Starbucks Brazil celebrates the most magical time of the year with Panettone and giftable items


To accompany the iconic beverages of the season, Starbucks Brazil launches new Red Velvet Panettone and brings back fan-favorite Chocolate and Hazelnut Panettone.

São Paulo – Starting today, Starbucks Brazil announces its new seasonal menu of holiday sweets and desserts, now available in all stores across the market. Along with holiday beverages, Starbucks brings back some of Brazilians’ favorite baked goods such as the Chocolate and Hazelnut Panettone and Unicorn Cake, and introduces the brand-new Red Velvet Panettone, in addition to festive, delicious novelties including giftable items for loved ones.

"In this holiday season, we aim to share the magic that prevails in our stores for festivities and celebrations with our partners (employees) and customers. Adding to our exclusive holiday beverages that launched in early November, Starbucks Brazil now presents its complete holiday menu, adding sweets and goodies for all tastes and occasions," said Sedenir Junior, marketing manager at Starbucks Brazil.

Starbucks Brazil brings back the long-awaited Chocolate and Hazelnut Panettone and introduces Red Velvet Panettone, both naturally fermented and great options for those who want to share a magical moment with those they love. Additionally, Starbucks Brazil is now selling its Box of Stuffed Cookies, made with handmade, soft dough, available in cinnamon, dulce de leche and walnut and caramel.

For customers who prefer to enjoy these new items in-store, Starbucks Brazil Holiday menu also includes the festive and colorful Unicorn Cake made from soft dough with a delicious cream cheese filling.

Launched at the start of the Holiday campaign in November, Starbucks seasonal beverages include Starbucks® Holiday Cinnamon, the beloved Starbucks® Strawberry Mocha and Starbucks® Hazelnut Caramel, as well as the Starbucks® Christmas blend 2022 and Starbucks® Christmas Blonde Roast 2022 special coffees available in stores across Brazil.

Donation of Stars for Gerando Falcões

To further the holiday giving, this December, Starbucks Brazil is launching a campaign to donate stars through the Starbucks Rewards app, in partnership with Gerando Falcões. Donations will go to the Jovem Falcão educational program, which provides young people from suburban communities with the tools—such as socio-emotional skills, professional qualifications—to become the protagonists of their own stories through courses and experience to develop employability skills. Customers who are members of the Starbucks Rewards loyalty program can donate via the Starbucks Brazil App by choosing the number of stars they would like to donate. Each level of donated stars is equivalent to a period of training for program participants. Furthering its commitment to support local communities, Starbucks Brazil is offering this donation partnership to help customers celebrate the holidays while positively impacting local communities and people.

More about Starbucks Brazil’s festive menu

  • Red Velvet Panettone:1 kg Premium Panettone with red velvet cake  filled with a light touch of cream cheese.
  • Chocolate and Hazelnut Panettone: 750g Premium Panettone, naturally fermented, filled with hazelnut and chocolate and a new topping of toasted hazelnut pieces.
  • Box of Cookies: Mini box of cookies with two units, available in walnut with dulce de leche and cinnamon with dulce de leche options.
  • Unicorn Cake: 2kg with four layers of four festive colors, filled with dulce de leche and a cream cheese base. Sold in slices of approximately 165g.
  • Box of Cookies: Gift box of handmade cinnamon dulce de leche and walnut and dulce de leche cookies.

As part of the Starbucks Rewards program, with every R$2.50 spent, customers will earn a star to collect and exchange items from the store. Orders can be made through the Starbucks Brazil App, where customers can customize beverages and  swap stars for products from the Holiday menu. 

Starbucks Brazil’s holiday campaign will run through January 2, 2023. Starbucks holiday beverages and items can be purchased for a limited time, while supplies last, in Starbucks Brazil stores across the market or through the Mobile Order and Pay program, available in select stores through the Starbucks Brazil App. Pricing and availability of holiday menu items and products may vary by region.

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