos or requesting one’s beverage in For-Here-Ware, the brand will offer customers a discount of $8 pesos on the product ordered.

Mexico City, Mexico – Starbucks – operated by licensed business partner Alsea in Mexico – is celebrating Earth Day and making an effort to reduce the use of disposables by giving away a limited-edition reusable cup with a design focused on taking care of our environment. This April 19, and while supplies last, with the purchase of a hot beverage, an iced beverage or Frappuccino® Blended Beverage in the Grande or Venti size, customers will receive a complimentary reusable cup. The cups are suitable for both hot or cold beverages, and customers are limited to five complimentary cups per purchase.

Since its foundation, Starbucks has continued to implement different technologies, innovation processes and actions to reduce the waste associated with its business and promote the efficient use of resources. This led to a firm conviction to promote the reusable cup.

To further encourage the use of these types of reusable cups, the brand opted for designs and colors that have become part of the daily experience of people who visit its stores or purchase its products virtually.

Not only that, Starbucks also carries out actions that motivate its use: those who purchase a cup or thermos in the stores receive a complimentary drink. Additionally, people who order their drink in these cups get a discount of $8 pesos, which also applies to those who prefer to use a service cup.

Starbucks commitment to the planet

Starbucks Mexico has committed to reducing its greenhouse gas emissions by 50% and enhancing water efficiency by 50% in its direct operations and coffee production by 2030. It has also committed to decrease the amount of waste from stores and production centers that is sent to landfills.

Other actions taken by the brand at a global level include the elimination of single-use plastic straws, which were removed from the condiment bar in 2020, replacing them with a specially designed lid for cold beverages. Starbucks Mexico now provides biodegradable straws only upon request. Additionally, all sleeves, napkins and bags used in stores are manufactured from 100% recycled materials.

Since last year, all new Starbucks stores in Mexico are built under Starbucks Greener Stores framework, first introduced in 2018. A Greener Store must meet 25 standards across eight environmental impact areas, including energy efficiency, water management, and waste diversion, as verified by an external auditor. These criteria were developed in collaboration with World Wildlife Fund and SCS Global Services. To date, Starbucks has certified 6,091 Greener Stores, and is well on its way to achieve the company’s goal of certifying 10,000 Greener Stores globally by 2025. In markets around the world, Greener Stores energy and water savings and waste diversion help advance the company’s goal to reduce carbon emissions, water usage and landfill waste by 50% by 2030. 

Keeping partners, customers and community members informed about how they can contribute to reducing their impact on the environment is also one of Starbucks main objectives, which is why in 2022 it launched the “Greener Apron” sustainability education program (Mandil Más Verde in Spanish), delivered through the Starbucks Global Academy, a global open learning platform that offers free access to world-class courses and educational materials designed to enhance professional development and strengthen communities.

"We are fully aware of the urgency of caring for our planet's resources to help make it an increasingly better place for everyone, so we will continue to invite our customers to join this cause, taking advantage of the company's global reach," said Francisco Tosso, general director of Starbucks Mexico.