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Starbucks Defies Gravity with New Beverages, Merchandise & More, Inspired by Universal Pictures’ WICKED

Starbucks fans and Ozians are in for a fantastical experience, as Starbucks is partnering with Universal Pictures to celebrate the new cinematic event, Wicked.

October 21, 2024
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  • 3 min read
  • October 21, 2024

Universal Pictures’ WICKED arrives in theaters November 21, 2024

Starbucks fans and Ozians are in for a fantastical experience, as Starbucks is partnering with Universal Pictures to celebrate the new cinematic event, Wicked. Through this partnership, the film’s themes of connection, belonging and joy come to life through exclusive Starbucks beverages and merchandise.

On October 22, Starbucks customers in select international markets can experience the magic of the collaboration inspired by Oz and its beloved characters and places, including the Emerald City. With new beverages, merchandise and more, Starbucks and Wicked fans have much to look forward to, because of course, pink goes good with green.

Wicked, arriving in theaters this holiday season, on November 21, is the untold story of the witches of Oz. The film centers on Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Glinda, a popular young woman, gilded by privilege, who has yet to discover her true heart. As they forge an unlikely friendship, their extraordinary adventures will see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West. Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in theaters on November 21, 2025.

Wickedly Delicious Drinks 

Flying into Starbucks stores for a limited time are two new handcrafted beverages inspired by Oz’s iconic duo, Glinda and Elphaba.  

Glinda’s Pink Potion

This thrillifying creation features Starbucks Cold Brew, a custom blend of beans grown to steep long and cold, handcrafted in small batches daily, for a super-smooth flavor. The Cold Brew sweetened with peppermint-flavored syrup, topped with silky-smooth matcha cold foam and an Oz-dusting of magic (matcha powder).

“We were inspired by Elphaba’s bold energy and stunning green skin when creating this recipe,” said Rosalyn Batingan, Starbucks beverage developer. “Our signature cold brew gets an unexpected twist of peppermint topped with a matcha cold foam for a touch of Elphaba’s famous green, finished with a dusting of matcha powder.”

Elphaba’s Cold Brew

This thrillifying creation features Starbucks Cold Brew, a custom blend of beans grown to steep long and cold, handcrafted in small batches daily, for a super-smooth flavor. The Cold Brew is sweetened with peppermint-flavored syrup, topped with silky-smooth nondairy matcha cold foam and colorful green candy sprinkles for an Oz-dusting of magic.  

“We were inspired by Elphaba’s bold energy and stunning green skin when creating this recipe,” said Rosalyn Batingan, Starbucks beverage developer. “Our signature cold brew gets an unexpected twist of peppermint topped with a nondairy matcha cold foam for a touch of Elphaba’s famous green, finished with colorful candy sprinkles.” 

For Your Dearest & Darlingest

Starting November 7, look to the Western Sky for new Wicked-inspired drinkware and Starbucks Cards in select Starbucks stores. With Starbucks Cards straight from Oz and a variety of tumblers and cold cups glistening in vibrant shades of green, pink and gold to choose from, Starbucks and Wicked fans will be ready to defy gravity.

Starbucks Wicked-inspired beverages and merchandise are available for a limited time, while supplies last.

Universal Pictures’ Wicked arrives in theaters November 21, 2024.

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