Starbucks Sessions Turns Coffeehouses into Intimate Stages and Offers a Free show by Vhoor in São Paulo
The event will take place on Sunday, October 19, at the Berrini store, with free admission.
São Paulo – Starbucks Sessions, a cultural project by Starbucks Brazil that combines two national passions — coffee and music — reaches its second edition with an intimate show by artist Vhoor, open to the public and with free admission, on Sunday, October 19 at 2 p.m., at the Starbucks Berrini store (Av. Engenheiro Luís Carlos Berrini, 773 – Itaim Bibi, São Paulo, 04571-010).
The initiative transforms the brand’s stores into intimate and accessible stages, celebrating the Brazilian music scene and reinforcing Starbucks role as the “third place” — a welcoming space between home and work, where human connections happen every day.
The project features curation and artistic production by 2id Music Branding and casting by BMG. Inspired by coffee parties — events that bring together music, coffee, and social interaction — the movement is gaining momentum in Brazil, transforming coffee shops into true spaces for community and culture.
“Our goal is for Starbucks Sessions to turn stores into vibrant meeting points for Brazil’s cultural scene. When a show happens at your favorite Starbucks, the store takes on new meaning: it becomes a stage, a meeting place, a memory. That’s the kind of connection we want to encourage,” says Filipe Reis, Head of Marketing at Starbucks Brazil.
