Starbucks Mexico Returns to the Festival de las Flores Celebrating Coffee Craft and Cultural Expression
Starbucks Mexico presents “Mexico in Every Cup,” a concept inspired by Starbucks® Single-Origin Mexico, a limited-edition whole bean coffee, that translates the market’s cultural richness into a floral and sensory experience.
For the third consecutive year, Starbucks Mexico, operated by Alsea, is participating in Festival de las Flores through its Pasaje Polanco coffeehouse. Festival de las Flores is a citywide celebration in Mexico City that brings together floral art, design, and cultural expression across the Polanco neighborhood. Through this initiative, the brand contributes to an immersive, open-air experience that connects people with nature and culture.
In the 2024 edition, the Pasaje Polanco coffeehouse façade was recognized by visitors as the third most beautiful storefront of the festival. During these days, the coffeehouse reaches its highest level of foot traffic of the year and becomes a key Third Place for the community, fostering connections and shared experiences around this cultural celebration.
For this year’s edition, taking place from April 30 to May 3, Starbucks Mexico presents a concept that showcases the identity of its Starbucks® Single-Origin Mexico, a limited-edition whole bean coffee launched earlier this year and now available in more than 20 markets across Latin America and the Caribbean.
Vibrant floral arrangements and colors that evoke the market’s cultural richness bring this concept to life under the theme “Mexico in Every Cup” (“Mexico en cada taza”), featuring a façade intervention composed of multicolored floral installations that frame the coffeehouse entrance, inspired by Mexican biodiversity and traditional craftsmanship. The experience is complemented by a seating area with textiles and patterns reminiscent of artisanal design, as well as visual elements that highlight the coffee’s packaging and origin.
The activation translates origin into a visual experience that connects with the pride, land, and history behind every cup of coffee, highlighting the heritage of coffee-growing regions such as Chiapas, Oaxaca, Veracruz, and Puebla, and the sensory notes of honey and roasted nuts that define the Starbucks® Single-Origin Mexico blonde roast whole bean coffee.
