{"id":8310,"date":"2022-06-06T04:00:00","date_gmt":"2022-06-06T11:00:00","guid":{"rendered":"https:\/\/historias.starbucks.com\/en-es\/?post_type=press&#038;p=8310"},"modified":"2025-03-04T09:48:47","modified_gmt":"2025-03-04T17:48:47","slug":"starbucks-brazil-celebrates-pride-month-expands-support-for-transgender-community","status":"publish","type":"press","link":"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-brazil-celebrates-pride-month-expands-support-for-transgender-community\/","title":{"rendered":"Starbucks Brazil celebrates Pride Month, expands support for transgender community"},"content":{"rendered":"<div class=\"sbx-page-header-featured alignfull has-large-flow-space requires-no-top-page-spacing\">\n\t<div class=\"sbx-page-header-featured__inner\">\n\t\t<div class=\"sbx-page-header-featured__content\">\n\t\t\t\n\t\t\t<h1\t\t\t\tclass=\"sbx-page-header-featured__title is-style-display-sm\"\n\t\t\t\titemprop=\"headline\"\n\t\t\t>\n\t\t\t\tStarbucks Brazil celebrates Pride Month, expands support for transgender community\t\t\t<\/h1>\n\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"sbx-page-header-featured__bottom-meta\">\n\t\t\t\t\t<div class=\"sbux-meta\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sbux-meta__item\">\n\t\t\t\t\t\t\t\t<time\n\t\t\t\t\t\t\t\t\titemprop=\"datePublished\"\n\t\t\t\t\t\t\t\t\tdatetime=\"2022-06-06T04:00:00-07:00\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\tJune 6, 2022\t\t\t\t\t\t\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div\n\t\t\t\tclass=\"sbx-page-header-featured__media\"\n\t\t\t\tstyle=\"--x: 0.5; --y: 0.5\"\n\t\t\t>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"577\" src=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/I-Am-Working-v2.jpg\" class=\"sbx-page-header-featured__image wp-post-image\" alt=\"\" itemprop=\"image\" sizes=\"(max-width: 320px) 300px, (max-width: 586px) 480px, (max-width: 864px) 768px, 1280px\" loading=\"eager\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/I-Am-Working-v2.jpg 1440w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/I-Am-Working-v2-300x120.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/I-Am-Working-v2-1024x410.jpg 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/I-Am-Working-v2-768x308.jpg 768w\" \/>\t\t\t<\/div>\n\t\t\t\t<!-- endif -->\n\t<\/div>\n<\/div>\n<ul class=\"sbux-share-post alignleft\">\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-brazil-celebrates-pride-month-expands-support-for-transgender-community\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M9.2 13.52V21h4.07v-7.48h3.04l.63-3.44h-3.67V8.87c0-1.82.71-2.52 2.56-2.52.57 0 1.03.02 1.3.05V3.28c-.5-.14-1.74-.28-2.45-.28C10.93 3 9.2 4.78 9.2 8.6v1.48H6.87v3.44H9.2Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Facebook<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.threads.net\/intent\/post?text=Activations include a new phase of the \u201cI Am\u201d project focused on amplifying employability for trans people and the return of the popular Pride Frappuccino\u00ae Blended Beverage, with net profit of product sales benefitting local LGBTQIA+ advocacy groups. S\u00e3o Paulo \u2013 As an extension of the third edition of its \u201cI Am\u201d project, SouthRock \u2013 [&hellip;]&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-brazil-celebrates-pride-month-expands-support-for-transgender-community\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"m16.07 11.24.23.1a4.6 4.6 0 0 1 2.32 2.3c.59 1.37.64 3.6-1.14 5.37-1.35 1.36-3 1.97-5.34 1.99h-.01c-2.64-.02-4.66-.9-6.02-2.63-1.2-1.54-1.83-3.68-1.85-6.36V12c.01-2.69.64-4.83 1.85-6.37C7.47 3.9 9.49 3.02 12.13 3c2.64.02 4.69.9 6.1 2.62.68.85 1.2 1.88 1.51 3.06l-1.51.4a6.59 6.59 0 0 0-1.2-2.44c-1.1-1.35-2.74-2.04-4.9-2.05-2.14.02-3.75.7-4.8 2.04C6.33 7.88 5.82 9.68 5.8 12c.02 2.31.53 4.12 1.51 5.37 1.05 1.34 2.67 2.02 4.8 2.04 1.94-.01 3.21-.47 4.27-1.53a3.27 3.27 0 0 0 .8-3.6 2.86 2.86 0 0 0-1.2-1.3c-.13 1-.43 1.8-.92 2.42a3.53 3.53 0 0 1-2.72 1.33 3.98 3.98 0 0 1-2.4-.6 2.8 2.8 0 0 1-1.28-2.23c-.1-1.8 1.33-3.1 3.56-3.24.8-.04 1.54 0 2.22.1-.09-.55-.27-.99-.54-1.31-.38-.44-.96-.66-1.74-.67h-.02c-.62 0-1.46.17-2 .99l-1.29-.89a3.8 3.8 0 0 1 3.3-1.69h.02c2.35.02 3.75 1.48 3.89 4.04Zm-5.85 2.58c.05.94 1.06 1.38 2.04 1.32.96-.05 2.05-.43 2.24-2.74a7.62 7.62 0 0 0-2.17-.15c-1.61.09-2.15.87-2.1 1.56h-.01Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on Threads<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t\t\t<li class=\"sbux-share-post__item\">\n\t\t\t<a\tclass=\"sbux-icon-button sbux-site-header__action\"\n\ttarget=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;summary=Activations include a new phase of the \u201cI Am\u201d project focused on amplifying employability for trans people and the return of the popular Pride Frappuccino\u00ae Blended Beverage, with net profit of product sales benefitting local LGBTQIA+ advocacy groups. S\u00e3o Paulo \u2013 As an extension of the third edition of its \u201cI Am\u201d project, SouthRock \u2013 [&hellip;]&amp;title=Starbucks Brazil celebrates Pride Month, expands support for transgender community&amp;url=https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-brazil-celebrates-pride-month-expands-support-for-transgender-community\/\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M3 5.161a2.162 2.162 0 0 1 4.323 0c0 1.194-.968 2.182-2.162 2.182C3.969 7.343 3 6.355 3 5.161ZM20.995 21H21v-6.602c0-3.23-.695-5.718-4.47-5.718-1.816 0-3.034.996-3.531 1.94h-.053V8.983h-3.58v12.017h3.728v-5.95c0-1.567.297-3.082 2.237-3.082 1.912 0 1.94 1.788 1.94 3.182V21h3.724ZM3.297 8.983h3.732V21H3.297V8.983Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Share this post on LinkedIn<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/a>\n\t\t<\/li>\n\t\n\t<li class=\"sbux-share-post__item\">\n\t\t<button\tclass=\"sbux-icon-button sbux-site-header__action\"\n\tdata-copy-to-clipboard=\"1\">\n\t<span class=\"sbux-icon-button__circle\">\n\t\t<span class=\"sbux-icon-button__icon-container\">\n\t\t\t<span class=\"sbux-icon-button__icon\">\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t\t<svg\n\taria-hidden=\"true\"\n\tfill=\"none\"\n\tfocusable=\"false\"\n\theight=\"24\"\n\tviewBox=\"0 0 24 24\"\n\twidth=\"24\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path\n\t\td=\"M17 7c1.39 0 2.56.48 3.54 1.46A4.83 4.83 0 0 1 22 12c0 1.38-.48 2.56-1.46 3.54A4.83 4.83 0 0 1 17 17h-3.5a.75.75 0 0 1 0-1.5H17a3.5 3.5 0 1 0-.03-7H13.5a.75.75 0 0 1 0-1.5H17ZM4.52 14.47A3.5 3.5 0 0 1 7 8.5h3.5a.75.75 0 0 0 0-1.5H7c-1.38 0-2.56.5-3.54 1.46A4.8 4.8 0 0 0 2 12c0 1.38.49 2.56 1.46 3.54A4.81 4.81 0 0 0 7 17h3.5a.75.75 0 0 0 0-1.5H7.03c-.94 0-1.84-.37-2.5-1.03Zm4.36-3.22h6.25a.75.75 0 0 1 0 1.5H8.88a.75.75 0 0 1 0-1.5Z\"\n\t\tfill=\"currentColor\"\n\t\/>\n<\/svg>\n\t\t\t<\/span>\n\t\t<\/span>\n\t<\/span>\n\t<span class=\"sbux-icon-button__label visually-hidden\">Copy link to this post<\/span>\n\t<span class=\"sbux-icon-button__backdrop\"><\/span>\n<\/button>\n\t<\/li>\n<\/ul>\n<ul class=\"sbux-post-details is-style-meta\">\n\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"timeRequired\"\n\t\t\tdatetime=\"PT4M\"\n\t\t>\n\t\t\t4 min read\t\t<\/time>\n\t<\/li>\n\t\t<li class=\"sbux-post-details__item\">\n\t\t<time\n\t\t\titemprop=\"datePublished\"\n\t\t\tdatetime=\"2022-06-06T04:00:00-07:00\"\n\t\t>\n\t\t\tJune 6, 2022\t\t<\/time>\n\t<\/li>\n\t<\/ul>\n<body><p class=\"wp-block-paragraph\"><em>Activations include a new phase of the \u201cI Am\u201d project focused on amplifying employability for trans people and the return of the popular Pride Frappuccino\u00ae Blended Beverage, with net profit of product sales benefitting local LGBTQIA+ advocacy groups.<\/em> <\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\"><strong>S\u00e3o Paulo<\/strong>  \u2013 As an extension of the third edition of its <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-launches-3rd-edition-of-i-am-project-on-brazils-national-trans-day-of-visibility\/\">\u201cI Am\u201d project<\/a>, SouthRock \u2013 Starbucks licensed retail operator in Brazil \u2013 today announced a new employment initiative to further support the LGBTQIA+ community. The initiative \u2013 &#8220;I Am Working&#8221; \u2013 includes job interviews and a training program specifically designed for transgender community members applying for positions available both within Starbucks and at other brands operated by SouthRock in Brazil. The initiative kicks off a month of events encouraging LGBTQIA+ inclusion, including the launch of the Pride Frappuccino\u00ae Blended Beverage, available from June 16 to 19, where Starbucks Brazil donates the net profit of product sales to local LGBTQIA+ advocacy groups, and partner (employee) participation in the June 19 S\u00e3o Paulo Pride Parade.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Starbucks Brazil - I Am Working Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/uz6xzsluw9?dnt=1\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" msallowfullscreen width=\"500\" height=\"281\"><\/iframe><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n<\/div><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>Starbucks leading the conversation on transgender employability<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Because the transgender community historically has fewer opportunities in Brazil\u2019s labor market, the \u201cI Am\u201d employment initiative included workshops on navigating a corporate environment and the interviewing process. The workshops were hosted by Starbucks Brazil partners together with a team of psychologists and recruitment professionals from Nube, a private corporation specializing in promoting the entry of young adults into the labor market in Brazil. Nube also assisted in the preparation of an interview kit which included resume tips and a skills test.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">The first group of \u201cI Am\u201d job interviews took place throughout the month of April in S\u00e3o Paulo at a Starbucks store on Haddock Lobo street, which proudly displayed the transgender flag to welcome trans applicants. As a result, seven people were hired to work with the brands operated by SouthRock in Brazil, including four Starbucks partners. A second round of the program will continue later this year.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">\u201cBeing a welcoming and inclusive destination is core to what Starbucks stands for as a company,\u201d said Sandra Collier, director of marketing, loyalty and ESG of SouthRock. \u201cThrough the expansion of our \u2018I Am\u2019 project, Starbucks Brazil underscores its commitment to make tangible and lasting change by facilitating trans community members\u2019 entry into the labor market.\u201d<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"567\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2022\/06\/I-Am-Campaign-Trans-Flags-on-Sbux-Store-1.jpg\" alt=\"\" class=\"wp-image-8342\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/I-Am-Campaign-Trans-Flags-on-Sbux-Store-1.jpg 850w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/I-Am-Campaign-Trans-Flags-on-Sbux-Store-1-300x200.jpg 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/I-Am-Campaign-Trans-Flags-on-Sbux-Store-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\"><strong>Celebrate Pride at Starbucks by supporting LGBTQIA+ advocacy groups<\/strong><\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Conceived by VMLY&amp;R for Starbucks Brazil, the <a href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-launches-3rd-edition-of-i-am-project-on-brazils-national-trans-day-of-visibility\/\">\u201cI Am\u201d project<\/a> was first launched on January 29, 2020, in support of Brazil\u2019s National Trans Day of Visibility. Now in its third year, the program offers free legal and psychological well-being support for partners seeking to amend their names and genders on their birth certificates. Since the 2020 launch, over 70 partners and members from Brazilian nonprofits Casa 1 and Casa Florescer have had their names amended. With permission from participants, the emotional journey from the inaugural year was <a href=\"https:\/\/www.youtube.com\/watch?v=Pw-WAnAgPQI\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">documented<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> to give audiences a look at the meaningful impact of the project. The video won the Grand Prix at the 2021 Cannes Lions Festival and, more recently, two Effie Awards, in addition to other industry recognitions.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">To make the Pride celebration even more colorful this June, Starbucks Brazil will offer the Pride Frappuccino\u00ae Blended Beverage at all stores across the market from June 16 to June 19. The net profit from product sales will be donated LGBTQIA+ advocacy groups located in cities where Starbucks Brazil has a presence, such as Casa 1 and Casa Florescer in S\u00e3o Paulo, and Grupo Arco-\u00cdris in Rio de Janeiro.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Starbucks Brazil selected the passion fruit flavor to be the star of its 2022 Pride Frappuccino\u00ae Blended Beverage. Made with a cream base, the beverage is a blend of passion fruit puree, ice and milk topped with vanilla whipped cream and a passion fruit drizzle.<\/p>\n<\/body>\n\n<body><p class=\"wp-block-paragraph\">Since 2018, Starbucks Brazil has worked with local advocacy groups to support LGBTQIA+ inclusion efforts through the donation of product sales, including the Pride Frappuccino\u00ae Blended Beverage and Pride t-shirts, to help those in vulnerable situations due to their sexual orientation or gender identity.<\/p>\n<\/body>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/stories.starbucks.com\/uploads\/sites\/34\/2022\/06\/9491_SBUX_FEED_SEMTEXTO-1024x1024.png\" alt=\"\" class=\"wp-image-8358\" srcset=\"https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/9491_SBUX_FEED_SEMTEXTO-1024x1024.png 1024w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/9491_SBUX_FEED_SEMTEXTO-300x300.png 300w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/9491_SBUX_FEED_SEMTEXTO-150x150.png 150w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/9491_SBUX_FEED_SEMTEXTO-768x768.png 768w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/9491_SBUX_FEED_SEMTEXTO-320x320.png 320w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/9491_SBUX_FEED_SEMTEXTO-600x600.png 600w, https:\/\/about.starbucks.com\/uploads\/sites\/34\/2022\/06\/9491_SBUX_FEED_SEMTEXTO.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<body><p class=\"wp-block-paragraph\">Learn more about Starbucks Brazil\u2019s efforts to promote LGBTQIA+ inclusion at <a href=\"https:\/\/www.linkedin.com\/company\/starbucks-brasil-com%C3%A3%C2%A9rcio-de-caf%C3%A3%C2%A9s-ltda-\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, <a href=\"https:\/\/www.instagram.com\/starbucksbrasil\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, <a href=\"https:\/\/www.facebook.com\/StarbucksBrasil\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>, <a href=\"https:\/\/twitter.com\/StarbucksBrasil\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/StarbucksBrasil\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a> or on <a href=\"https:\/\/stories.starbucks.com\/stories\/2019\/starbucks-pride-a-long-legacy-of-lgbtq-inclusion\/\" class=\"is-external-link\" aria-describedby=\"external-link-description\" target=\"_blank\" rel=\"noopener noreferrer\">Starbucks Stories<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\" height=\"13\" viewBox=\"0 0 13 13\" width=\"13\">\n\t<path d=\"M13 .43v3.9a.43.43 0 1 1-.87 0V1.48l-6.19 6.2a.43.43 0 0 1-.61 0 .43.43 0 0 1 0-.62l6.2-6.2H8.66a.43.43 0 1 1 0-.86h3.9c.24 0 .43.2.43.43ZM11.27 11.7V6.5a.43.43 0 1 0-.87 0v5.2c0 .24-.2.43-.43.43H1.3a.43.43 0 0 1-.43-.43V3.03c0-.24.2-.43.43-.43h5.2a.43.43 0 1 0 0-.87H1.3c-.72 0-1.3.59-1.3 1.3v8.67c0 .72.58 1.3 1.3 1.3h8.67c.71 0 1.3-.58 1.3-1.3Z\" fill=\"currentColor\"><\/path>\n<\/svg><\/a>.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"<p>Activations include a new phase of the \u201cI Am\u201d project focused on amplifying employability for trans people and the return of the popular Pride Frappuccino\u00ae Blended Beverage, with net profit of product sales benefitting local LGBTQIA+ advocacy groups. S\u00e3o Paulo \u2013 As an extension of the third edition of its \u201cI Am\u201d project, SouthRock \u2013 [&hellip;]<\/p>\n","protected":false},"author":446,"featured_media":8510,"template":"","meta":{"ep_exclude_from_search":false,"sbux_color_theme":"default","sbux_typography_theme":"default","byline":"","sbux_is_featured":false,"featured_image_focal_point_x":0,"featured_image_focal_point_y":0,"hide_related_posts":false,"downloadable_assets":[],"footnotes":""},"categories":[],"press_type":[1310],"class_list":["post-8310","press","type-press","status-publish","has-post-thumbnail","hentry","press_type-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks Brazil celebrates Pride Month, expands support for transgender community - Starbucks Stories - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/historias.starbucks.com\/en-es\/press\/2022\/starbucks-brazil-celebrates-pride-month-expands-support-for-transgender-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Brazil celebrates Pride Month, expands support for transgender community - Starbucks Stories - Latin America (English)\" \/>\n<meta property=\"og:description\" content=\"Activations include a new phase of the \u201cI Am\u201d project focused on amplifying employability for trans people and the return of the popular Pride Frappuccino\u00ae Blended Beverage, with net profit of product sales benefitting local LGBTQIA+ advocacy groups. 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