Within the framework of Pink Month and through the end of October, Starbucks Argentina & Chile will donate a percentage of profits from sales of select pink-colored beverages to nonprofit organizations dedicated to breast cancer awareness.
Buenos Aires, Argentina – Starbucks, operated by licensed retail operator Alsea in Argentina and Chile, today announced beverage promotions across over 270 stores in the two markets in support of nonprofit organizations dedicated to fighting breast cancer. The promotions will run from October 18 to 31, 2022, to align with Pink Month, a global effort to raise awareness of breast cancer.
Breast cancer is a cancer that forms in the cells of the breast and most frequently affects women. With early detection, breast cancer treatment can be highly effective.
Starbucks Chile will donate a percentage of profits from sales of its pink-colored Strawberry Creme Frappuccino® and Strawberry Acai Refresher beverages to Fundación Arturo López Pérez (FALP), a non-profit organization dedicated to fighting breast cancer and granting timely access to vulnerable families through a highly-specialized cancer center. FALP is currently promoting an awareness campaign emphasizing that self-examination is not enough for breast cancer detection and encouraging women to have regular mammograms. According to studies by FALP, mammography cannot be replaced by any other procedure, being the most effective screening test for early detection of breast cancer after 40 years of age. To spread this important message, Starbucks Chile will carry out awareness talks throughout the month of October, sharing mammogram and early detection messages with partners (employees) and customers.
Starbucks Argentina will donate a percentage of profits from sales of its Ultra Strawberry Frappuccino® Blended Beverage to Fundación para la Investigación, Docencia y Prevención del Cáncer (FUCA), a nonprofit organization dedicated to reducing cancer mortality based on teaching, research and prevention. Aligned with FUCA’s “Viví en Rosa” (Live in Pink) October breast cancer awareness campaign, Starbucks donation will be used for scientific research, medical education and breast cancer prevention initiatives. As part of the campaign, Starbucks Argentina will also turn its famous cup sleeves pink in order to promote FUCA’s film "De Vuelta a la Vida" (Back to Life). This documentary – conceptualized by oncologist Fernando Petracci and in collaboration with Alexander Fleming Institute (IAF), FUCA and Benteveo Producciones – narrates the journey of 30 recovered breast cancer patients accompanied by their doctors to the Valley of Tears, the place where the tragedy of the Andes occurred in 1972. They have chosen this place because it represents a source of inspiration and homage to life.
“Since the beginning, Starbucks has set out to be a different kind of company – one that cares deeply about the health and wellbeing of the communities we serve. Partnering with FALP and FUCA on these important breast cancer campaigns to raise awareness and hopefully save lives is not only a source of pride, but also a responsibility that we take very seriously as a brand,” said Soledad Fantuzzi, Marketing Manager at Starbucks South Cone.
Learn more about Starbucks efforts to support the communities it serves at Starbucks Stories Latin America & the Caribbean.