Starbucks® Coffee At Home Website Launches E-Commerce Sales in Brazil
The site offers a portfolio of 30 Starbucks® coffee product options to customers
São Paulo – Through its Global Coffee Alliance collaboration, Starbucks and Nestlé today announced the launch of an e-commerce site for Starbucks® packaged coffee products. The site – which showcases items ranging from Starbucks® by Nespresso® espresso capsules to Starbucks® roast and ground coffees – features a complete portfolio of Starbucks® packaged coffee product options available to customers across Brazil for enjoyment in the comfort of their own homes.
“The premium coffee market in Brazil is on a strong growth path and, through the Global Coffee Alliance and this new e-commerce site, Starbucks and Nestlé are proud to bring innovation, selection and convenience to Brazilian consumers,” said Valdir Nascimento, Head of Marketing for Nestlé’s coffee business in Brazil, which includes distribution of Starbucks packaged coffees. “Offering the entire portfolio of Starbucks® packaged coffee products in one place is a testament to our dedication to meeting the evolving needs of our customers. Through our omnichannel approach, we strive to provide the best brand experience offline and now online,” he added.
First launched in 2019, the Starbucks® Coffee At Home website was recently upgraded and now features specialized content, such as coffee recipes and tips on how to prepare each of the portfolio items. The e-commerce site also includes exclusive online products and customer preference surveys.
Starbucks® Coffee At Home
The Starbucks® packaged coffee portfolio features iconic Starbucks® coffee blends all made with high-quality 100% Arabica coffee sourced from environmentally and socially responsible crops, fair conditions and economic transparency. In addition to offering significant variety, the site features product descriptions that help consumers identify the beverage – such as roast, aroma and intensity profile – and enhance their coffee consumption experience.
Since arriving in the market, Nestlé Brazil has expanded the Starbucks® coffee products it markets and distributes in Brazil: in 2019 there were 15 products, including capsule varieties for the Nespresso® and NESCAFÉ® Dolce Gusto® systems, as well as three Starbucks® roasted and ground options in three different intensities. Today, the brand markets 30 products and is entering into two new segments: premium soluble and mixes. All items are available through the e-commerce site and can be delivered to cities across Brazil.
Global Coffee Alliance
Starbucks and Nestlé formed the Global Coffee Alliance in 2018, granting Nestlé the right to market, sell, and distribute Starbucks coffee products across at-home and away-from-home channels, outside Starbucks stores. Nestlé expanded distribution of Starbucks products into CPG channels in Brazil in 2019. Starbucks® Coffee At Home products may be purchased at: https://www.starbucksathome.com/br/