Starbucks Mexico Drives Agricultural Growth through the 11th Edition of “Todos Sembramos Café”
The initiative has transformed the lives of over 20,000 farmers through crop renewal, technical training, and sustainable practices that strengthen the resilience of rural communities.
- Over 815,000 coffee plants to be donated to coffee farmers across three major producing states.
- The initiative has transformed the lives of over 20,000 farmers through crop renewal, technical training, and sustainable practices that strengthen the resilience of rural communities.
Starbucks Mexico, operated locally by Alsea, is launching the 11th edition of “Todos Sembramos Café”, one of its most emblematic programs. Since its inception in 2014, the initiative has transformed the lives of more than 20,000 coffee farmers in Mexico, through crop renovation, technical support, training and access to sustainable farming practices that strengthen communities.
This year, “Todos Sembramos Café” aims to raise funds to donate 815,000 rust–resistant coffee plants to coffee-growing communities in Chiapas, Veracruz, and Puebla — three states that together account for more than 75% of Mexico’s total coffee production.
“In 2025, we’re celebrating how ‘Todos Sembramos Café’ has grown from an emergency response to coffee rust into a movement for long-term transformation,” said Sarai Jiménez, director of Reputation and ESG at Starbucks México. “Through this cause, we generate long-lasting social impact — building rural resilience and improving productivity for coffee – farming families.”
Impact beyond plant donations
Over the past 11 years, Starbucks Mexico has donated more than 4.8 million coffee plants through the program and expects to reach a total of 5.6 million total plants donated in 2025. But the impact of the initiative goes well beyond plant distribution.
In collaboration with the Starbucks Farmer Support Center in Chiapas, the initiative has introduced regenerative agricultural practices, installed weather stations to support informed farming decisions, and eco-friendly mills that reduce water use by up to 90% during wet processing.
Partners such as Fundación Alsea and the Universidad Autónoma Chapingo have supported this effort with innovations in soil analysis, technical training, and access to healthcare services for women coffee farmers and their families. Each phase of the program has been co-created with empathy, respect, and deep listening to the realities of life in the field.
How to participate and support the initiative?
From June 23 to August 4, for every bag of whole bean coffee purchased in-store or via digital platforms, Starbucks Mexico will donate one rust-resistant coffee plant. Customers can also contribute a voluntary donation of $10 MXN at checkout or through Starbucks Rewards® app.
Participating coffees include Starbucks® Chiapas, Espresso Roast, Verona, Sumatra, Pike Place, Kenya, and Colombia – all crafted from high-quality, ethically sourced arabica beans.
At Starbucks Mexico, we believe in the power of human connection in every cup, every conversation, and every community. Our shared love for coffee is just the beginning. We also carry a responsibility to care for the people behind every bean, from origin to cup, and to work for a positive impact on people and the planet.
